Tea Ready To Drink Tea - Market Research, Industry Trends, Market Share, Consumer Insights


Published: 12/08/2016
Pages: 101
Full Study Price: US$ 2,400

The U.S. tea market continues to enjoy mass appeal. Tea ready-to-drink (RTD) tea have had particularly strong performance in recent years displayed strong market durability. The market segment for tea is not holding up; the category is experiencing growth thanks to an interest in tea culture in foodservice, as well as new products trends that emphasize tea’s functionality push for premium quality.
Tea Ready-to-Drink Tea: U.S. Retail Market, 6th Edition provides expert analysis of the market for packaged tea, particularly with respect to the impact of current products, marketing, consumer trends. Packaged Facts offers market size growth projections for tea, features the results of our exclusive national online consumer survey of tea drinkers’ tendencies, preferences, purchase influences.
The report draws on public syndicated data sources when presenting market trends size estimates. Data sources drawn upon include IRI sales tracking through U.S. supermarkets grocery stores, drugstores, mass merchandisers with annual sales $2 million or more, as well as published company reports news releases. Tea Ready-to-Drink Tea: U.S. Retail Market, 6th Edition also draws on a proprietary Packaged Facts National Consumer Survey data from the Experian Marketing Services Spring 2009-2016 Simmons NCS Adult Studies.

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Table Of Contents

  • Executive Summary
    • Scope of Report
    • Report Methodology
    • Tea Sales Rise to $7.3 billion
      • Table Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
    • Tea by Channel
    • IRI-tracked Tea Shoots Up
      • Table IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)
    • Looking Ahead
      • Table Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)
    • Tea Culture Blossoms
    • Functional: The Next Wave
    • Consumer Shifts Create Opportunity and Peril
    • Powerhouse Brands Target RTD Tea
    • Tea Market Share Spread Out
    • Marketing Trends
    • Product Trends
    • Retail Trends
    • Tea Market Share Spread Out
    • Tea Consumption Trends
    • Hot and Cold Tea Usage by Gender
      • Table Tea Usage by Gender, 2016
  • Tea Trends & Opportunities
    • Key Opportunities
      • Tea Culture Blossoms
      • Gourmet Gear
      • Functional: The Next Wave
    • Factors to Market Growth
      • Consumer Shifts Create Opportunity and Peril
      • Powerhouse Brands Target RTD Tea
  • Market Size and Projections
    • Market Size and Segmentation
      • Tea Sales Rise to $7.3 billion
        • Table Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
      • Tea by Channel
        • Table Share of U.S. Sales of Tea by Channel, 2016 (percent)
      • IRI-tracked Tea Shoots Up
        • Table IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)
      • Looking Ahead
        • Table Projected Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)
  • The Marketers
    • Marketer Shares
      • Tea Market Share Spread Out
        • Table Top Marketers of Tea at Food, Drug and Mass Merchandisers, 2016 (in millions)
      • Pepsi Lipton Tea Partnership Tops RTD Tea
        • Table Top Marketers of Canned and Bottled Tea, 2016 (in millions)
        • Table Biggest Canned and Bottled Tea Brand Line Gainers, 2016 (in millions)
      • Gold Peak Tops Refrigerated Tea
        • Table Top Marketers of Refrigerated Tea, 2016 (in millions)
        • Table Biggest Refrigerated Tea Brand Line Gainers, 2016 (in millions)
      • Lipton Tops Bagged/Loose Tea Segment
        • Table Top Marketers of Tea (Bags/Loose), 2016 (in millions)
        • Table Biggest Tea (Bags/Loose) Brand Line Gainers, 2016 (in millions)
      • Four Players with Double Digit Share in Single-Cup Tea
        • Table Top Marketers of Single-Cup Tea, 2016 (in millions)
        • Table Biggest Single-Cup Tea Brand Line Gainers, 2016 (in millions)
      • Private Label Tea Market Feels the Pain
        • Table Private Label Tea, 2016 (in millions)
  • Marketing and New Product Trends
    • Range of Approaches
      • Global Positioning at Lipton
      • Experiential Effort for Lipton Sparkling Ice Tea
      • Pure Leaf Moves into Television
      • Brisk Targets Urban Teens
      • Gold Peak Takes It Home
      • Snapple Goes Madcap
      • "Butterflyz" at Fuze
      • AriZona and Marketing
      • The Honesty Index
      • Celestial Makeover Misstep
    • Product Trends
      • Expanding Premium Tier
      • Natural Strategies
      • Sparkling Products in the Spotlight
      • Tea Lattes Proliferate
      • Exotic Flavor Directions
      • Specialty Teas Advancing
      • Matcha: The Superfood Tea
      • Unrest in Kombucha
      • Single-Serve Form
      • Instant Tea
      • Segmentation in Hot Tea
  • Retail Trends
    • Changing Retail Landscape
      • Consumer Mindsets Are Shifting
      • Developments in Mass Channels
      • Tea Retailers
      • Tea Cafés
      • Online Channel
  • The Tea Consumer
    • Tea Consumption Trends
      • Table Usage Rates for Leaf and Instant Tea, 2009-2016 (percent)
      • Table Usage Rates for Ready-to-Drink Tea, 2009-2016 (percent)
    • Hot and Cold Tea Usage by Gender
      • Table Tea Usage Rates by Gender, 2016
    • Gender Differences in Frequency of Consumption
      • Table Number of Tea or Tea Drinks Consumed Per Day: Overall and by Gender, 2016
    • Tea Channel Shopping by Gender
      • Table Tea Purchasing Patterns by Retail Channel: By Gender, 2016
    • Tea Type Preferences
      • Table Caffeinated vs. Decaffeinated vs. Herbal Tea Consumption Patterns, 2016
      • Table Tea Usage Rates by Form: Overall and by Age Bracket, 2016
      • Table Types of Tea Drunk at Home: Overall and by Age Bracket, 2016
      • Table Types of Tea at Drunk at Restaurants/Cafes: Overall and by Age Bracket, 2016
      • Table Types of Tea Drunk Most Often at Home or Restaurants/Cafes: Overall and by Age Bracket, 2016
    • Brand Preference Trends
      • Table Regular Tea (in Bags or Packages) Consumption Trends by Brand, 2008-2016 (percent)
      • Table Instant Ice Tea Mix Consumption Trends by Brand, 2008-2016 (percent)
      • Table Ready-to-Drink Iced Tea Consumption Trends by Brand, 2008-2016 (percent)
    • Tea Consumer Demographics
      • Table Demographics of Tea Consumers (Bagged/Packages and Instant) by Select Brands, 2016 (Index)
      • Table Demographics of Ready-to-Drink Tea Consumers by Select Brands, 2016 (Index)