Meal Kit Delivery Services - Market Research, Industry Trends, Market Share, Consumer Insights

Published: 11/21/2018
Pages: 111
Full Study Price: US$ 1,600

Meal kit sales have expanded rapidly since their introduction due to increased visibility through the marketing efforts of Blue Apron and other top players. However, the difficulties associated with e-commerce and direct-to-consumer (DTC) delivery have led to the failure of numerous meal kit companies and questions about the future of meal kits.

Between 2018 and 2023, meal kit sales are forecast to decelerate as meal kits through alternative suppliers and other convenient meal solutions become available to consumers. The line between meal kit delivery services and grocery shopping is expected to blur as more customers become open to shopping for their groceries online and mealkit companies adopt new strategies to bring in and maintain customers.

The report examines:

  • the competitive environment among the leading meal kit delivery services
  • the meal kit market size and a market forecast based on current and expected trends
  • key trends in marketing and in product and service offerings
  • opportunities for meal kit providers and related companies such as grocery stores, restaurants, and e-commerce companies

In addition—and of equal, if not greater importance—this report examines the competitive environment in which mealkit delivery services must strive for consumer attention. This includes a review of the various other methods by which consumers can obtain meals from both the retail grocery and foodservice channels, even though demand for these products is not included in the meal kit market estimates. Meal kit delivery services are one element within an increasingly complex “omnichannel” food delivery universe. Emphasis is given to how the relatively new development of the meal kit delivery service category has impacted the other categories, and vice versa.


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Table Of Contents

  • Executive Summary
    • Sales Growth Expected to Slow in Wake of Competitive Products
    • Key Consumer Trends
    • The Key Players
    • Competitive Products Offer Greater Advantages
    • Scope
    • Methodology
  • Market Trends and Opportunities
    • Highlights
    • Key Trends
      • Celebrity Endorsements Used as a Marketing Tactic
      • Meal Kit Options Targeted at Specific Demographics and Diets
      • Meal Kit Companies Assuring Environmental Sustainability and Better Packaging
      • Meal Kits Increasingly Offering Prepared Ingredients to Save Time and Reduce Mess
      • Meal Kits Are Not Just a Product – The Service is Also a Home Cooking Class
      • Groupon Flash Sales May Entice New Buyers to Subscribe
    • Key Opportunities
      • CSAs Joining the Meal Kit Market Through Partnerships or New Product Offerings
      • Appeal to Older Consumers to Keep Them Cooking At Home
      • Offer Meal Kits Without a Subscription
      • Offer Meal Kits for Sale Through Local Venues
      • Expose Customers to New Kinds of Foods and How to Cook Them
      • Target Special Occasions to Interest Infrequent Customers Who Will Not Subscribe
      • Target More Price Sensitive Customers with Lower Price Meal Kits
  • Market Overview
    • Highlights
    • Overview
    • Market Size and Forecast
      • Table U.S. Meal Kit Sales, 2017 & 2018E-2023P (dollars in millions, % CAGR)
  • Meal Kit Providers
    • Highlights
    • Investments
      • Table Investment in Meal Kit Companies by Number of Funding Rounds and Latest Funding Round, 2015–2018 (dollars in millions)
    • Partnerships
      • Table Meal Kit Company Partnerships
    • Mergers and Acquisitions
      • Table Meal Kit Company Mergers & Acquisitions
      • Being Acquired: A Strategy for Survival
    • Market Leaders
      • Market Share
        • Table Blue Apron Revenue Growth, 2014-2018E (in dollars and percent change)
      • Geography
        • Table Leading Meal Kit Delivery Companies by Date Founded, Services Offered, and Geographic Area Served
    • Other Market Leaders and Up and Coming Companies
      • National and Large Competitors
        • Table Selected Large Meal Kit Delivery Services by Date Founded, Services Offered, and Geographic Area Served
      • Regional and Local Competitors
        • Table Selected Local and Regional Meal Kit Delivery Services by Date Founded, Services Offered, and Geographic Area Served
    • Pricing and Subscription Models
      • Customers Seek Increased Flexibility in Ordering
      • Meal Plan Pricing by Company
        • Table Comparison of Blue Apron and HelloFresh Meal Plans by # of Servings, # of Recipes, and Prices
        • Table Comparison of Other Top Company Meal Plans by # of Servings, # of Recipes, and Prices
      • Opportunities Exist in Tiered Pricing Options
  • Meal Kit Competition and Trends in Food and Beverage Convenience
    • Highlights
    • Amazon Is a Major Disruptor in Meal Kits
    • Frozen Meal Kits: Similar to Fresh Meal Kits, But for a Lower Price
    • Meal Delivery Services Are a Major Competitive Force
      • Table Selected Meal Delivery Services by Date Founded, Services Offered, and Geographic Area Served
    • Home Chef Services Compete with the Meal Kit Concept
    • Grocery Store-Developed Fresh Food Meal Kits Compete on Price
      • Table Giant Eagle/Market District Meal Solutions
    • Online Grocery Shopping Services
      • Table Instacart's New 2018 Partnerships and Their Distribution Range
    • Restaurant Delivery from Third Parties
    • Restaurant Meal Kits
  • Consumer Psychographics
    • Highlights
    • Consumers Overall Like Premium Food Characteristics
      • Table Characteristics that Consumers Like to See in Their Foods, 2018 (percent)
    • Meal Kit Subscribers Use Many Other Convenient Food Options
      • Table Meal Delivery Options Utilized by Consumers Overall and Meal Kit Customers "Within the Last 30 Days, Have You Had Any of the Following Delivered to Your Home?" (in percent)
    • Top Reasons Customers Order Convenience Foods for Delivery
      • Table "What Are the Main Reasons You Get Ready-to-Eat Food, Meals, or Meal Kits Delivered to Your Home?" (in percent)
    • Frequency of Meal Preparation and Orders Per Week
      • Table "Within the Last 30 Days, About How Many Times Per Week Did You Use These Meal Options?" (in percent)
    • How Did Current Meal Kit Customers Hear About Meal Kits?
      • Table "How Did You Hear About Delivery Service Meal Kits?" (in percent)
    • What Do Meal Kit Subscribers Think Is Most Important for Meal Kits?
      • Table "What Aspects of Using Meal Kits Are Most Important to You?" (in percent)
    • Packaging Is a Concern for Many Meal Kit Subscribers
    • Meal Kit Subscribers Care About the Environment
      • Table Meal Kit Subscriber Opinions on the Environment, 2018 (in percent and index)
    • Minorities Most Likely to Prefer Premium and Healthy Foods
      • Table Opinions on Food by Race, 2018 (in percent and index)
    • Top Reasons Former Meal Kit Subscribers Cancelled Service
      • Table "Why Did You Decide to Stop Using Fresh Meal Kit Delivery Services?" (in percent)
  • Consumer Demographics
    • Highlights
    • Meal Kit Subscribers Overlap with Online Grocery Shoppers
    • Grocery Stores that Meal Kit Subscribers Favor
      • Table Grocery Stores Shopped by Meal Kit Subscribers Versus All Consumers, 2018 (percent and index)
    • Consumers More Likely to Buy Meal Kits without a Subscription
    • Age Plays a Big Role in How Much Households Spend on Groceries
      • Table Weekly Grocery Expenditures by Age and Gender, 2018 (percent and index)
    • Partnered Individuals, Households with Children, and Minorities Spend More on Groceries
      • Table Weekly Grocery Expenditures by Race, Partner Status, and Children, 2018 (percent and index)
    • Busy People Spend More on Groceries and Are a Prime Market
      • Table Weekly Grocery Expenditures by Hours Worked per Week, 2018 (percent and index)
    • Household Income Best Predictor of Grocery Spending
      • Table Weekly Grocery Expenditures by Household Income, 2018 (percent and index)
  • List of Industry Participants & Related Companies