Consumer Insights on Food & Beverage Sweeteners

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Published Dec 31, 2022 | 72 Pages | Pub ID: LA17552428
Consumer Insights on Food & Beverage Sweeteners

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With more options available in grocery stores for our own use in home baking or cooking and more options in processed foods or bakery offerings at retail outlets, consumer have a lot to consider in sweetened foods.

Opportunities exist in sweeteners and products made with those sweeteners that are indulgent and taste good, but also incorporate a health halo. Attention to sweetener type and amount has risen along with rates of diabetes and obesity, along with interest in low-carb and clean label eating. More consumers are looking for clean label food and beverage products and unrefined sweeteners appeal to them as natural but also indulgent.

Awareness and perception of sweeteners is affected by longevity, amount of advertising, source of the sweetener, scientific studies, taste, and cost. The differences in sweetener preferences across demographic groups points to which consumers are open to new foods.

With a focus on “what’s next” and current consumer trends, Consumer Insights on Food & Beverage Sweeteners is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Consumer Insights on Food & Beverage Sweeteners provides actionable and data-driven insights about how American consumers are aware of and prefer various sweeteners. This report analyzes changes in the degree to which they know about, seek, or avoid sweeteners, as well as attitudes about these sweetener consumption.


Consumer Insights on Food & Beverage Sweeteners is the go-to source for a complete understanding of U.S. consumer trends in sweeteners. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions, along with consumer patterns during the pandemic and across the broader food and beverage market.

Consumer demographics, perceptions, motivations, and behavior pertaining to sweeteners are examined, as are the effects of the COVID-19 pandemic on consumers in those contexts. These consumer insights are indicative of present and future market opportunities.

Consumer Insights on Food & Beverage Sweeteners has dozens of tables and figures displaying exclusive numerical survey data. Data is broken out, analyzed, and discussed by characteristics such as age, gender, income, work-from-home status, and family status. This report also includes in-depth analysis of COVID-19 trends affecting eating habits.

Report Methodology

The information contained in Consumer Insights on Food & Beverage Sweeteners was developed from primary and secondary research sources. Primary research includes Packaged Facts’ exclusive national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis to analyze attitudes of consumers and their relevant food and beverage preferences.

  • Introduction
  • COVID-19 Pandemic Era Trends
    • Work From Home Trends
      • Table "Are You Set Up to Do Your Usual Paid Work From Home -Whether Ordinarily, Part-Time, or When Necessary?" by Gender, Age, Income, &Children at Home, 2021-2022 (% of respondents who work full- or part-time who said yes)
    • Eating Patterns: What & When
      • Eating Comfort Foods
      • Eating Fresh Produce
      • Eating Processed Foods
      • Eating Snacks & Treats
      • Pandemic-Era Eating Frequency
    • Concerns about COVID-19 Exposure Remain
      • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
        • Table Coronavirus Health Concerns: “I am concerned about the…”, 2020-2022 (% of consumers)
      • Concerns about COVID-19 Variants
    • Rising Prices during the Pandemic
      • Table Consumer Concerns about Rising Food Prices, 2021-2022 (% of consumers)
    • Concerns about Food Shortages during the Pandemic
      • Table Consumer Concerns about Food Shortages, 2021-2022 (% of consumers)
    • Negative Personal Effects of the Pandemic
      • Negative Effects Reported in 2020 and 2021
        • Table Coronavirus Concerns: “The coronavirus has negatively affected my…”, 2020-2021 (% of consumers)
      • Continuing Mental and Physical Health Effects
        • Table Changes in Mental and Physical Symptoms during the Pandemic, 2022 (% of consumers)
  • Unrefined Sweeteners
    • Overview
      • Table Unrefined Sweeteners: “Regarding Sweeteners Purchased Alone for Baking/Cooking or That Are Used in My Food…”, 2021 (% of consumers)
    • Agave
    • Maple
    • Honey
    • Date Sugar
    • Coconut Sugar
    • Molasses
    • Brown Rice Syrup
  • Refined Sweeteners
    • Overview
      • Table Refined Sweeteners: “Regarding Sweeteners Purchased Alone for Baking/Cooking or That Are Used in My Food…”, 2021 (% of consumers)
    • Sugar
    • High-Fructose Corn Syrup
  • Low-/No-Calorie Sugar Substitutes
    • Overview
      • Table Low-/No-Calorie Sugar Substitutes: “Regarding Sweeteners Purchased Alone for Baking/Cooking or That Are Used in My Food…”, 2021 (% of consumers)
    • Sucralose
    • Aspartame
    • Saccharine
    • Stevia
    • Sugar Alcohols
    • Acesulfame Potassium or Ace-K
  • Consumer Psychographics on Sweeteners
    • Sugar Reduction
    • Artificial Sweeteners
    • Low Calorie Foods
    • Priority Characteristics
      • Table Sweeteners & Certifications: “Please Indicate the Priority You Place on the Following Characteristics in Your Food”, 2021 (% of consumers)

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