Pet Litter - Market Research, Industry Trends, Market Share, Consumer Insights


Published: 12/31/2019
Pages: 162
Full Study Price: US$ 3,995

This report analyzes the U.S. market for pet clean-up and odor-control products sold across the full retail spectrum, including mass-market outlets (supercenters, mass merchandisers, supermarkets, warehouse clubs, drugstores, dollar stores), pet specialty stores (independents and chains), and the Internet. The report focuses on products for dogs and cats, segmenting the market into four categories (listed in descending order of dollar size):

  • Cat litter and non-durable litter accessories, including litter mats and additives
  • Puppy/training pads and accessories, including training pad alternatives and pet diapers
  • Pet clean-up and odor-control preparations, including stain-removal sprays, liquids, wipes, and concentrates, and odor-control sprays, powders, foams, crystals, and other formats
  • Dog waste bags

General-market clean-up and odor-control products not specifically marketed as pet-specific are considered only as a point of comparison.

The information contained in this report was obtained from primary and secondary research. Primary research entailed informal interviews with pet industry experts; attendance of the Global Pet Expo and Petfood Forum trade events from 2005 through 2019; consultations with pet product manufacturers and members of the trade; and an on-site examination of retail venues. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company reports including annual reports, press releases, and investor conference calls; company profiles in trade and consumer publications; government reports; and other pet market reports by Packaged Facts.

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Table Of Contents

  • Executive Summary
    • The Market
      • Market Definition
      • Report Methodology
      • Market Size and Composition
      • Market Drivers
    • Cat Litter and Accessories
      • Category Overview
      • Competitive Overview
      • Cat Litter Marketing & New Product Trends
      • Retail Trends
      • Consumer Trends
      • Over Half of Litter Users Have Just One Litter Box
    • Dog Waste Management Products
      • Category Overview
      • Competitive Overview
      • Training Pads Marketing & New Product Trends
      • Waste Bags/Accessories Marketing & New Product Trends
      • Retail Trends
      • Consumer Trends
    • Clean-Up and Odor-Control Preparations
      • Competitive Overview
      • Clean-Up and Odor-Control Marketing & New Product Trends
      • Retail Trends
      • Consumer Trends
    • Opportunities in the Pet Clean-Up and Odor-Control Market
      • Omnichannel Approach
      • Time-Saving Solutions
      • Affordable Natural/Eco-Friendly Products
      • Accessible Natural/Eco-Friendly Products
      • Product Safety
      • Smaller Pets, Smaller Spaces
  • The Market
    • Chapter Highlights
    • Market Definition
      • Report Methodology
    • Market Size and Composition
      • Slow But Steady Gains in Total Retail Sales
        • Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products: 2014, 2019, and 2024 (in millions of dollars)
      • Cat Litter Is Top Category
        • Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Category: 2014, 2019, and 2024 (in millions of dollars)
      • Market Share by Retail Channel
    • Market Drivers
      • Clean-up Innovations Make Pet Ownership Easier
      • Pet as Family
        • Table Level of Agreement with Statement:
      • Health and Wellness
      • Pet Ownership Trends
        • Table Household Penetration Rates for Dogs and Cats, 2009-2019 (percent of U.S. households)
        • Table Household Base for Dog and Cat Ownership, 2009-2019 (in millions of U.S. households)
      • Millennials and Housing Issues
      • Natural and Eco-Friendly
      • Legislating Pet Waste
      • Cat Elimination Habits
  • Cat Litter and Accessories
    • Chapter Highlights
    • Category Overview
      • Introduction
      • Category Sales and Growth
        • Table U.S. Retail Sales of Cat Litter: 2014, 2019, and 2024 (million dollars)
    • Competitive Overview
      • Marketers: Number and Types
      • NestlĂ© Purina Fields Top-Selling Litter Brand
      • The Challenges of Marketing Litter
      • Innovation Fueled by Seeking Solutions to Cat-Owner Problems
      • Price Increases Drive Cat Litter Sales
      • Expansion and Acquisitions
      • Marketing With Social Media
    • Cat Litter Marketing & New Product Trends
      • Litter Users Expect Odor Control, Easy Clean-Up, and More
      • Subscription Services Abound in Litter Market
      • High Performance Litter
      • Lightweight Litter
      • Odor Control
      • Dust-Free/Low Tracking
      • Natural Litter
      • Health Monitoring and Special Needs Litter
      • Litter Additives
      • Litter Box Liners
    • Retail Trends
      • Retailing Cat Litter
      • Walmart Skews High for Litter Purchases
        • Table Cat Owner Shopping Patterns by Retail Channel: Cat Litter vs. Cat Food, 2018/2019 (percent of cat owners)
      • One-Third of Litter Purchasers Have Litter Delivered
    • Consumer Trends
      • Methodology
      • Most Cat Owners Use Litter
        • Table Litter Usage Trend, 2012-2019 (percent and number of cat-owning households)
      • Tidy Cats Most Frequently Used Brand
      • Key Demographics by Brand
        • Table Key Demographic Indicators for Purchasing Tidy Cats Litter, 2019 (percent, index, and number in thousands of cat-owning households)
        • Table Key Demographic Indicators for Purchasing Fresh Step Litter, 2019 (percent, index, and number of cat-owning households)
        • Table Key Demographic Indicators for Purchasing ARM & HAMMER Litter, 2019 (percent, index, and number of cat-owning households)
        • Table Key Demographic Indicators for Purchasing Scoop Away Litter, 2019 (percent, index, and number of cat-owning households)
        • Table Key Demographic Indicators for Purchasing Store Brand Litter, 2019 (percent, index, and number of cat-owning households)
      • Over Half of Cat Owners Spend $10-$29 Per Month on Cat Litter
      • Scoopable Litter the Most Popular Type by Far
      • Odor Control and Multi-Cat Most Sought-After Features
      • Mid-Sized Litter Packs the Most Popular
        • Table Size of Litter Usually Purchased: By Generational Cohort, 2018 (percent of cat owners)
      • Over Half of Litter Users Have Just One Litter Box and Basic Boxes Rule
  • Dog Waste Management Products
    • Chapter Highlights
    • Category Overview
      • Introduction
      • Category Sales and Growth
        • Table U.S. Retail Sales of Dog Waste Management Products by Category: 2014, 2019, and 2024 (in millions of dollars)
    • Competitive Overview
      • Marketers: Number and Types
      • Private-Label Brands Top Sellers on Amazon and Chewy
      • Expansion and Rebranding Efforts Impact Dog Waste Product Market
    • Training Pads Marketing & New Product Trends
      • Innovation Driven by Performance, Sustainability
        • Table Size of Pet Dogs: Owned and Recently Acquired, 2019 (percent of dog owners)
      • New Training Pads Are Higher Performance, More Eco-Friendly
      • Reusable Pads an Eco-Friendly Alternative
      • Artificial Turf and Real Grass-Based Pad Systems
      • Pad Alternatives
      • Pet Diapers
    • Waste Bags/Accessories Marketing & New Product Trends
      • Waste Bags Ideal for the Dog on the Go
      • Dog Waste Bags Focus on Convenience, "Green" Technology
    • Retail Trends
      • Retailing Dog Waste Management Products
      • Walmart Most Popular Retail Venue for Pet Clean-Up Purchases
    • Consumer Trends
      • Methodology
      • Waste Bags the Most Popular Dog Waste Management Product
      • Puppy/Training Pads Not Just for Training
      • Waste Management Products Appeal to Urban Dwellers, Puppy Owners
        • Table Demographic Indicators for Purchasing Dog Waste Management Products, 2019 (percent and index)
  • Pet Clean-Up and Odor-Control Preparations
    • Chapter Highlights
    • Category Overview
      • Introduction
      • Category Sales and Growth
        • Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Preparations: 2014, 2019, and 2024 (in millions of dollars)
    • Competitive Overview
      • The Marketers
    • Clean-Up and Odor-Control Marketing & New Product Trends
      • Clean-Up and Odor-Control Preparations a Must for Pet Ownership
    • Retail Trends
      • Retailing Clean-Up and Odor-Control Preparations
    • Consumer Trends
      • Methodology
      • Dog Owners More Likely to Purchase General-Use Cleaning Products
        • Table Ownership/Usage of Cleaning Products and Appliances, 2019 (percent of dog-only and cat-only households)
        • Table Pet Owners Purchasing Clean-up and Odor-Control Preparations and Accessories, General Use vs. Pet- Specific, 2019 (percent of dog and cat owners)
      • "I Make an Extra Effort to Have My House Smell Fresh"
        • Table Agreement with the Statement, "I make an extra effort to have my house smell fresh," by generational cohort, 2019 (percent and index of dog and cat owners)
        • Table Agreement with the Statement, "I make an extra effort to have my house smell fresh," by race/ethnicity, 2019 (percent and index of dog and cat owners)
        • Table Agreement with the Statement, "I make an extra effort to have my house smell fresh," by number of pet owned, 2019 (percent and index of dog and cat owners)
      • New Pet Parents, Urban Residents, Minorities Prioritize Pet-Specific Clean-up Products
        • Table Demographic Indicators for Purchasing Pet-Specific Clean-up and Odor-Control Preparations, 2019 (percent and index)