Cats: U.S. Pet Market Trends and Opportunities

 
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Published Nov 22, 2021 | 190 Pages | Pub ID: LA16110875
Cats: U.S. Pet Market Trends and Opportunities

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As the second largest component of the U.S. pet industry by animal type, cats typically benefit from the same favorable trends driving growth in the pet industry overall, including the pandemic pet spending/adoption phenomenon and heightened health focus; the omnimarket strategizing of marketers, service providers, and retailers; and the growing role of the internet in e-commerce and as pet owner influencer.

Scope of Report

This report examines growth and development opportunities across pet market products and services for cats, covering all four sectors of the U.S. pet industry—pet food, non-food pet supplies, the veterinary sector, and non-medical services. Topics addressed include product and service innovation, industry investment, technology, retailing, and cat ownership and cat owner demographic trends.

Report Methodology

The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. With sample sizes of approximately 2,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The main surveys used in this report were conducted in November/December 2020 through August/September 2021.

Our primary research also includes interviews with pet market experts; participation in pet industry events including the American Pet Products Association’s Global Pet Expo, Kisaco Research’s Petcare Innovation Summit, Petfood Industry/Watt Publishing’s Petfood Forum, the North American Veterinary Community (NAVC) VMX Veterinary Conference and Innovation & e-Commerce Summit, and the PIJAC (Pet Industry Joint Advisory Council) Pet Leadership Summit; on-site examination of retail and service provider venues; and internet canvassing.

Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; annual reports of companies in the pet market; and information culled from Packaged Facts’ extensive pet market research database and report collection.

  • Executive Summary
    • Scope & Methodology
      • Scope of Report
      • Report Methodology
    • Market Overview
      • Cats in Context
      • Cats by the Numbers: Population Overview
      • Cats by the Numbers: Dollar Spending
      • Cat Owner Demographics
    • Pet Food
      • Introduction
      • Opportunities
    • Non-Food Pet Supplies
      • Introduction
      • Opportunities
    • Veterinary Sector
      • Introduction
      • Opportunities
    • Non-Medical Pet Services
      • Introduction
      • Opportunities
    • Opportunities
      • An Underserved Community
      • New Pet Spending
      • Cats as Companions
        • Table Patterns for Working at Office/Company and Working at Home: Adults Overall and Pet Owners, Fall 2019, Fall 2020, Spring 2021 (percent)
      • Home
      • "Back to Normal"
      • Health & Wellness
      • Overweight and Senior Cats
        • Table Share of Cat Owners Who Report Having Overweight, Special Needs, or Handicapped Cats, February 2021 (percent)
      • Technology
      • The Vet Card
      • Millennials/Gen Z
      • Affluent Households
      • Omnispending
  • Market Overview
    • Chapter Highlights
    • Cats in Context
      • Felines to the Fore
      • Cats as Family
        • Table Level of Agreement with Statement: "I consider my cats/dogs to be part of the family," February 2021 (percent of pet owners)
      • Cats as Personal Health Care
        • Table Level of Agreement with Statement: "My pets are important to my physical/mental health," February 2021 (percent of dog and cat owners)
      • Cat Opportunities Getting More Spotlight
    • Cats by the Numbers: Population Overview
      • Packaged Facts vs. MRI-Simmons Pet Population Estimates
      • Cat vs. Dog Ownership Rates
      • Number of Cat-Owning Households
        • Table Number of Cat-Owning Households, 2002/03 - 2020/21 (Odd-Numbered Years) (in thousands)
      • Number of Pet Cats
        • Table Number of Pet Cats, 2016 – 2021 (in millions)
      • Trends by Number of Cats Owned
      • Growth in Share of Cat Owners with Senior Cats
        • Table Household Ownership of Cats: By Age of Cats, 2020/21 (percent and number of cat-owning households)
      • Overweight and Special Needs Cats
        • Table Share of Cat Owners Who Report Having Overweight, Special Needs, or Handicapped Cats, February 2021 (percent)
    • Cats by the Numbers: Dollar Spending
      • Cats at 29% of Pet Market Sales
        • Table U.S. Pet Market Sales by Sector and Animal Type, 2020 (in billions and percent)
      • Average Spending by Cat Household and Per Cat
        • Table Dollar Sales Per Pet-Owning Household by Sector, 2020 (millions of dollars and dollars)
        • Table Dollar Sales Per Cat-Owning Household by Sector, 2020 (millions of dollars and dollars)
        • Table Dollar Sales Per Dog-Owning Household by Sector, 2020 (millions of dollars and dollars)
        • Table Dollar Sales Per Cat by Sector, 2020 (millions of dollars and dollars)
        • Table Dollar Sales Per Dog by Sector, 2020 (millions of dollars and dollars)
    • Cat Owner Demographics
      • 10-Year Growth Demographics for Owning Cats
        • Table Key Growth Demographics for Cat Ownership, 2010/11 - 2020/21 (in thousands and percent)
      • 5-Year Growth Demographics for Owning Cats
        • Table Key Growth Demographics for Cat Ownership, 2015/2016 - 2020/21 (in percent and percentage point change)
      • 10-Year Growth Demographics for Owning 2+ Cats
        • Table Key Growth Demographics for Ownership of 2+ Cats, 2010/11 - 2020/21 (in thousands and percent)
      • Detailed Demographic Tables
        • Table Cat Ownership Rates by Demographic: By Number of Cats in Household-Any, One, Two, or Three or More, 2020/21 (percent)
        • Table Total Number of Cat Owners by Demographic: By Number of Cats in Household- Any, One, Two, or Three or More, 2020/21 (in thousands)
        • Table Cat Ownership Indexes by Demographic: By Number of Cats in Household- Any, One, Two, or Three or More, 2020/21 (index with base = 100)
        • Table Cat Ownership Rates by Demographic: By Age of Cats in Household- Under 1 Year, 1-2 Years, 2-6 Years, 7 or More Years, 2020/21 (percent)
        • Table Total Number of Cat Owners by Demographic: By Age of Cats in Household- Under 1 Year, 1-2 Years, 2-6 Years, 7 or More Years, 2020/21 (in thousands)
        • Table Cat Ownership Indexes by Demographic: By Age of Cats in Household- Under 1 Year, 1-2 Years, 2-6 Years, 7 or More Years, 2020/21 (index with base = 100)
  • Pet Food
    • Chapter Highlights
    • Introduction
      • Cats in Context
        • Table Dollar Sales of Pet Food Per Pet-Owning Household and Per Pet, Cats vs. Dogs, 2020
    • Opportunities
      • An Underserved Community
      • New Pet Owners
      • E-commerce, Omnichannel/Omnimarket
      • Science-Based and Veterinary Diets
      • Segmenting Natural
      • Fresh Pet Food
      • Wet Pet Food
      • Focus on Cat Treats
      • Natural, Sustainable, Animal Cruelty-Conscious, and Safe
  • Non-Food Pet Supplies
    • Chapter Highlights
    • Introduction
      • Cats in Context
        • Table Dollar Sales of Non-Food Pet Supplies Per Pet-Owning Household and Per Pet, Cats vs. Dogs, 2020
    • Opportunities
      • Market Reset: Pandemic Era Spending, Health, Home
      • Pandemic Drivers
      • Health
      • Pet Supplements
      • Pet Medications
      • DIY Pet Care
      • Home
      • Cat Litter and Litter Box Momentum
      • "Back to Normal"
      • Senior Cats
      • Tech Products Riding the Pandemic Wave
      • Subscription Boxes
        • Table Uses of the Internet and Direct-to-Consumer Purchasing: Cat Owners vs. Dog Owners, 2021 (percent)
      • Putting (and Keeping) the Spotlight on Cats
  • Veterinary Sector
    • Chapter Highlights
    • Introduction
      • Cats in Context
        • Table Dollar Sales of Non-Food Pet Supplies Per Pet-Owning Household and Per Pet, Cats vs. Dogs, 2020
    • Opportunities
      • Targeting Cat Owners
        • Table Usage Rates for Veterinary Services: Dog vs. Cat Owners, 2010/11 - 2020/21 (percent)
      • Competing in an Omnimarket Context
      • Targeting Millennials/Gen Z
      • Targeting New Pet Owners
      • Affordability and Vet Care Options
        • Table Selected Psychographics About Veterinary Care Services, 2021 6(percent of pet owners)
      • Top Customer Priority Is Preventive Health Care, not Cost
      • Detailed Demographic Tables
        • Table Veterinary Service User Demographics: Owners of Cats but not Dogs, 2020/21 (percentages, number, and index)
  • Non-Medical Pet Services
    • Chapter Highlights
    • Introduction
      • Cats in Context
        • Table Pet Services Sales, 2017-2020, 2021P, 2025P (dollars in billions)
        • Table Use of Pet Services by Type: Cats vs. Dogs, 2019 vs. 2020 (percent of dog and cat owners)
      • Cats an Underserviced Market Segment
        • Table Share of Dollar Sales of Pet Services by Service Category: Cats vs. Dogs, 2020 (millions of dollars and % Shares)
        • Table Dollar Sales of Pet Services by Service Category Per Pet-Owning Household and Per Pet: Cats vs. Dogs, 2020
      • Low Levels of Household Usage Rates
        • Table Topline Usage Rates for Pet Grooming Services: By Combination of Cats or Dogs Owned, 2012/13 - 2020/21 (percent of pet-owning households)
    • Opportunities
      • Pandemic Presents New Possibilities for Feline Advancement
      • Pet Insurance
        • Table Percent with Insurance/Medical Coverage for Their Pets: Cat vs. Dog Owners, 2020 vs. 2021 (percent of cat or dog owners)
      • Pet Sitting
      • Affluent Households
      • Membership/Subscription Programs
      • Safety
      • Omniservice

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