The largest retailer in the world is executing on a mixture of traditional strengths and new strategies that suggest it will continue to exert enormous influence on the industry for some time to come.

Due to size & scale, Walmart’s actions have far-reaching consequences for virtually every major retail category. Walmart U.S. Strategies and Shoppers gives industry participants needed insight into the nation’s largest retailer’s strengths, weaknesses, and related initiatives (inclusive of Walmart U.S. and Sam’s Club) from four contextual angles:

  • the broader retail market,
  • the financial products and services market
  • the groceries and consumables market,
  • and the pet products and supplies market.
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Table Of Contents

Section A: Walmart as Omnichannel Competitor
CHAPTER 1: EXECUTIVE SUMMARY
INTRODUCTION
Report Scope
RETAILER OMNI-CHANNEL SALES AND USAGE TRENDS
Internet-Only and Omni-Channel E-Commerce Forecast
Amazon E-Commerce Share
More Consumers Purchasing Online and Making More Purchases Online
Online purchasing habits of younger consumers help foretell the future
In-Store Retailing Is Here to Stay
Home Delivery Rules The Roost
Click-and-Collect Gains Traction
Leading Click-and-Collect Retailers
The Click-and-Collect Connection To In-Store Purchasing
Walmart Click-and-Collectors
Subscription Services Take Hold
WALMART U.S. TRENDS AND INNOVATION
Performance Trends
E-commerce and Click-and-Collect Forecast
Omni-Channel Walmart Purchases, by Retail Category
Leveraging In-Store Services
Private Label Strength
Health and Wellness: On The Cusp of A Growth Curve?
Store Formats: Steroids and Stealth
Technology Innovation
Omni-channel Innovation
SAM’S CLUB TRENDS AND INNOVATION
Performance Trends
Sam’s Club Versus Club Store Competitors
Sam’s Club Products and Services
Omni-Channel Product Purchases, by Retail Category
Omni-Channel Purchasing Methods
MAJOR RETAILERS: COMPETITIVE ANALYSIS
Walmart Is Leader by Far
In-Store/Online Purchasing Trends Over Time
In-Store Purchasing Trends Over Time
Major Retailers: Cross-Usage Of Amazon and Walmart Over Time
Walmart and Sam’s Club vs. Major Retailers, by Demographic
Following the Online Purchaser
Amazon, Target and Walmart Online Purchasers: 2015 vs. 2018
CHAPTER 2: WALMART INC.
WALMART INC.
Largest Retailer in the World
Sales Momentum
Omni-Channel Pivot and Innovation
The E-Commerce Landscape in 2020
In-Store Retail: Down But Hardly Out
Smart Cart Pricing Technology
Branding Shift Underway?
Challenging Amazon
CHAPTER 3: RETAILER OMNI-CHANNEL SALES AND USAGE TRENDS
E-COMMERCE GROWTH VS. OVERALL RETAIL SALES GROWTH
Projecting from Census Data
Table 3A-1 Total Retail Sales vs. e-Commerce Sales, 2008-2017 (in billions and percent of total)
Table 3A-2 Total Retail Sales vs. e-Commerce Sales, 2016-2020P (in billions and percent of total)
Internet-Only vs. Omni-Channel E-Commerce Sales Growth
Table 3A-3 E-Commerce: In-Store, Direct, Internet-Only, and Omni-Channel Sales, 2011-2017 (in billions, % change, and sales shares)
Table 3A-4 E-Commerce: In-Store, Direct, Internet-Only, and Omni-Channel Sales, 2016-2020 (in billions, % change, and sales shares)
Amazon Share of E-Commerce Sales Over Time
Table 3A-5 Amazon U.S. Gross Merchandise Sales: Direct Sales and Third-Party Sales, 2014-2020 (in billions)
Table 3A-6 U.S. E-Commerce and Amazon U.S. Gross Merchandise Sales, 2014-2020 (in billions)
More Consumers Purchasing Online and Making More Purchases Online
Table 3A-7 Retail Purchasing Patterns: In-Store, Online, and Mobile, 2014-2018 (in percent of adults and frequency of online purchasing)
Table 3A-8 Omni-Channel Purchasing Patterns for Top Five Retail Categories, 2014-2018 (in percent of adults and online to in-store ratio)
Table 3A-9 Omni-Channel Purchasing Patterns for Sixth Through Ninth Largest Retail Categories, 2014-2018 (in percent of adults and online to in-store ratio)
Online Purchasing Habits of Younger Adults Help Foretell the Future
Table 3A-10 In-Store, Online, and Mobile Purchasing Patterns: By Age Bracket, 2014-2018 (in percent of adults and frequency of online purchasing)
Home Delivery Rules the Roost
Table 3A-11 Use of Home Delivery: Adults Overall vs. Online Purchasers, 2018 (percent)
Click-and-Collect Gains Traction
Table 3A-12 Use of Online Ordering with Pickup: Adults Overall vs. Online Purchasers, 2018 (percent using overall, same day, or subsequent pick-up)
Leading Click-and-Collect Retailers
Table 3A-13 Click and Pick Up: Retail Chain or Channel Used for Last Pick Up, 2018 (percent)
Table 3A-14 Click and Pick Up: Influence on In-Store Purchasing Behavior at Pick Up, 2018 (percent)
Table 3A-15 Click and Pick Up Influence on In-Store Purchasing Behavior: Walmart vs. Target, 2018 (percent)
Subscription Services Take Hold
Table 3A-16 Use of Online Subscription/Repeat Ordering Service: Adults Overall vs. Online Purchasers, 2018 (percent)
Demographic Analysis
Table 3A-17 Use of Click and Collect, Subscription Service, and Home Delivery: By Demographic, 2018 (percent)
CHAPTER 4: WALMART U.S.
WALMART U.S.
Performance Trends
Table 4A-1 Walmart U.S. Net Sales, Units, Sales per Unit and Square Foot, and Comparable Sales Change, 2014-2018
Largest Retailer by Sales . . . Until 2022?
Table 4A-2 Walmart U.S. vs. Amazon Sales, 2017-2022 (in billions and percent change)
Walmart U.S. E-Commerce Sales Versus the Competition
Table 4A-3 Retail Sales and E-Commerce Sales: Walmart, Amazon, Costco, and Target, 2014-2017 (in billions and percent share)
Table 4A-4 Retail Sales Share and E-Commerce Sales Share: Walmart, Amazon, Costco, and Target, 2014-2017 (in billions and percent share)
Walmart U.S. E-Commerce Forecast
Table 4A-5 Walmart U.S. Total Net Sales, E-Commerce Sales, and E-Commerce Sales Share, 2015-2021 (in billions)
Table 4A-6 Walmart U.S. E-Commerce Sales: Click-and-Collect Grocery vs. Other, 2017-2021
WALMART PRODUCTS AND SERVICES
Grocery, Heath and Wellness, General Merchandise
Table 4A-7 Walmart U.S. Net Sales, by Merchandise Category, 2014-2018
Omni-Channel Walmart Purchases, by Retail Category
Table 4A-8 Walmart Shopping Patterns: In-Store, Online, and In-Store/Online, by Retail Category, 2018 (percent)
Table 4A-9 Walmart General Merchandise and Health & Wellness Purchasers: In-Store vs. Online, by Retail Category, 2018 (percent)
In-Store Services Usage, by Type
Table 4A-10 Use of Walmart In-Store Services: By Types of Service, 2018 (percent)
In-Store Services Usage: Influence on Other Purchases
Table 4A-11 Walmart In-Store Purchasing by Retail Category: Adults Overall vs. Walmart In-Store Services Users, 2018 (percent)
Table 4A-12 Walmart In-Store Service Use by Service Category: Adults Overall vs. Walmart In-Store Product Purchasers, 2018 (percent)
WALMART TRENDS AND INNOVATION
Private Label: A Shifting Strategy
Table 4A-13 Use of Walmart Private Label: By Brand, 2018 (percent)
Health and Wellness: On the Cusp of a Growth Curve?
Store Formats: Steroids and Stealth
Table 4A-14 Walmart U.S. Locations by Store Format Type, 2009-2018 (in number and share of total)
Technology Innovation
How It Works
Table 4A-15 Influence of Dynamic Pricing Options on Consumer Purchase Decision: By Pricing Option, 2018
The Walmart App
Omni-Channel Innovation
CHAPTER 5: SAM’S CLUB
RETAILER OVERVIEW
Sam’s Club
Performance Trends
Table 5A-1 Sam’s Club U.S. Net Sales, Units, Sales per Unit and Square Foot, and Comparable Sales Change, 2014-2018
Sam’s Club Versus Club Store Competitors
Table 5A-2 Sam’s Club, Costco, and BJ’s Wholesale Club: U.S. Net Sales, Comparable Sales Change, and Units, 2013-2017
Table 5A-3 Sam’s Club, Costco, and BJ’s Wholesale Club: U.S. Private Label Sales, Grocery/Consumables Sales, and Membership Renewal Rates, 2017
Membership Structure Changes
Business Member Emphasis
SAM’S CLUB PRODUCTS AND SERVICES
Six Product Categories
Table 5A-4 Sam’s Club U.S. Net Sales by Merchandise Category, 2014-2018 (in billions and share of total)
Omni-Channel Product Purchases, by Retail Category
Table 5A-5 Sam’s Club Purchasers: In-Store, Online, and In-Store/Online: By Retail Category, 2018 (percent)
Table 5A-6 Sam’s Club Food/Beverage and Consumables Purchasers: In-Store vs. Online: By Retail Category, 2018 (percent)
Table 5A-7 Sam’s Club General Merchandise and Health & Wellness Purchasers: In-Store vs. Online: By Retail Category, 2018 (percent and category share)
In-Store Services Usage
Table 5A-8 Use of Sam’s Club In-Store Services: By Service Offered, 2018 (percent)
Omni-Channel Innovation
Table 5A-9 Shopper Use of Sam’s Club Omni-Channel Purchasing Methods, 2018 (percent)
CHAPTER 6: MAJOR RETAILERS: COMPETITIVE ANALYSIS
USAGE AND USAGE FREQUENCY TRENDS
Usage Trends
Table 6A-1 Shopper Penetration for Major Discount and Club Retailers, 2014-2018 (percent)
Frequency of Shopping and Purchasing Trends
Table 6A-2 Monthly Shopping and Purchasing Patterns: By Major Discount Retailer, 2014-2018 (percent)
Table 6A-3 Monthly Shopping and Purchasing Patterns: By Club Retailer, 2014-2018
OMNI-CHANNEL PURCHASING TRENDS
In-Store and/or Online Purchasing
Table 6A-4 Walmart, Amazon, Target, Costco, Sam’s Club, and Kmart: Percent of Shoppers Who Purchase In-Store, Online, or Both, 2014-2018
Table 6A-5 In-Store, Online, and In-Store/Online: Shopper Purchasing Patterns in Last 3 Months by Major Retailer, 2018 (percent)
In-Store Purchasing, by Retailer and Retail Category
Table 6A-6 Costco, Sam’s Club, Target, and Walmart: In-Store Purchasing Patterns by Retail Category, 2018 (percent)
Major Retailers: Cross-Usage of Amazon and Walmart Over Time
Table 6A-7 Purchasing and Cross-Purchasing Patterns Among Major Retailers, 2014 vs. 2018 (percent and percent change)
Walmart and Sam’s Club vs. Major Retailers, by Demographic
Table 6A-8 Shopper Profiles for Major Retailers: Usage, by Gender, Age, and HH Income Segments, 2018 (index)
Walmart and Sam’s Club vs. Major Retailers: Top Designated Market Areas, Metropolitan Areas & County Size
Table 6A-9 Shopper Patterns for Major Retailers: Usage by Top Designated Market Area and Retailer, 2018 (index)
Table 6A-10 Shopper Patterns for Major Retailers: Usage by Metropolitan Area Grouping and Retailer, 2018 (index)
Table 6A-11 Walmart vs. Major Retailers: Shopper Patterns by County Size and Retailer, 2018 (index)
FOLLOWING THE ONLINE PURCHASER
Online Purchasers Tend to Have Higher Incomes, but the Gap is Closing
Table 6A-12 In-Store and Online Purchasing Patterns by Household Income, 2015 vs. 2018 (percent and index)
2015 vs. 2018: Amazon, Target, and Walmart Online Purchasers, by HH Income
Table 6A-13 In-Store and Online Purchasing Patterns by Major Retailer: By HH Income, 2015 vs. 2018 (percent and index)
Amazon, Target, and Walmart Online Purchasers, by HH Income and Age
Table 6A-14 Amazon, Target and Walmart: In-Store and Online Purchasers Age 18-34, by HH Income, 2015 vs. 2018 (percent and index)
APPENDIX
METHODOLOGY
Consumer Survey Methodology
Population Estimates
Table Indexes
Tables
Appendix-1A Walmart U.S. Store Formats, by Square Footage, 2009-2018
Section B:
CHAPTER 1: EXECUTIVE SUMMARY
INTRODUCTION
Report Scope
REPORT SUMMARY
Walmart Financial Services and Products
Financial Services In Context: The Walmart MoneyCenter
Walmart Financial Services Purchases and Usage
The Walmart Financial Services User
Walmart and Payment Cards
Walmart and Mobile Technology
Walmart and Other Financial Services
CHAPTER 2: WALMART FINANCIAL SERVICES
FINANCIAL SERVICES OFFERINGS IN CONTEXT
Comprehensive Range of Services
Overview of Revenues Generated
FINANCIAL SERVICES: THE COMPONENTS
MoneyCenter
Walmart Customer Financial Service Purchases and Usage
Table 2B-1 Shopper Patterns : In-Store, Online, and In-Store/Online Purchasing from Walmart, by Retail Category, 2018
Table 2B-2 Walmart In-Store Services Usage: By Type, 2018
Table 2B-3 Walmart In-Store Financial and Tax Services Usage: By Type of Offering, 2018
CHAPTER 3: THE WALMART FINANCIAL SERVICES USER
USER CHARACTERISTICS
Banked Status
Table 3B-1 Banked vs. Unbanked Customers: By Selected Major Retailer, 2018 (percent and number in millions)
Table 3B-2 Walmart Customer Profile: Banked, Fully Banked, Underbanked, and Unbanked, 2018
Table 3B-3 Customer Use of Walmart U.S. Financial Services: By Banked Status, 2018 (percent and index)
Other Demographics
Table 3B-4 Customer Use of Walmart U.S. Financial Services: By HH Income and Banked Status, 2018 (percent and index)
Table 3B-5 Customer Use of Walmart U.S. Financial Services: By Gender and Age, 2018 (percent and index)
Table 3B-6 Customer Use of Walmart U.S. Financial Services: By Region and Population Density, 2018 (percent and index)
Table 3B-7 Customer Use of Walmart U.S. Financial Services: By Region and Population Density, 2018 (percent and index)
CHAPTER 4: WALMART AND PAYMENT CARDS
CREDIT CARDS
Credit Card Usage by Major Retailer Customer Base
Table 4B-1 Credit Card Usage and Usage Frequency Indexed by Major Retailer Customer Base, 2018
Walmart and Sam’s Club
Table 4B-2 Percent of Customers Who Use Walmart Credit Cards: Overall and by Private Label vs. Co-Branded, 2018
Table 4B-3 Percent of Customers Who Use Sam’s Club Credit Cards: Overall and by Private Label vs. Co-Branded, 2018
PREPAID CARDS
Prevalent Uses
MoneyCard Program an Industry Success Story
Table 4B-4 Top Five Reloadable Prepaid Cards: Use and Use Most, 2018
In the Store
Walmart MoneyCard: Nuts and Bolts
Savings and Budgeting Features
New Features
Pricing Changes
The Green Dot Connection
Table 4B-5 Green Dot Operating Revenue and Revenue Attributable to Walmart, 2010-2017
CHAPTER 5: WALMART AND MOBILE TECHNOLOGY
THE TECHNOLOGY
It’s All About the App
Retailer-Specific Mobile Apps an Important Means Of Consumer Engagement
Walmart App Facilitates The Omni-Channel Shopping Experience
Table 5B-1 Mobile Wallet App Usage by Brand: Walmart Customers, 2018
Online and Mobile Checkout Options Galore
CHAPTER 6: WALMART AND OTHER FINANCIAL SERVICES
MONEY TRANSFER SERVICES
Money Transfer Types Used: By Retailer
Table 6B-1 Indexed Usage of Money Transfer Methods: By Major Retailer Customer Base, 2018
Table 6B-2 Money Transfer Services Used at Walmart: By Type, 2018
Domestic and International Money Transfers
Table 6B-3 MoneyGram Operating Revenue and Revenue Attributable to Walmart, 2011-2017
TAX SERVICES
Table 6B-4 Tax Services Used and Products Purchased at Walmart: By Type, 2018
The Jackson Hewitt Connection
APPENDIX
METHODOLOGY
Consumer Survey Methodology
Population Estimates
Table Indexes
Section C: CHAPTER 1: EXECUTIVE SUMMARY
INTRODUCTION
Report Scope
REPORT SUMMARY
The Walmart and Sam’s Club Grocery Business
The Walmart and Sam’s Club Grocery Shopper
Why Consumers Choose Walmart
Retail Channel Competition
Multi-Channel Grocery Purchasing
CHAPTER 2: THE WALMART AND SAM’S CLUB GROCERY BUSINESS
WALMART GROCERY IN CONTEXT
OMNI-CHANNEL GROCERY PIVOT
OMNI-CHANNEL GROCERY MOMENTUM
DEMOGRAPHIC SHIFTS
OVERVIEW OF WALMART
Table 2C-1 Walmart U.S. and Sam’s Club Grocery and Consumables Net Sales, 2014-2018
Table 2C-2 Walmart U.S., Kroger, Costco, Target, and Sam’s Club: U.S. Sales and Grocery and Consumables Sales, 2017
WALMART U.S. PERFORMANCE TRENDS
Table 2C-3 Walmart U.S. Net Sales, by Merchandise Category, 2014-2018
SAM’S CLUB
Table 2C-4 Sam’s Club U.S. Net Sales, by Merchandise Category, 2014-2018
SAM’S CLUB VERSUS CLUB STORE COMPETITORS
Table 2C-5 Sam’s Club, Costco, and BJ’s Wholesale Club: Grocery/Consumables Sales and Sales Share, 2017
PRODUCT TRENDS
Walmart Omni-Channel Food/Beverage Product Purchases, by Type
Table 2C-6 Walmart Food/Beverage and Consumables Purchasers: In-Store vs. Online, By Retail Category, 2018
PRIVATE LABEL
WALMART U.S.
Table 2C-7 Walmart Private Label Brands Usage, By Brand, 2018
GREAT VALUE AND SAM’S CHOICE: DEMOGRAPHIC ANALYSIS
Table 2C-8 Purchasing from Walmart: Anything, Food/Beverage, Great Value, and Sam’s Choice, by Gender, Age, and HH Income, 2018
Table 2C-9 Purchasing from Walmart: Any Purchase, Food/Beverage, Great Value, and Sam’s Choice, by Region and Population Density, 2018
SAM’S CLUB
Table 2C-10 Sam’s Club, Costco, and BJ’s Wholesale Club: U.S. Private Label Sales and Sales Share, 2017
MEMBER’S MARK: DEMOGRAPHIC ANALYSIS
Table 2C-11 Purchasing from Sam’s Club: Any Purchase, Food/Beverage, Member’s Mark, by Gender, Age, and HH Income, 2018
OMNI-CHANNEL INITIATIVES
Table 2C-12 Walmart Omni-Channel Initiative Timeline, 2016-2019
GROWING ASSORTMENT
Table 2C-13 Walmart.com Items, 2015-2018
STAND-ALONE RETAILER BRANDS
Going Premium
ONLINE GROCERY
WALMART CLICK-AND-COLLECT EXPANSION
Table 2C-14 Walmart: Number of Online Grocery Locations, 2015-2019
WALMART CLICK-AND-COLLECT GROCERY MARKET SIZE AND FORECAST
Table 2C-15 Walmart U.S. E-Commerce Sales: Click-and-Collect vs. Other, 2017-2021
Table 2C-16 Walmart U.S. Click-and-Collect Sales Analysis, 2017-2021
CHAPTER 3: THE WALMART AND SAM’S CLUB GROCERY SHOPPER
TOP FOOD RETAIL CHAINS: DEMOGRAPHIC CHANGES OVER TIME
Table 3C-1 Top 10 Supermarket/Food Retail Chains Usage: Usage Share, by Age, 2018
Table 3C-2 Top 10 Supermarket/Food Retail Chains, Indexed Usage and Usage Share change, by Age, 2014 vs. 2018
HOUSEHOLD INCOME A STRONG DIFFERENTIATOR
Table 3C-3 Top 10 Supermarket/Food Retail Chains, Usage and Usage Share, by HH Income, 2018
Table 3C-4 Top 10 Supermarket/Food Retail Chains, Indexed Change in Usage and Usage Share, by HH Income, 2014 vs. 2018
WALMART PURCHASER DEMOGRAPHICS: ONLINE VS. IN-STORE
Table 3C-5 Walmart Purchasers: Online vs. In-Store; Any Product vs. Food/Beverage, by Gender, Age, and HH Income, 2018
Table 3C-6 Walmart Purchasers: Online vs. In-Store; Any Product vs. Food/Beverage, by Region and Population Density, 2018
CHAPTER 4: WHY CONSUMERS CHOOSE WALMART
FACTORS MOST IMPORTANT TO CHOOSING IN-STORE GROCERY PROVIDER
Table 4C-1 Factors Important to Choosing In-Store Grocery provider, 2018
FACTORS MOST IMPORTANT TO CHOOSING IN-STORE GROCERY PROVIDER, BY RETAILER
Price Factors
Table 4C-2 Price Factors Important to Choosing In-Store Grocery provider, by Retailer Used Most, 2018
Convenience Factors
Table 4C-3 Convenience Factors Important to Choosing In-Store Grocery provider, by Retailer Used Most, 2018
Brand/Selection Factors
Table 4C-4 Brand/Selection Factors Important to Choosing In-Store Grocery provider, by Retailer Used Most, 2018
FACTORS MOST IMPORTANT TO CHOOSING ONLINE GROCERY PROVIDER
Table 4C-5 Factors Important to Choosing Online Grocery Provider, 2018
FACTORS MOST IMPORTANT TO CHOOSING ONLINE GROCERY PROVIDER, BY RETAILER
Clear-Cut Differences Between the Walmart and Amazon Online Grocery Purchasers
Table 4C-6 Price Factors Important to Choosing Online Grocery provider: Use Amazon Most vs. Use Walmart Most, 2018
Table 4C-7 Convenience Factors Important to Choosing Online Grocery provider: Use Amazon Most vs. Use Walmart Most, 2018
Table 4C-8 Brand/Selection Factors Important to Choosing Online Grocery provider: Use Amazon Most vs. Use Walmart Most, 2018
Table 4C-9 Online Ordering Factors Important to Choosing Online Grocery provider: Use Amazon Most vs. Use Walmart Most, 2018
CHAPTER 5: RETAIL CHANNEL COMPETITION
GROCERY PURCHASING TRENDS, BY MAJOR SUPERMARKET CHAIN
TOP 20 FOOD RETAIL/SUPERMARKET CHAINS
Table 5C-1 Top 20 Supermarket/Food Retail Chains, by Usage Penetration, 2014-2018
KEY COMPETITORS: USAGE FREQUENCY TRENDS
Table 5C-2 12 Major Supermarket/Food Retail Chains, Used 4+ Times in Past Month, 2014-2018
Table 5C-3 12 Major Supermarket/Food Retail Chains, Frequent Shopper Share, 2014-2018
KEY COMPETITORS: CROSS-USAGE TRENDS
Table 5C-4 Supermarket/Food Retail Stores Shopped in Last Four Weeks: Usage & Share Also Buying from Walmart, 2014 vs. 2018
Table 5C-5 12 Major Supermarket/Food Retail Chains Used in Past 4 Weeks, Cross Usage, 2018
County Size
Table 5C-6 Major Supermarket/Food Retailer Usage Indexes, by County Size, 2018
CHAPTER 6: MULTI-CHANNEL GROCERY PURCHASING
GROCERY PURCHASES, BY MAJOR RETAILER
Table 6C-1 In-Store/Online, In-Store, and Online Groceries: Where Purchased, By Retailer, 2018
IN-STORE GROCERY PURCHASES, BY MAJOR RETAILER
Table 6C-2 In-Store Groceries: Where Purchased and Where Purchased Most, By Retailer, 2018
ONLINE GROCERY PURCHASES, BY MAJOR RETAILER
Table 6C-3 Online Groceries: Where Purchased and Where Purchased Most, By Retailer, 2018
ONLINE FOOD/GROCERY ORDERING USAGE TRENDS
Table 6C-4 12 Online Food/Grocery Ordering in Last 3 Months, 2014-2018
Online Grocery Delivery Players
Table 6C-5 Online Grocery Delivery Service Usage, by Provider, 2018
OMNI-CHANNEL GROCERY SHOPPING ANALYSIS
Weekly Grocery Spending and HH Income
Table 6C-6: Weekly Grocery Spending: In-Store Supermarket Shoppers, Online Grocery Orderers, and Online Grocery Delivery Users, 2018
Gender, Age, and Number of Children in Home
Table 6C-7 Weekly Grocery Spending: In-Store Supermarket Shoppers, Online Grocery Orderers, and Online Grocery Delivery Users, by Gender, Age and Number of Children in Home, 2018
County Size
Table 6C-8 Weekly Grocery Spending: In-Store Only Supermarket Shoppers, Online Grocery Orderers, and Online Grocery Delivery Users, by County Size, 2018
Major Supermarket/Food Retail Chains: In-Store Versus Online Customers
Table 6C-9 Supermarket/Food Retail Chain Users: In-Store Shoppers vs. Online Food/Groceries Users, by Chain, 2018
APPENDIX
METHODOLOGY
Consumer survey methodology
Population estimates
Table indexes
U.S Pet Market Focus: Walmart as Competitor
Section D: U.S Pet Market Focus: Walmart as Competitor
CHAPTER 1: EXECUTIVE SUMMARY
INTRODUCTION
Scope of Report
Methodology
Walmart Leads in Pet Product Sales
Sam’s Club Pet Product Sales
Walmart Share of Pet Product Shoppers
Table 1D-1 Top Channel Choices for Pet Product Shopping in Last Three Months: Pet Food vs. Non-Food Pet Supplies, 2016-2018 (percent)
Walmart and Pet Medications
Customer Base and Pet Ownership Patterns
Customers are Buying More Pet Products at Walmart
The Pet Parenting Factor
Why Consumers Choose Walmart for Pet Care Shopping
Table 1D-2 Factors Most Important to Choosing Pet Products Provider, 2018 (percent)
Role of Private Label
Cross-Retailer Shopping Patterns for Walmart Pet Product Shoppers
Omnichannel Is Crucial
Pet Product Purchasing In-Store, Online, and Both
Table 1D-3 In-Store/Online, In-Store, In-Store Only & Online Pet Product Purchases: Selected Brick-and-Mortar and Internet Retailers, 2018 (percent)
Online Purchasing Analysis
Walmart Omnichannel Pattern Suggests Online Pet Products Traction
Services Key to Competing with Internet
CHAPTER 2: WALMART AS PET MARKET COMPETITOR
WALMART OVERVIEW
Pet Industry Context
Pet Product Sales by Channel
Table 2D-1 Share of U.S. Retail Channel Sales of Pet Products by Channel Classification, 2017 (percent)
Walmart Leads in Pet Product Sales
Sam’s Club Pet Product Sales
Walmart Share of Pet Product Shoppers
Table 2D-2 Top Channel Choices for Pet Product Shopping in Last Three Months: Pet Food vs. Non-Food Pet Supplies, 2016-2018 (percent)
Walmart and Pet Medications
Table 2D-3 Top Brick-and-Mortar Channel Choices for Purchasing Pet Medications in Last Three Months, 2016 vs. 2017 (percent of pet product buyers)
CHAPTER 3: THE WALMART PET PRODUCTS SHOPPER
SHOPPER OVERVIEW
Customer Base and Pet Ownership Patterns
Table 3D-1a Pet-Owning Customer Base for Walmart and Sam’s Club, 2018 (in thousands of households)
Table 3D-1b Pet-Owning Customer Base for Other Leading Retailers: PetSmart, Petco, Target, Costco, and Kroger, 2018 (in thousands of households)
Table 3D-2 Pet-Ownership Patterns Among Pet Product Customers: Walmart, Pet Superstores, Supermarkets, 2018 (percent and index)
Customers Are Buying More Pet Products at Walmart
Table 3D-3 Percent Buying More, Less, or Same Amount of Pet Products from Walmart Compared to a Few Years Ago: By Gender and Age Bracket, 2018 (percent and index)
Table 3D-4 Percent Buying More, Less, or Same Amount of Pet Products from Walmart Compared to a Few Years Ago, by HH Income and Geographic Density, 2018
The Pet Parenting Factor
OVERVIEW: WHY CONSUMERS CHOOSE WALMART FOR PET CARE SHOPPING
Analysis of Key Factors
Table 3D-5 Factors Most Important to Choosing Pet Products Provider, 2018 (percent)
Price Factors
Table 3D-6 Price Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
Convenience Factors
Table 3D-7 Convenience Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
Brand and Selection Factors
Table 3D-8 Brand/Selection Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
Role of Private Label
The Story of Ol’ Roy
Table 3D-9 Ol’ Roy Dog Food Purchasers, 2009-2018 (percent of dog owners)
Table 3D-10 Ol’ Roy Dog Food Purchasers: By Demographic, 2018(percent and index)
Table 3D-11 Cross-Brand Purchasing Patterns Among Ol’ Roy Dog Food Customers: By Demographic, 2018 (percent)
Staff and In-Store Service Factors
Table 3D-12 Staff and Customer Service Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
U.S Pet Market Focus: Walmart as Competitor
CHAPTER 4: RETAIL, INTERNET, AND OMNICHANNEL
RETAIL STORE COMPETITION
Channels Trends
Table 4D-1 Pet Product Purchasing Patterns by Channel, 2011-2018 (percent)
Channel Loyalty Is Slipping
Table 4D-2 Sole Channel Pet Product Purchasers: Usage by Channel and Average Number of Channels Used, 2011-2018 (percent and number
Cross-Retailer Shopping Patterns for Walmart Pet Product Shoppers
Figure 4D-1 Cross-Retailer Shopping Patterns for Walmart Pet Product Shoppers, 2018 (percent)
OMNICHANNEL COMPETITION
Omnichannel Is Crucial
Amazon and Chewy as Internet Kingpins
In-Store and Online Patterns for Pet Product Purchasing
Table 4D-3 Pet Product Purchases: In-Store, In-Store Only, Online, and Online Only, 2018 (percent)
In-Store Purchasing Analysis
Table 4D-4 In-Store, In-Store-Only, and Online Pet Product Purchasers Who Purchase In-Store: By In-Store Retailer Purchased From and Purchased From Most, 2018 (percent)
Pet Product Purchasing In-Store, Online, and Both
Table 4D-5 In-Store/Online, In-Store, In-Store Only & Online Pet Product Purchases: Brick-and-Mortar and Internet Retailers, 2018 (percent)
Figure 4D-2 Online Cross-Shopping Patterns for Pet Product Customer Base: By Retail Channel, 2018 (percent)
Online Purchasing Analysis
Table 4D-6 Online Pet Product Purchasers, by Online Retailer Purchased From and Purchased From Most, 2018 (percent)
Online Ordering Factors
Table 4D-7 Online Ordering Factors Most Important to Choosing Pet Products Provider: by Retailer Used Most, 2018 (percent and index)
Walmart Omnichannel Pattern Suggests Online Pet Products Traction
Table 4D-8 Walmart Consumables Purchasers: In-Store vs. Online, by Retail Category, 2018 (percent)
Role of Subscriptions/Auto-Ship
Table 4D-9 Pet Products Subscription Service Usage, by Demographic, 2018 (index)
Table 4D-10 Pet Products Subscription Service Usage, by Retailer Where Shop for Pet Products, 2018 (index)
Click-and-Collect
Table 4D-11 Pet Products Click-and-Collect Usage, by Demographic, 2018 (index)
Table4-12 Pet Products Click-and-Collect Usage, by Retailer Used for Pet Products, 2018 (index)
CHAPTER 5: GROWTH OF RETAILER PET SERVICES
SERVICES AS OMNICHANNEL ADVANTAGE
Services Key to Competing with Internet
Table 5D-1 Customers Who Consider In-Store Pet Service Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
In-Store Pharmacies and Pet Medications
Table 5D-2 Pet Owner Walmart Pharmacy Use: Share Who Fill Prescription for Self and for Pet, 2018 (percent)
Walmart and the Fairness to Pet Owners Act
Veterinary Services