Private Label Credit Cards in the U.S., 8th Edition

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Published May 31, 2013 | 136 Pages | Pub ID: LA4932843

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With U.S. retail credit card portfolios on the mend, private label accounts growing again, and major new players emerging from a spate of deals, the market for private label credit cards has definitely gotten a second wind. Receivables and volume declines are now in the rear view mirror: Packaged Facts forecasts that 2012 total private label credit card loans outstanding of $108.6 billion will grow at six percent through 2015. Private Label Credit Cards in the U.S. provides market guidance on industry opportunities, with an emphasis on retail credit card program features and benefits analysis, retail card strategies and growth trends among bank and non-bank issuers, and trend spotting:
  • Assessment of leading private label credit cards from Target, Walmart, J.C. Penney, Sears, Macy’s, Nordstrom, The Gap, Home Depot, Lowe’s, Office Depot, Staples, Amazon and Best Buy—to gauge program differentiation and related features and benefits.
  • Relying on proprietary consumer research, analysis of which private label credit card features and benefits would most incentivize non-store card and store card users to sign up for a new private label credit card.
  • Analysis of U.S. private label card programs operated by North America’s leading financial institutions, including Alliance, Data Systems, GE Capital Retail Bank, Citi Retail Services, Capital One, TD Bank, Wells Fargo and JPMorgan Chase, including private label income, volume and receivables analysis; card introductions; and key retailer profiles.
  • In-depth profiles of the in-house retail card programs of Nordstrom, Cabela’s and Signet Jewelers, including private label income, volume and receivables analysis, and card introductions.
  • Analysis of branded credit card and store card (broken out into five categories) penetration, usage in past 30 days, and trending of monthly usage patterns for 2004-2012. Also featured is current demographic analysis for these metrics.
  • Receivables estimates for the U.S. private label credit card market for 2012, and receivables and volume forecasts for 2013-2015.

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      •   U.S. General Purpose Card Purchase Volume, 2007–2012

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      •   Alliance Data Systems & Citi Retail Services Private Label Credit Card Loan Volume: 2012
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        •   Target REDCard Incentives, Rewards and Other Features
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      •   Walmart Credit Card Incentives, Rewards and Other Features
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      •   JCP Credit Card Incentives, Rewards and Other Features
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      •   Sears Card Incentives, Rewards and Other Features
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        •   Sears Card Shop Your Way Rewards
        •   Sears Card VIP Tiers

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        •   Sears Card Incentives, Rewards and Other Features
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      •   Nordstrom Retail Card Incentives, Rewards and Other Features
      •   Nordstrom Fashion Rewards: Tiers and Benefits

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      •   GapCard Retail Card Incentives, Rewards and Other Features
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        •   Home Depot Consumer Credit Card Incentives, Rewards & Features
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        •   Lowe's Consumer Credit Card Incentives, Rewards & Features
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      •   Office Depot Personal Account Incentives, Rewards & Features
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      •   Staples Personal Account Incentives, Rewards & Features
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      •   Amazon.com Store Card Incentives, Rewards & Features
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      •   Best Buy Reward Zone Credit Card Incentives, Rewards & Features
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        •   Alliance Data Systems: Q1 2013 Private Label Credit Card Retailers
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        •   Alliance Data Systems Private Label Revenue, Volume, Receivables and Account Trends

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        •   Alliance Data Systems Private Label Receivables Loan Health Trends: 2011 vs. 2012

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        •   Alliance Data Systems' Comenity Bank & Comenity Capital Bank Card Metrics: 2012

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        •   GE Capital Retail Bank Private Label, Co-brand & Affinity Partners: 2013
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        •   GE Capital Retail Bank Loan & Account Trends

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        •   GE Capital Retail Bank Retailer Credit Card Loan & Account Share: 2013
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      •   Citi Retail Services Retail Private Label & Co-brand Partners: 2013
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        •   Citi Retail Services 2008-2012 Retail Credit Card Loan Volume, Loans Outstanding & Accounts

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        •   Target Corporation: 2010-2012 Retail & Credit Card Profit and Revenue Analysis
        •   Target Corporation: 2010-2012 Retail Sales Attributable to Proprietary Credit & Debit Cards; On- and Off-Premises Proprietary Credit Card Charge Volume Trends
        •   Target Corporation: 2010-2012 Credit Card Receivables FICO & Delinquency Trends
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      •   Wells Fargo Retail Private Label & Co-brand Partners: 2013

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        •   Nordstrom Credit Card Metrics Analysis

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        •   Nordstrom FSB Credit Card Interest & Noninterest Income, Loans Outstanding & Unused Credit Card Lines: 2012

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        •   Cabela's Credit 2011 & 2012 Credit Card Metrics
        •   World's Foremost Bank Credit Card Interest & Noninterest Income, Loans Outstanding & Unused Credit Card Lines: 2012

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      •   Signet Jewelers 2011, 2012 & 2013 Credit Program Metrics

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        •   Store Card (and Store Card Type) & Branded Credit Card Usage in Past 30 Days: 2004-2012

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        •   Store Card (and Store Card Type) & Branded Credit Card Monthly Usage Frequency: 2004-2012

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        •   Store Card (& Store Card Type) & Branded Credit Card Usage & Usage in Past 30 Days, by Gender: 2012

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        •   Store Card (& Store Card Type) & Branded Credit Card Usage & Usage in Past 30 Days, by Age: 2012

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        •   Store Card (& Store Card Type) & Branded Credit Card Usage & Usage in Past 30 Days, by Race/Ethnicity: 2012

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        •   Store Card (& Store Card Type) & Branded Credit Card Usage & Usage in Past 30 Days, by Employment Status: 2012

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        •   Store Card (& Store Card Type) & Branded Credit Card Usage & Usage in Past 30 Days, by HH Income: 2012

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        •   Private Label Credit Card Usage Motivators: Users, Active Users, and Non-Users, by Gender: 2013

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        •   Private Label Credit Card Usage Motivators: Users, Active Users, and Non-Users, by Age: 2013

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        •   Private Label Credit Card Usage Motivators: Users, Active Users, and Non-Users, by HH Income: 2013

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