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First school district with 100% organic, non-GMO meals makes the grade

Searching for market research on healthy food products? Packaged Facts has it covered. Purchase either Non-GMO Foods: U.S. and Global Market Perspective, 2nd Edition or Natural and Organic Foods and Beverages in the U.S., 4th Edition by December 1 and receive 5% off with promo PFQUINOA.

Aug. 24 - “What’s quinoa?” It’s a question that’s conceivably crossed the mind of just about any American consumer who has either shopped at Whole Foods in the past few years or who has adopted a healthier lifestyle complete with burpees, kale smoothies and kettlebells.

However, it’s also a question that students at Bayside Martin Luther King Jr. Academy and Willow Creek Academy in California’s Sausalito Marin City School District will likely never have to ponder as adults. That is because the district is the first in the nation to serve meals that are 100% organic and non-GMO. The sustainably sourced meals will not only incorporate healthy ingredients such as quinoa into lunches, but will also extend to the breakfasts and snacks served to the more than 500 students in the district. The meals will be prepared on-site through The Conscious Kitchen, a program that partners with schools, guiding them to implement food programs based on five foundational terms: fresh, local, organic, seasonal, non-GMO (FLOSN).

In a phone interview with market research firm Packaged Facts, publisher of the July 2015 report Non-GMO Foods: U.S. and Global Market Perspective, 2nd Edition, a school official at Bayside MLK Jr. Academy stated that the goal is to effectively enlighten students’ minds while nourishing their bodies. The hope is that students will develop a lifelong appreciation of healthy foods (yes even an eventual appreciation of quinoa is anticipated). Students are also encouraged to provide feedback on the ingredients used to determine which products they’d like to see incorporated more often or less often in their school meals.

Petco makes bullish market move with IPO filing

Now in its 7th edition, U.S. Pet Market Outlook, 2015-2016 evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, and non-medical pet services. Save 5% on the report using code PFPETS15 before December 1.

Aug. 20 - Less than a year ago, PetSmart made headlines announcing that the pet specialty giant agreed to be sold to a group led by investment firm BC Partners for $8.7 billion. Following the sale, the two largest pet specialty retailers—PetSmart and competitor Petco—were privately held companies.

But that is about to change.

Petco filed for an initial public offering (IPO) on August 17, thus announcing intentions to once again make company shares available. Petco first went public in 1994 as the largest specialty pet retailer in the country at the time, but went private six years later. The company was public again by 2002, but returned to its private status in 2006 when it was acquired by private equity firms TPG Global and Leonard Green & Partners.

Restaurant loyalty programs catch on among frequent users but apps alone not the key

This blog is based on the Packaged Facts report Future of Foodservice: Food and Beverage Menu Trends & Opportunities. Purchase the report by December 1 and receive 5% off with promo code PF081715.

Aug. 17 - Retailer emphasis on loyalty programs is influenced by the growing realization that coupons and discount deals often cause only a short-term traffic spike but generally fail to build long-term guest loyalty. This is part of the reason why, compared to other food and non-food retailers (especially the grocery channel), usage of restaurant/coffee shop rewards programs is not as widespread. Indeed, only 8% have used such a program at a restaurant or coffeehouse in the past four weeks.

However, the incidence of loyalty point redemption is highest among the most frequent restaurant users, suggesting success in using these programs to incent usage among more frequent patrons. With that knowledge, it becomes essential for restaurant players to better understand exactly what rewards their most loyal customers are most interested in earning.

Save 10% on chocolate candy and crackers reports for National S'mores Day

Aug 10 - In honor of National S'mores Day, Packaged Facts is offering an irresistible deal. Receive 10% off Chocolate Candy in the U.S., 10th Edition and/or Crackers: U.S. Market Trends through September 1.

Use promo code PFSMORES at checkout. 

Millennials are not the only foodies who matter

Don’t miss out on this exclusive offer! Receive 5% off Foodies in the U.S.: Opportunities for Restaurants and Retail, 2nd Edition through December 1 using promo code PF08101.

Aug 10 - Many food retailers and foodservice companies persist in focusing their marketing efforts on foodies under the age of 35, or those who are members of the Millennial generation.  Packaged Facts report Foodies in the U.S.: Opportunities for Restaurants and Retail, 2nd Edition confirms that foodies have an above-average likelihood of being under the age of 35, so there is good reason for marketers to ramp up efforts to attract Millennial foodies.

However, marketers need to be cautious about assuming that the only foodies who count are Millennials.    Packaged Facts has found that members of the Boomer generation also represent a key market segment for food retailers and restaurants.  While the demographic characteristics of the foodies highlighted in the Packaged Facts Foodies in the U.S.: Opportunities for Restaurants and Retail, 2nd Edition report reflect those of various age groups as a whole, the psychographic profiles of Millennial and Boomer foodies are remarkably similar.  In fact, there is a noteworthy convergence across a broad spectrum of attitudes and behaviors on the part of foodies of all age groups.

Whether they are Millennials or Boomers, foodies share a common underlying desire not only to seek out new food experiences and products but to try new things of all kinds, whether shopping at a new store, wearing new clothing styles or buying new gadgets.  Moreover, there is a strong similarity in the eating habits, food preferences, food shopping habits and attitudes toward cooking at home of foodies all ages.  For example, foodies in the Boomer generation are about as likely as their Millennial counterparts to usually only snack on healthy foods, look for organic or natural foods when shopping for food, only look for the freshest ingredients when they cook, view their kitchen as the most important room in their home  and really enjoy cooking.

Analyst George Puro talks pet medications on Bloomberg Radio’s Market Minute

Full coverage of this important pet industry segment can be found in our reports Pet Medications in the U.S.: Over-the-Counter and Prescription Remedies as Consumer Products, 3rd Edition and U.S. Pet Market Outlook, 2015-2016.  Purchase either report—or both—and receive a 5% discount through September using promo code PFPETS2015.

July 29 - Sales of pet medications are concentrated in the veterinary channel, which accounts for nearly 60% of the market by Packaged Facts estimates.  For some types of prescription medications, veterinarians are virtually the only source, although retail and online pharmacies continue to expand their product range.

However, the plump revenue stream of the veterinary channel is hungrily eyed by other channels.  Brick-and-mortar retailers are increasingly fulfilling both prescription and over-the-counter pet medications, now accounting for 18% of all pet medications sold.  Both Walmart and Target have become larger players in the market, as have several other brick-and-mortar retailers. 

Packaged Facts analyst George Puro spoke with Patrice Sikora of Bloomberg Radio about this important development in the pet medications market. To hear the interview visit: http://puroresearch.com/press/interview-on-bloomberg-market-minute-cbs-radio/.

Ice cream: The ultimate year-round indulgence

Beat the heat this summer with great deals on select Packaged Facts reports, including 5% off Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition. Use promo code PF0722IC by October 15.

July 22 - Is there ever a bad time to consume ice cream? While the summer months might offer more ideal occasions to cool off with one’s favorite frozen dessert, the reality is that the majority of Americans eat ice cream year-round without regard to the outside temperatures. Packaged Facts research reveals that this year-round love affair with ice cream as the ultimate indulgent treat holds true across the full spectrum of demographic segments that comprise the U.S. population.

Data published in Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition (April 2014) shows that the proportion of American households and individuals who consume frozen dessert is so high that there is little “spiking” of consumption, either above or below the norm, among any segments by age, ethnicity, income, education, region, etc. In fact, based on Packaged Facts January/February 2014 online survey of 2,000 U.S. adults, frozen dessert consumption is so common that about 86% of the population reports eating ice cream all year round to some extent.

Merrick pet care’s humanization touch draws Purina’s eye

For more analysis of pet industry trends, see information on our recent U.S. Pet Market Outlook, 2015-2106 report.

July 22 - In pet food as in human food, the robust growth rates of specialty channel natural products are commanding the attention of giant companies in the mass market, where sales are all-too-often flat, especially in center-store categories such as pet care.  The big three mass marketers of pet food—Nestlé Purina, Mars and Big Heart Pet Brands—are therefore all investing heavily in the natural segment through brand reformulations, new product introductions, and acquisitions.

In December 2013, for example, mass market kingpin Nestlé Purina acquired Zuke’s, a specialty channel-focused natural pet treat company.  In July 2014, working within its mass-market home court, Nestlé Purina revamped its Purina One Beyond line as Purina Beyond, renamed to distinguish itself as a natural pet food brand.  Most recently, in July 2015, came the announcement of Nestlé Purina’s acquisition of Merrick Pet Care, a fast-growing natural and organic dog and cat food marketer whose products are distributed through the specialty pet channel, natural food supermarkets, and online.

On National Junk Food Day and beyond, the popularity of salty snacks licks the competition 24/7/365

There are 50 million consumers who often snack between meals and agree that “salted snacks are my favorite snack.” Packaged Facts reveals who they are and how to market to them in our report Salty Snacks in the U.S.

July 21 - It’s National Junk Food Day, and with Americans nationwide indulging in junk foods ranging from the traditional to the weird and wacky, it’s a perfect time to pay homage to the granddaddy of all junk foods—the salty snack.  

Whether it be the crunchy potato chip, the versatile corn/tortilla chip, savory cheese snacks, the twisty pretzel, or airy popcorn (aka the healthy man’s salty snack), these products occupy a ubiquitous presence in the average American diet.  Indeed, more than 90% of households in the country report using a salty snack in the past 30 days, according to the Packaged Facts report Salty Snacks in the U.S.


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