This blog is based on Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Find out more on the report by clicking here.
April 1 - Pet marketers across the spectrum of the pet industry can often be found practicing some of the latest cutting edge tactics to engage pet parents. Whether it’s through social media, geotargeting, personalization, content marketing or numerous other ways, there is no shortage of creative ideas out there. Sometimes the tactics are topical. For the third year, Petplan is running its Tournament of Tails, which pits 32 adoptable dogs and cats against each other, March Madness-style, while raising money for their shelters. Another example is the CESAR dog food brand, which recently teamed up with the crowdsourcing company MOFILM to create a film about the brand’s values, sending the first-place winner to the MOFILM Texas 2016 event, during the recent SXSW festival in Austin.
Sometimes the tactics focus on creating great content, in the form of helpful advice. Royal Canin directs people to its MyPetReference.com website, which offers posts on topics such as creating a comfortable home for your cat or how to perform CPR on your dog. Even the American Veterinary Medical Association (AVMA) and the American Animal Hospital Association (AAHA) have created content. Their website, Partners for Healthy Pets, offers cut-and-paste Facebook and Twitter posts that veterinary practices can share with clients.