This report analyzes the U.S. market for durable (or hardline) pet care products for dogs and cats, focusing on new product innovation and consumer preferences. The market is defined as including products across seven categories (in descending order of retail dollar size):

  • Toys
  • Collars, leashes, and harnesses
  • Beds
  • Carriers, crates, and housing
  • Bowls, feeders, waterers
  • Apparel/fashion accessories
  • Litter boxes and accessories

The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted by Packaged Facts on a regular basis to measure purchasing patterns and attitudes with regard to pet products and services, with the majority of the data coming from our April/May 2020 survey, as well as from our February/March 2020 and July/August 2019 surveys.

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Table Of Contents

  • Executive Summary
    • Scope and Methodology
      • Market Definition: Seven Product Categories
      • Report Methodology
    • Market Overview
      • Market Size and Composition
      • Market Drivers
      • Competitive Trends
      • Looking Ahead
    • Toys
      • Market Overview
      • Marketing and New Product Trends
    • Collars, Leashes, and Harnesses
      • Market Overview
      • Marketing and New Product Trends
    • Beds
      • Market Overview
      • Marketing and New Product Trends
    • Crates, Carriers, and Housing
      • Market Overview
      • Marketing and New Product Trends
    • Bowls, Feeders, and Waterers
      • Market Overview
      • Marketing and New Product Trends
    • Apparel and Fashion Accessories
      • Market Overview
      • Marketing and New Product Trends
    • Litter Boxes and Accessories
      • Market Overview
      • Marketing and New Product Trends
    • Opportunities
      • Coronavirus Pandemic: Challenges—and Opportunities
      • Opportunity 1—New Pet Ownership
      • Opportunity 2—Pet Owners at Home
      • Opportunity 3—E-commerce
      • Opportunity 4—Total Wellness
      • Opportunity 5—Subscription-Based Products
      • Opportunity 6—Private Label
      • Opportunity 7—Resumption of Acquisitions
      • Opportunity 8—Pet Tech
      • Opportunity 9—Cats: The Underserved Minority
      • Opportunity 10—Products as Petcare Providers
  • Market Overview
    • Chapter Highlights
    • Scope and Methodology
      • Market Definition: Seven Product Categories
      • Report Methodology
    • Market Size and Composition
      • Pandemic-Driven "At-Home" Trend Spurs Substantial Boost
        • Table U.S. Retail Sales of Durable Pet Care Products, 2015-2020P (million dollars)
      • Largest Durables Category Is Toys at Over $1.8 Billion
        • Table Retail Sales of Durable Pet Care Products by Category, 2015, 2019, and 2020P (million dollars and percent)
      • Dogs Account for Lion's Share of Durables Sales
        • Table U.S. Retail Sales and Market Share of Durable Pet Care Products by Category, Dog vs. Cat, 2020P (million dollars and percent)
        • Table Annual Household Spending on Durable Pet Care Products, Dog-Owning vs. Cat-Owning, 2020P (dollars)
      • Market Share by Retail Channel
      • Tech Products Reach $555 Million in Sales in 2020
        • Table Retail Sales of Pet Tech Products, 2019 vs. 2020P (million dollars and percent)
    • Market Drivers
      • Pet Durables Nearly One-Third of Non-Food Pet Supplies Market
        • Table Purchase Rates of Durable Pet Care Products by Category, 2020 (percent of dog and cat owners)
        • Table Purchase Rates of Durable Pet Care Products by Category, Past 12 Months, 2020 (percent of dog and cat owners)
      • The Coronavirus Crisis
        • Table Overview of Pet Ownership by Type: Dogs vs. Cats, 2020P (percent of and number of U.S. households)
      • Pets in Public
      • Coronavirus Impact on Shopping Behavior
        • Table Coronavirus-Related Changes in Pet Owner Shopping Frequency at Physical Retailers, April/May 2020 vs. Six Months Previous (percent of dog and cat owners)
        • Table Coronavirus-Related Changes in Pet Owner Shopping Frequency at Online Retailers, April/May 2020 vs. Six Months Previous (percent of dog and cat owners)
      • The Financial Impact of the Coronavirus
        • Table $70K+ Household Share of U.S. Pet Market Expenditures: By Classification, 2011-2018 (percent)
      • Pet Owners Use Internet Beyond Product Purchasing
        • Table Use of Internet by Pet Product Type in Past 12 Months, 2020 (percent of dog and cat owners)
      • Focus on Felines
      • Natural/Eco-Friendly Products Gaining Momentum in Durables Market
      • Pet Tech
        • Table Agreement with the Statement, "I like buying high-tech/internet-connected products for my pets," 2020 (percent of dog and cat owners)
    • Competitive Trends
      • Wide Range of Companies Compete in Durables Market
        • Table Retail Shopping Patterns for Pet Product Purchases, Non-Food Supplies vs. Foods vs. Medications, 2020 (percent of dog and cat owners)
      • Acquisitions and Expansion Activity Dampened by COVID-19
      • Pet Food Marketers Participate in Durable Pet Products
    • Looking Ahead
      • Modest but Steady Gains in U.S. Retail Sales
        • Table Projected Retail Sales of Durable Pet Care Products, 2020-2024 (million dollars)
        • Table Projected Retail Sales of Durable Pet Care Products by Category, 2020 vs. 2024 (million dollars)
  • Toys
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales on Steady Upward Curve
        • Table Retail Sales of Dog and Cat Toys, 2015, 2020P, and 2024P (million dollars and percent)
      • Toy Marketers
    • Marketing and New Product Trends
      • Toys Category Receives Boost from Pandemic-Related "Play-at-Home" Time
        • Table Types of Dog and Cat Toys Purchased, 2018 (percent of dog and cat owners and number toys purchased, past 12 months)
      • Chew Toys
      • Tug Toys
      • Fetch Toys
      • Plush Toys
      • Puzzle/Stimulation Toys
      • Tech Toys
      • Cat Toys
  • Collars, Leashes, and Harnesses
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales Chalk Up Steady Gains
        • Table Retail Sales of Collars, Leashes, and Harnesses, 2015, 2020P, and 2024P (million dollars and percent)
      • Marketer Overview
    • Marketing and New Product Trends
      • Collars/Leashes/Harnesses in Demand as More Pets Accompany Owners
        • Table Ownership of Collars by Type, 2018 (percent of dog and cat owners)
        • Table Ownership of Leashes by Type, 2018 (percent of dog and cat owners)
      • No-Pull/Training Products
      • Outdoor Gear
      • Health and Wellness Products
      • Stylish/Decorative
      • Eco-Friendly
      • Cat Collars, Leashes, and Harnesses
      • Pet Tracking, Monitoring, and More
  • Beds
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales Post Healthy Growth
        • Table Retail Sales of Dog and Cat Beds, 2015, 2020P, and 2024P (million dollars and percent)
      • Marketer Overview
    • Marketing and New Product Trends
      • Function and Fashion
      • Covered/Cup Beds
      • Designer/Décor Beds
      • Mats, Pillows, and Rugs
      • Functional Beds
      • Licensed Beds
  • Carriers, Crates, and Housing
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales Post Steady Growth
        • Table Retail Sales of Carriers, Crates, and Housing, 2015, 2020P, and 2024P (million dollars and percent)
      • Marketer Overview
    • Marketing and New Product Trends
      • Pet Comfort, Portability Among the Top Appeals
      • Carriers
      • Cat Containment
      • Pet Doors and Gates
      • Strollers
      • Crates and Kennels
      • Travel Products Offer Security on the Go
  • Bowls, Feeders, and Waterers
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales Post Steady Growth
        • Table Retail Sales of Bowls, Feeders, and Waterers, 2015, 2020P, and 2024P (million dollars and percent)
      • Marketer Overview
    • Marketing and New Product Trends
      • Pet Owners Choose Stylish and Solution-Based Feeders
        • Table Ownership of Bowls/Feeders/Waterers by Type, 2018 (percent of dog and cat owners)
      • Designer Bowls
      • Functional Feeders/Waterers
      • Smart Feeders and Waterers
      • Travel Feeders/Waterers
  • Apparel and Fashion Accessories
    • Chapter Highlights
    • Market Overview
      • Retail Sales Edge Upward
        • Table Retail Sales of Apparel and Fashion Accessories, 2015, 2020P, and 2024P (million dollars and percent)
      • Marketer Overview
    • Marketing and New Product Trends
      • Merging Function and Fashion
      • Functional Apparel
      • Fashion-Focused Apparel
  • Litter Boxes and Accessories
    • Chapter Highlights
    • Market Overview
      • Retail Sales on the Rise
        • Table Retail Sales of Litter Boxes and Accessories, 2015, 2020P, and 2024P (million dollars and percent)
      • Marketer Overview
      • Litter Box and Litter Box Accessories Marketers
    • Marketing and New Product Trends
      • Performance and Convenience Are the Watchwords