Pet Treats - Market Research, Industry Trends, Market Share, Consumer Insights


Published: 11/30/2021
Pages: 203
Full Study Price: US$ 3,995

This Packaged Facts report examines the U.S. market for pet treats and edible chews with a focus on products for dogs and cats. This report provides data, forecasts, and insights including product, format, nutrition, ingredient, and functional trends for indulgent treats, rawhide and other edible chews, functional treats, and dental treats and chews. 

The report highlights several key trends in the U.S. pet treats and chews market:

  • COVID-spurred growth: Throughout the pet industry, 2020 turned out to be a banner year, the treats category included; overall treats sales grew by nearly 20%, above the 15% growth for pet food and treats overall. In fact, the treats category growth surpassed that of nearly every other major retail product category, with the exception of pet supplements and grooming equipment and supplies.
  • Lasting effects of COVID-19: The pet market overall continues to be impacted by the coronavirus pandemic in ways that will be felt for years. Many pet owners are still feeling the economic sting brought on by unpredictable employment and skyrocketing prices for consumer goods.
  • Working from home leads to more treat-giving: Packaged Facts survey results from August/September 2021 show that 58% of dog and cat owners agree that they have been giving their pets treats more frequently as a result of spending more time at home with them.
  • Pet treats provide “family” bonding moments: Treats play an important role in the human-pet bond. Not only do pet owners use treats to encourage good behavior (for training purposes, for example), they use them to express feelings of affection for their pets—“treat time” has become a way for pet owners to show their pets just how much they mean to them. 
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Table Of Contents

  • Executive Summary
    • Market Trends
      • Introduction
      • Report Methodology
      • Market Size and Composition
      • Market Outlook
      • Looking Ahead
      • Competitive Overview
      • Market Leaders
      • The Retail Landscape
      • Treats and Chews Follow Pet Food Trends
      • Made in the U.S.A. Top Product Claim
      • Natural and Organic Treats
      • Humanization
      • Functional Treats
      • Dental Treats and Chews
      • Alternative Protein Treats Fueled by Innovative Sourcing
      • High-Protein Treats
      • Limited- and Single-Ingredient Treats and Chews
      • Sustainability
      • Trends in Rawhides and Long-Lasting Edible Chews
      • Trends in Cat Treats
      • Note on Pet Population Figures
      • Dog Population Trends
      • Cat Population Trends
      • Pet Treat Purchasing Patterns
    • Opportunities
      • Health and Wellness
      • Functional Products
      • CBD
      • Pandemic-Related Changes to "Treat" Time
      • Cat Treats
      • Alternative Proteins
      • Sourcing and Transparency
      • Subscription Boxes
      • Omnichannel Marketing Replacing In-Store Experiences
      • Creative Handling of Supply Chain Challenges
  • Market Trends
    • Chapter Highlights
    • Introduction
      • Market Definition
      • Four Product Categories
      • Other Marketing Classifications
      • Report Methodology
    • Market Size and Composition
      • Sales Growth Accelerates During Pandemic
        • Table U.S. Retail Sales of Pet Treats & Chews, 2016-2021P (million dollars)
        • Table U.S. Retail Sales of Pet Treats & Chews: Dog vs. Cat, 2016-2021P (dollars in millions)
      • Indulgent Treats Tops in Sales
        • Table Pet Treats & Chews Sales by Animal Type, 2021P (percent and dollars in millions)
      • Sales by Distribution Channel
    • Market Outlook
      • COVID-Spurred Growth Powers Treats Market
      • Pet Owners Rely on Pet Treats & Chews
      • COVID-19 Effects Still Felt Throughout Pet Market
      • Pet Treats Provide "Family" Bonding Moments
        • Table Level of Agreement with Statement: "I consider my cats/dogs to be part of the family", February 2021 (percent of pet owners)
      • Treats for Training
      • Increased Focus on Health and Wellness
        • Table Overview of Senior Pet (Age 7+) Population: Dogs vs. Cats, 2014-2020 (percent of households and number of households in millions)
      • Functional Pet Treats Compete with Other Treatments
      • Pet Owners Remain Vigilant on Pet Treat Safety
      • Safety and Transparency Go Hand in Hand
      • Opportunities in Cat Treats
      • Competition from Wet Pet Food
      • Pandemic Continues to Wreak Havoc on Supply Chain
    • Looking Ahead
      • Pet Treats to Reach $15 Billion by 2025
        • Table U.S. Retail Sales of Pet Treats & Chews, 2020-2025 (dollars in millions)
  • Competitive Trends
    • Chapter Highlights
    • Competitive Overview
      • Market Structure and Retail Dynamics
      • M&A and Investment Activity
      • Plant Expansions, Line Extensions, Packaging Changes
    • Market Leaders
      • Pet Treat Sales Controlled by Big Five
        • Table Select Marketers and Brands of Pet Treats, 2021
      • Pet Owners Loyal to Food, Treat Brands
    • The Retail Landscape
      • Pandemic Alters Shopping Habits
      • Private-Label Treats Follow Trends
        • Table Select Private-Label Treat Brands, 2021
      • Retailer-Exclusive Products
      • Autoship and Treat Subscription Boxes
      • Petco Removes Rawhides from Offerings
  • Marketing & New Product Trends
    • Chapter Highlights
    • Trends in Treats and Chews
      • Treats and Chews Follow Pet Food Trends
      • Made in the U.S.A. Top Product Claim
      • Natural and Organic Treats
      • Humanization
      • Functional Treats
      • Dental Treats and Chews
      • Alternative Protein Treats Fueled by Innovative Sourcing
      • High-Protein Treats
      • Limited- and Single-Ingredient Treats and Chews
      • Sustainability
      • Trends in Rawhides and Long-Lasting Edible Chews
      • Trends in Cat Treats
  • The Consumer
    • Chapter Highlights
    • Note on Pet Population Figures
      • Two Data Sources
      • Packaged Facts vs. MRI-Simmons Pet Population Estimates
      • Generational Cohorts
    • Dog Population Trends
      • Dogs in Context
      • Distribution of Pet Ownership by Number of Dogs Owned
        • Table Share of Dog-Owning Households by Number of Pets Owned, 2016/17 - 2020/21 (percent of dog households)
      • Customer Household Base by Number of Dogs Owned
        • Table Household Base by Number Dogs Owned, 2016/17 - 2020/21 (in millions)
      • Growth in Share of Dog Owners with Senior Dogs
        • Table Household Ownership of Dogs: By Age of Dogs, 2020/21 (percent and number of dog-owning households)
      • Trend Toward Medium-Size Dogs
        • Table Size of Pet Dogs: Previously Acquired and Recently Acquired, February 2020 vs. February 2021 (percent of dog owners)
        • Table Distribution of Dog-Owning Households by Size of Dogs, 2012/13 - 2020/21 (odd-numbered years) (percent)
        • Table Distribution of Dog-Owning Households by Size of Dogs, 2012/13 - 2020/21 (odd-numbered years) (number in millions)
    • Cat Population Trends
      • Cats in Context
      • Distribution of Pet Ownership by Number of Cats Owned
        • Table Share of Cat-Owning Households by Number of Pets Owned, 2016/17 - 2020/21 (percent of cat households)
      • Customer Household Base by Number of Cats Owned
        • Table Household Base by Number of Cats Owned, 2016/17 - 2020/21 (in millions)
      • Growth in Share of Cat Owners with Senior Cats
        • Table Household Ownership of Cats: By Age of Cats, 2020/21 (percent and number of cat-owning households)
    • Pet Treat Purchasing Patterns
      • Indulgent Treats Most Popular Choice
      • COVID-19 Drives Treats Purchasing Increase
        • Table Purchase Rates of Treats by Number of Packages, Past 30 Days, 2021 (percent of dog and cat owners purchasing treats in the past six months)
      • Long-Term Treat Usage
      • Treat Purchasing Rates by Number of Pets
        • Table Purchase Rates of Treats by Number of Packages, Past 30 Days, 2021 (percent of dog and cat owners purchasing treats in the past six months)
      • Pet Treat/Chew Usage Rates by Size of Dog
        • Table Pet Treat Purchase Rates by Size of Dog, 2021 (percent and number of dog treats purchasers)
      • Treat Purchasing Rates by Age of Pet
        • Table Purchase Rates of Treats by Age of Pet, 2021 (percent of dog and cat owners purchasing treats in the past six months)
      • Treat Purchasing by Channel
        • Table Product Purchasing and Other Uses of the Internet in Past 12 Months: Selected Pet Product Types, February 2021 (percent of dog or cat pet product shoppers)
      • Treat Purchasing Demographic Patterns
        • Table Dog and Cat Treat Purchaser Demographics, 2021 (percent, number, and index)
      • Treat Purchasing by Brand
      • Treat Purchasing Demographic Patterns by Brand
        • Table Indicators for Dog Treat Purchasing by Top Brands, 2021 (index and number)
        • Table Indicators for Cat Treat Purchasing by Top Brands, 2021 (index and number)