MarketLooks: The Women's Athletic Apparel Market

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Published Jan 1, 2001 | 25 Pages | Pub ID: ML0956

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MarketLooks, from, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Women‘s Athletic Apparel
Published: January 2001

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Abstract from full report:

Fitness-oriented boomers and Title IX generation athletes team up to give women's athletic apparel, a market estimated at $23 billion in 2000, strong growth potential within an otherwise flat sporting goods arena. However, marketing to the female athletic apparel consumer is still relatively new. This fully up-to-date report from Packaged Facts provides in-depth analysis of clothing; footwear product categories; recent market trends; leading and emerging retailers, including specialty and e-tail marketers; and consumer data. Competitive profiles of major and niche players are included.

  1. Overview
  2. The Products
  3. Market Size and Growth
  4. The Market in Perspective
  5. Projected Market Growth
  6. Marketer Overview
  7. Marketing and New Product Trends
  8. Retail Dynamics
  9. The Consumer
  10. Nike, Inc.
  11. Sara Lee Corp.