Bundle: U.S. Food Market Outlook 2018 & U.S. Beverage Market Outlook 2018

 
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Published Apr 3, 2018 | 652 Pages | Pub ID: LA15647258

Special offer: now 10% off original full report price

Featuring two great reports in one prolific yet affordable package, Bundle: U.S. Food Market Outlook 2018 & U.S. Beverage Market Outlook 2018 offers 600+ pages of insights, market analysis, estimates, projections, charts, graphs, and much more.

This bundle consists of the following two reports: 


U.S. Food Market Outlook 2018

Packaged Facts’ all-new U.S. Food Market Outlook 2018 brings you a comprehensive look at the largest categories in the retail packaged foods market, spanning all sections of the grocery store (center-store shelf stable, frozen, meat case, dairy case, cheese section, deli, produce).
The systematic, category-by-category analysis, data, and insights provided lay out:
  • Key opportunities for sale growth
  • Economic factors to market growth
  • Market sizing (volume and dollars) – 5-year historic trending and forecast
  • Category and segment dollar sales   
  • Marketer competition:  key marketers and share of sales, M&A activity
  • Illustration-rich coverage of new product, marketing and retail trends and innovation
  • Sales by retail outlet
  • Consumer trends: product usage, consumption trends, brand usage
______

U.S. Beverage Market Outlook 2018

Despite the general maturity of the top packaged beverage categories—with bottled water as a notable exception—beverage manufacturers and marketers can pinpoint various opportunities for future growth. U.S. Beverage Market Outlook 2018 provides a comprehensive analysis of the leading categories in retail packaged beverages, spanning all sections of the grocery store,  and detailing how marketing tools, clean labels, environmental consciousness, packaging, and marketing tools can all lead to profitable innovation.  Covered by this comprehensive new report are:
  • Bottled and Enhanced Waters
  • Carbonated Beverages
  • Energy & Sports Drinks
  • Juices
  • Coffee & Ready-To-Drink Coffee
  • Tea & Ready-To-Drink Tea
  • Dairy Beverages & Non-Dairy Milk Alternatives
Carbonated beverages will continue to lead the market in dollar volume through 2022, but sales will continue to sag as consumers opt for less sugary beverages and for beverage categories with healthier options. The migration away from soda will keep driving growth in bottled water, coffee, and tea—all of which will have a CAGR of at least 4% during the forecast period. Despite the occasional controversy, energy and sports drinks remain popular with Millennials as well as sub-segments such as gamers and athletes, and consumer trend-savvy innovation in this arena will also drive market opportunities growth. 


U.S. Food Market Outlook 2018

CHAPTER 1: EXECUTIVE SUMMARY
Scope
Methodology
CEREAL
Key Opportunities for Future Growth
CHOCOLATE CANDY
Key Opportunities for Future Growth
COOKIES
Key Opportunities for Future Growth
FRESH BREAD
Key Opportunities for Future Growth
FRESH PACKAGED SALADS
Key Opportunities for Future Growth
FROZEN DINNERS/ENTREES
Key Opportunities for Future Growth
FROZEN PIZZA
Key Opportunities for Future Growth
ICE CREAM AND FROZEN NOVELTIES
Key Opportunities for Future Growth
MEAL AND SNACK BARS
Key Opportunities for Future Growth
MEAT AND POULTRY
Key Opportunities for Future Growth
NATURAL AND SPECIALTY CHEESE
Key Opportunities for Future Growth
SALTY SNACKS
Key Opportunities for Future Growth
SOUP
Key Opportunities for Future Growth
YOGURT
Key Opportunities for Future Growth
CHAPTER 2: CEREAL
SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Cereal Nearly $11 Billion in 2017
Table 2-1 U.S. Cereal Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Table 2-2 U.S. Cereal Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
MARKET SEGMENTATION
Category Sales
Figure 2-1 U.S. Cereal Category Retail Dollar Shares 2017 (percent)
Table 2-3 U.S. Cereal Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Sluggish Economy Impacts Consumer Spending
Figure 2-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels
Figure 2-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016
Figure 2-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations
Figure 2-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITION
General Mills and Kellogg Control 50% of Total Market, 60% of Cold Cereal
Figure 2-6 Dollar Shares of U.S. Cold Cereal: By Top Marketers, 2017 (percent)
Table 2-4 Selected Marketers/Brands of Cereal, 2017
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 2-5 Selected New Products
MARKETING TRENDS
Opportunities for Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 2-6 Cereal: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
CONSUMER TRENDS
Product Usage Rates
Figure 2-7 Household Consumption Rates for Cereal and Other Breakfast Products, 2007-2017 (percent of households)
Usage by Product Type
Table 2-7 Types of Cold Cereal Eaten Most Often, 2007-2017 (percent of U.S. households that eat cold cereal)
Consumption Trends
Table 2-8 Portions of Cold Cereal Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat cold cereal)
Table 2-9 Portions of Hot Cereal Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat hot cereal)
Brand Usage Trends
Figure 2-8 Top Gainers of Leading Cold Cereal Brands Eaten Most Often in Last 7 Days, 2007-2017 (percent of U.S. households that eat cold cereal)
Table 2-10 Brands of Cold Cereal Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats cold cereal)
Table 2-11 Brands of Hot Cereal Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats hot cereal)
CHAPTER 3: CHOCOLATE CANDY
SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Chocolate Candy $22 Billion in 2017
Market to Exceed $24 Billion by 2022
Table 3-1 U.S. Chocolate Candy Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 3-2 U.S. Chocolate Candy Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
MARKET SEGMENTATION
Category Sales
Figure 3-1 U.S. Chocolate Candy Category Retail Dollar Shares 2017 (percent)
Table 3-3 U.S. Chocolate Candy Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Sluggish Economy Impacts Consumer Spending
Figure 3-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels
Figure 3-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016
Figure 3-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations
Figure 3-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITION
Hershey and Mars Control Nearly 70% of the Mass Market
Figure 3-6 Dollar Shares of U.S. Mass Retail Chocolate Candy: By Top Marketers, 2017 (percent)
Table 3-4 Selected Marketers/Brands of Chocolate Candy, 2017
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 3-5 Selected New Products
MARKETING TRENDS
Table 3-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 3-7 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 3-8 Chocolate candy: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
CONSUMER TRENDS
Product Usage Rates
Table 3-9 Consumption Rates for Chocolate & Other Candy, 2007-2017 (percent of adults)
Table 3-10 Types of Chocolate & Other Candy Eaten Most Often, 2007-2017 (percent of adults that eat chocolate & other candy)
Consumption Trends
Table 3-11 Servings of Chocolate & Other Candy Eaten in Last 30 Days, 2007-2017 (percent of U.S. adults that eat chocolate & other candy)
Brand Usage Trends
Figure 3-7 Top Gainers of Leading Chocolate Candy Brands Eaten Most Often, 2007-2017 (percent of U.S. adults that eat chocolate candy)
Table 3-12 Brands of Chocolate Candy Eaten Most Often by Adults, 2007-2017 (percent of adults that eat chocolate candy)
CHAPTER 4: COOKIES
SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Cookies Nearly $10 Billion in 2017
Market to Reach Nearly $11 Billion by 2022
Table 4-1 U.S. Cookies Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 4-2 U.S. Cookies Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
FACTORS TO MARKET GROWTH
Sluggish Economy Impacts Consumer Spending
Figure 4-1 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels
Figure 4-2 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016
Figure 4-3 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations
Figure 4-4 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITION
Mondelēz Controls About 40% of the Market
Figure 4-5 Dollar Shares of U.S. Cookies: By Top Marketers, 2017 (percent)
Table 4-3 Selected Marketers/Brands of Cookies, 2017
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 4-4 Selected New Products
MARKETING TRENDS
Opportunities for Marketing Innovation
Table 4-5 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 4-6 Cookies: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
CONSUMER TRENDS
Product Usage Rates
Table 4-7 Consumption Rates for Ready-to-Eat Cookies, 2007-2017 (percent of households)
Usage by Product Type
Table 4-8 Types of Cookies Eaten Most Often, 2007-2017 (percent of U.S. households that eat cookies)
Usage by Kind of Product
Table 4-9 Kinds of Cookies Eaten Most Often, 2013-2017 (percent of U.S. households that eat cookies)
Consumption Trends
Table 4-10 Packages of Cookies Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat cookies)
Brand Usage Trends
Figure 4-6 Top Gainers of Leading Cookie Brands Eaten Most Often, 2007-2017 (percent of U.S. households that eat cookies)
Table 4-11 Brands of Cookies Eaten Most Often by Households, 2007-2017 (percent of households that eats cookies)
CHAPTER 5: FRESH BREAD
SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Fresh Bread $16 Billion in 2017
Market to Reach Nearly $17 Billion by 2022
Table 5-1 U.S. Fresh Bread Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 5-2 U.S. Fresh bread Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
MARKET SEGMENTATION
Category Sales
Figure 5-1 U.S. Fresh Bread Category Retail Dollar Shares 2017 (percent)
Table 5-3 U.S. Fresh Bread Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Sluggish Economy Impacts Consumer Spending
Figure 5-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels
Figure 5-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016
Figure 5-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations
Figure 5-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITION
Bimbo, Flowers and Private Label Control 70% of the Market
Figure 5-6 Dollar Shares of U.S. Fresh Bread: By Top Marketers, 2017 (percent)
Table 5-4 Selected Marketers/Brands of Fresh bread, 2017
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 5-5 Selected New Products
MARKETING TRENDS
Table 5-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 5-7 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 5-8 Fresh Bread: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
CONSUMER TRENDS
Product Usage Rates
Table 5-9 Consumption Rates for Bread, 2007-2017 (percent of households)
Usage by Product Type
Table 5-10 Types of Bread Eaten Most Often, 2007-2017 (percent of households that eat bread)
Consumption Trends
Table 5-11 Loaves of Bread Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat bread)
Brand Usage Trends
Figure 5-7 Top Gainers of Leading Bread Brands Eaten Most Often, 2007-2017 (percent of U.S. households that eat bread)
Table 5-12 Brands of Bread Eaten Most Often by Households, 2007-2017 (percent of households that eats bread)
CHAPTER 6: FRESH PACKAGED SALADS
SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Fresh Packaged Salads $6 Billion in 2017
Market to Reach $8 Billion by 2022
Table 6-1 U.S. Fresh Packaged Salads Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 6-2 U.S. Fresh Packaged Salads Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
MARKET SEGMENTATION
Category Sales
FACTORS TO MARKET GROWTH
Sluggish Economy Impacts Consumer Spending
Figure 6-1 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels
Figure 6-2 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016
Figure 6-3 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations
Figure 6-4 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITION
Fresh Express, Dole and Private Label Control About 75% of the Market
Figure 6-5 Dollar Shares of U.S. Fresh Packaged Salads: By Top Marketers, 2017 (percent)
Table 6-3 Selected Marketers/Brands of Fresh Packaged Salads, 2017
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 6-4 Selected New Products
MARKETING TRENDS
Opportunities for Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 6-5 Fresh Salads: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
CONSUMER TRENDS
Bagged/Packaged Salads Eaten by 70% of Households
Table 6-6 Consumption Rates for Bagged/Packaged Salads and Fresh Produce, 2009-2017 (percent of households)
Consumers of Packaged Salad and Fresh Produce Share Many Characteristics with Some Distinctions
Table 6-7 Demographic Characteristics of Bagged/Packaged Salad and Fresh Produce Eaters, 2017 (Index)
ORGANIC CONSUMPTION
Table 6-8 Consumption Rates for Organic Vegetables, 2016-2017 (percent of households that eat fresh produce)
Organic Vegetables Eaten Most by Younger, Higher Income Households
Table 6-9 Demographic Characteristics of Organic Vegetable Eaters, 2017 (Index)
Table 6-10 Brands of Bagged/Packaged Salads Eaten Most Often by Households, 2009-2017 (percent of households that eats bagged/packaged salads)
CHAPTER 7: FROZEN DINNERS/ENTREES
SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Frozen Dinners/Entrees at $10 Billion in 2017
Market to Fall Below $10 Billion by 2022
Table 7-1 U.S. Frozen Dinners/Entrees Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 7-2 U.S. Frozen Dinners/Entrees Market Retail Volume Sales, 2012–2017 (in millions of pounds)
MARKET SEGMENTATION
Segment Sales
Figure 7-1 U.S. Frozen Dinners/Entrees Segment Retail Dollar Shares 2017 (percent)
Table 7-3 U.S. Frozen Dinners/Entrees Market Retail Dollar Sales: By Segment, 2015–2017 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Sluggish Economy Impacts Consumer Spending
Figure 7-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels
Figure 7-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016
Figure 7-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations
Figure 7-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITION
Nestlé and Conagra Control Over Half of Market
Table 7-4 Selected Marketers/Brands of Frozen Dinners/Entrees, 2017
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
MARKETING TRENDS
Table 7-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 7-7 Frozen Dinners/Entrees: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
THE CONSUMER
Product Usage Rates
Table 7-8 Consumption Rates for Frozen Main Courses and Complete Dinners, 2007-2017 (percent of households)
Table 7-9 Consumption Rates for Frozen Pizza, 2007-2017 (percent of households)
Consumption Trends
Table 7-10 Number of Frozen Complete Dinners Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen complete dinners)
Table 7-11 Number of Frozen Main Courses Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen main courses)
BRAND USAGE TRENDS
Stouffer's and Marie Callender's Biggest Gainers
Figure 7-6 Top Gainers of Leading Frozen Main Courses and Complete Dinner Brands Eaten Most Often in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen main courses and complete dinners)
Table 7-12 Brands of Frozen Main Courses and Complete Dinners Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households that eats frozen main courses and complete dinners)
CHAPTER 8: FROZEN PIZZA
SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Frozen Pizza at $5 Billion in 2017
Market to Exceed $5 Billion by 2022
Table 8-1 U.S. Frozen Pizza Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 8-2 U.S. Frozen Pizza Market Retail Volume Sales, 2012–2017 (in millions of pounds)
FACTORS TO MARKET GROWTH
Sluggish Economy Impacts Consumer Spending
Figure 8-1 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels
Figure 8-2 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016
Figure 8-3 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations
Figure 8-4 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITION
Nestlé, Schwan’s, General Mills, and Private Label Control Over 80% of Market
Figure 8-5 Dollar Shares of U.S. Frozen Pizza: By Top Marketers, 2017 (percent)
Table 8-3 Selected Marketers/Brands of Frozen Pizza, 2017
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 8-4 Selected New Products
MARKETING TRENDS
Table 8-5 Selected Marketing Initiatives
Opportunities for Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 8-6 Frozen Pizza: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
THE CONSUMER
Product Usage Rates
Table 8-7 Consumption Rates for Frozen Pizza, 2007-2017 (percent of households)
Table 8-8 Consumption Rates for Frozen Main Courses and Complete Dinners, 2007-2017 (percent of households)
CONSUMPTION TRENDS
Heaviest Frozen Pizza Eaters Eating More
Table 8-9 Number of Frozen Pizzas Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen pizza)
BRAND USAGE TRENDS
DiGiorno Biggest Gainer
Figure 8-6 Top Gainers/Decliners of Leading Frozen Pizza Brands Eaten Most Often in Last 30 Days, 2012-2017 (percent of U.S. households that eat frozen pizza)
Table 8-10 Brands of Frozen Pizza Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households that eats frozen pizza)
CHAPTER 9: ICE CREAM AND FROZEN NOVELTIES
SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Ice Cream and Frozen Novelties at Nearly $13 Billion in 2017
Market to Approach $14 Billion by 2022
Table 9-1 U.S. Ice Cream and Frozen Novelties Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 9-2 U.S. Ice Cream and Frozen Novelties Market Retail Volume Sales, 2012–2017 (combination of pints for ice cream/sherbet and 16 oz equivalents for frozen novelties)
MARKET SEGMENTATION
Category and Segment Sales
Figure 9-1 U.S. Ice Cream and Frozen Novelties Category & Segment Retail Dollar Shares 2017 (percent)
Table 9-3 U.S. Ice Cream and Frozen Novelties Market Retail Dollar Sales: By Category & Segment, 2015–2017 (in millions of dollars)
FACTORS TO MARKET GROWTH
Sluggish Economy Impacts Consumer Spending
Figure 9-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels
Figure 9-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016
Figure 9-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations
Figure 9-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITION
Unilever, Private Label, and Nestlé Control over 60% of Market
Figure 9-6 Dollar Shares of U.S. Ice Cream and Frozen Novelties: By Top Marketers, 2017 (percent)
Table 9-4 Selected Marketers/Brands of Ice Cream and Frozen Novelties, 2017
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 9-5 Selected New Products
MARKETING TRENDS
Table 9-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 9-7 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 9-8 Ice Cream & Frozen Novelties: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
In-Store Merchandising
Role of online and e-grocers
THE CONSUMER
Product Usage Rates
Table 9-9 Consumption Rates for Ice Cream, Frozen Novelties, and Packaged Frozen Yogurt, 2007-2017 (percent of households)
Usage by Product Type
Table 9-10 Types of Ice Cream/Sherbet Eaten Most Often, 2007-2017 (percent of U.S. households that eat ice cream/sherbet)
CONSUMPTION TRENDS
Most Ice Cream/Sherbet Eaters Consume 2-4 Quarts a Month
Table 9-11 Quarts of Ice Cream/Sherbet Eaten in Last 30 Days, 2009-2017 (percent of U.S. households that eat ice cream/sherbet)
BRAND USAGE TRENDS
Store Brands Big Gainers, Breyers & Edy’s Big Decliners
Figure 9-7 Top Gainers/Decliners of Leading Ice Cream/Sherbet Brands Eaten Most Often, 2007-2017 (percent of U.S. households that eat ice cream/sherbet)
Table 9-12 Brands of Ice Cream/Sherbet Eaten Most Often by Households, 2007-2017 (percent of households that eat ice cream/sherbet)
CHAPTER 10: MEAL & SNACK BARS
SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Meal & Snack Bars $7 Billion in 2017
Market to Exceed $8 Billion by 2022
Table 10-1 U.S. Meal & Snack Bars Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 10-2 U.S. Meal & Snack Bars Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
MARKET SEGMENTATION
Category Sales
Figure 10-1 U.S. Meal & Snack Bars Category Retail Dollar Shares: 2012, 2017 (percent)
Table 10-3 U.S. Meal & Snack Bars Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Sluggish Economy Impacts Consumer Spending
Figure 10-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels
Figure 10-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016
Figure 10-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations
Figure 10-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITION
General Mills and Kellogg Control Over 40% of the Market
Table 10-4 Selected Marketers/Brands of Meal & Snack Bars, 2017
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 10-5 Selected New Products
MARKETING TRENDS
Table 10-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 10-7 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 10-8 Meal & Snack Bars: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
CONSUMER TRENDS
Product Usage Rates
Table 10-9 Consumption Rates for Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars, 2007-2017 (percent of adults)
Usage by Product Type
Table 10-10 Types of Breakfast/Cereal/Granola Snacks & Bars Eaten Most Often, 2007-2017 (percent of adults that eat breakfast/cereal/granola snacks & bars)
Consumption Trends
Table 10-11 Servings of Breakfast/Cereal/Granola Snacks & Bars Eaten in Last 30 Days, 2007-2017 (percent of U.S. adults that eat breakfast/cereal/granola snacks & bars)
Brand Usage Trends
Figure 10-6 Top Gainers of Leading Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often, 2007-2017 (percent of U.S. adults that eat breakfast/cereal/granola & energy/diet snacks & bars)
Table 10-12 Brands of Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often by Adults, 2007-2017 (percent of adults that eat breakfast/cereal/granola & energy/diet snacks & bars)
CHAPTER 11: MEAT AND POULTRY
SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Meat and Poultry Nearly $95 Billion in 2017
Market to Exceed $100 Billion by 2022
Table 11-1 U.S. Meat and Poultry Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 11-2 U.S. Meat and Poultry Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
MARKET SEGMENTATION
Category and Segment Sales
Figure 11-1 U.S. Meat and Poultry Category/Segment Retail Dollar Shares 2017 (percent)
Table 11-3 U.S. Meat and Poultry Market Retail Dollar Sales: By Category/Segment, 2015–2017 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Sluggish Economy Impacts Consumer Spending
Figure 11-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels
Figure 11-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016
Figure 11-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations
Figure 11-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITION
Five Companies Control Majority of the Market
Other Players
Private Label
Table 11-4 Selected Marketers/Brands of Meat and Poultry, 2017
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 11-5 Selected New Products
MARKETING TRENDS
Table 11-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 11-7 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 11-8 Meat and Poultry: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
CONSUMER TRENDS
Product Usage Rates
Table 11-9 Consumption Rates for Selected Meat & Poultry 2007-2017 (percent of households)
More Households Eating Bacon
Table 11-10 Consumption Rates for Selected Meat & Poultry 2007-2017 (percent of households)
Cold Cut Usage
Table 11-11 Types, Kinds and Brands of Cold Cuts Eaten Most Often, 2007-2017 (percent of U.S. households that eats cold cuts)
CHAPTER 12: NATURAL AND SPECIALTY CHEESE
SCOPE
Difference Between Natural and Specialty Cheese
Products Outside Scope
METHODOLOGY
THE MARKET
Retail Sales of Natural and Specialty Cheese Nearly $18 Billion in 2017
Market to Exceed $20 Billion by 2022
Table 12-1 U.S. Natural and Specialty Cheese Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 12-2 U.S. Natural and Specialty Cheese Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
MARKET SEGMENTATION
Category Sales
Figure 12-1 U.S. Natural and Specialty Cheese Category Retail Dollar Shares 2017 (percent)
Table 12-3 U.S. Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Sluggish Economy Impacts Consumer Spending
Figure 12-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels
Figure 12-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016
Figure 12-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations
Figure 12-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITION
Private Label, Kraft, and Sargento Control 70% of the Market
Figure 12-6 Dollar Shares of U.S. Natural and Specialty Cheese: By Top Marketers, 2017 (percent)
Table 12-4 Selected Marketers/Brands of Natural and Specialty Cheese, 2017
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 12-5 Selected New Products
MARKETING TRENDS
Table 12-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 12-7 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 12-8 Natural and Specialty Cheese: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
In-Store Merchandising
Role of online and e-grocers
CONSUMER TRENDS
Product Usage Rates
Table 12-9 Consumption Rates for Natural and Specialty, and American/Processed Cheese 2007-2017 (percent of households)
Usage by Product Type
Table 12-10 Types of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
Usage by Product Form
Table 12-11 Forms of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
Usage by Kind of Product
Table 12-12 Kinds of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
CONSUMPTION TRENDS
High Consumption Households Increase
Table 12-13 Pounds of Natural and Specialty Cheese Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
BRAND USAGE TRENDS
Sargento Top Gainer Over Last Ten Years
Figure 12-7 Top Gainers/Decliners of Leading Natural and Specialty Cheese Brands Eaten Most Often in Last 7 Days, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
Consumers Eat Store Brands, Kraft, and Sargento Most Often
Table 12-14 Brands of Natural and Specialty Cheese Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats natural and specialty cheese)
CHAPTER 13: SALTY SNACKS
SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Salty Snacks at $24 Billion in 2017
Market to Exceed $29 Billion by 2022
Table 13-1 U.S. Salty Snacks Market Retail Dollar Sales, 2012–2022P (in millions of dollars andpercent change)
Key Opportunities for Future Growth
Volume Sales
Table 13-2 U.S. Salty Snacks Market Retail Volume Sales, 2012–2017 (in millions of pounds)
MARKET SEGMENTATION
Category Sales
Figure 13-1 U.S. Salty Snack Category Retail Dollar Shares 2017 (percent)
Table 13-3 U.S. Salty Snack Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollarsand percent change)
FACTORS TO MARKET GROWTH
Sluggish Economy Impacts Consumer Spending
Figure 13-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percentchange)
Unemployment Rate Declines to Below Pre-Recession Levels
Figure 13-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016
Figure 13-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations
Figure 13-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITION
PepsiCo Controls 60% of Market
Table 13-4 Selected Marketers/Brands of Salty Snacks, 2017
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 13-5 Selected New Products
MARKETING TRENDS
Table 13-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 13-7 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 13-8 Salty Snacks: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
THE CONSUMER
Product Usage Rates
Table 13-9 Consumption Rates for Selected Salty Snacks, 2007-2017 (percent of households)
Usage by Product Type
Table 13-10 Types of Potato Chips Eaten Most Often, 2007-2017 (percent of U.S. households thateat potato chips)
Consumption Trends
Table 13-11 Bags of Potato Chips Eaten in Last 30 Days, 2007-2017 (percent of U.S. households thateat potato chips)
Table 13-12 Bags of Corn/Tortilla/Pita Chip & Cheese Snacks Eaten in Last 30 Days, 2007-2017(percent of U.S. households that eat corn/tortilla chips/cheese snacks)
Brand Usage Trends
Figure 13-6 Top Gainers of Leading Selected Salty Snack Brands Eaten Most Often in Last 30 Days,2007-2017 (percent of U.S. households that eat selected salty snacks)
Table 13-13 Brands of Selected Salty Snacks Eaten Most Often by Households in the Last 30 Days,2007-2017 (percent of households that eat selected salty snacks)
CHAPTER 14: SOUP
SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Soup Nearly $7Billion in 2017
Market to Reach Over $7 Billion by 2022
Table 14-1 U.S. Soup Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percentchange)
Key Opportunities for Future Growth
Volume Sales
Table 14-2 U.S. Soup Market Retail Volume Sales, 2012–2017 (in pounds/16oz. equivalents and percent change )
MARKET SEGMENTATION
Category Sales
Figure 14-1 U.S. Soup Category Retail Dollar Shares 2017 (percent)
Table 14-3 U.S. Soup Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars andpercent change )
FACTORS TO MARKET GROWTH
Sluggish Economy Impacts Consumer Spending
Figure 14-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent
change)
Unemployment Rate Declines to Below Pre-Recession Levels
Figure 14-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016
Figure 14-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations
Figure 14-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITION
Campbell Soup Controls 60% of Wet Soups
Table 14-4 Selected Marketers/Brands of Soup, 2017
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 14-5 Selected New Products
MARKETING TRENDS
Table 14-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 14-7 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 14-8 Soup: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars andpercent)
Role of online and e-grocers
CONSUMER TRENDS
Product Usage Rates
Table 14-9 Consumption Rates for Canned/Packaged Soup, Broth & Stock, 2007-2017 (percent ofhouseholds)
Usage by Product Form
Table 14-10 Types of Canned/Packaged Soup, Broth & Stock Eaten Most Often, 2007-2017 (percentof households that eat canned/packaged soup, broth & stock)
Consumption Trends
Table 14-11 Cans of Canned/Packaged Soup, Broth & Stock Eaten in Last 7 Days, 2007-2017 (percentof U.S. households that eat canned/packaged soup, broth & stock)
Brand Usage Trends
Figure 14-6 Top Gainers/Decliners of Leading Canned/Packaged Soup, Broth & Stock Brands Eaten
Most Often, 2007-2017 (percent of U.S. households that eat canned/packaged soup, broth &stock)
Table 14-12 Brands of Canned/Packaged Soup, Broth & Stock Eaten Most Often by Households in
Last 7 Days, 2007-2017 (percent of households that eat canned/packagedsoup, broth & stock) .. 427
CHAPTER 15: YOGURT
SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Yogurt Nearly $9 Billion in 2017
Market to Reach Nearly $10 Billion by 2022
Table 15-1 U.S. Yogurt Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 15-2 U.S. Yogurt Market Retail Volume Sales, 2012–2017 (in millions of pints and percent change)
MARKET SEGMENTATION
Category Sales
Figure 15-1 U.S. Yogurt Category Retail Dollar Shares 2017 (percent)
Table 15-3 U.S. Yogurt Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and
percent change)
FACTORS TO MARKET GROWTH
Sluggish Economy Impacts Consumer Spending
Figure 15-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent
change)
Unemployment Rate Declines to Below Pre-Recession Levels
Figure 15-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016
Figure 15-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations
Figure 15-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITION
Danone, Chobani, and General Mills Control 75% of the Market
Figure 15-6 Dollar Shares of U.S. Yogurt: By Top Marketers, 2017 (percent)
Table 15-4 Selected Marketers/Brands of Yogurt, 2017
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 15-5 Selected New Products
MARKETING TRENDS
Opportunities for Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 15-6 Yogurt: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
CONSUMER TRENDS
Product Usage Rates
Table 15-7 Consumption Rates for Yogurt & Smoothies , 2007-2017 (percent of adults)
Usage by Product Form
Table 15-8 Forms of Yogurt & Smoothies Eaten/Drank Most Often, 2011-2017 (percent of U.S. adults that eat/drink yogurt & smoothies)
Usage by Product Type
Table 15-9 Types of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (percent of U.S. adultsthat eat/drink yogurt & smoothies)
Usage by Kind of Product
Table 15-10 Kinds of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (percent of U.S. adultsthat eat/drink yogurt & smoothies)
CONSUMPTION TRENDS
Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month
Table 15-11 Servings of Yogurt Eaten/Drank in Last 30 Days, 2007-2017 (percent of U.S. adults thateat/drink yogurt)
BRAND USAGE TRENDS
Dannon Maintains, Chobani Gains, Yoplait Declines
Figure 15-7 Performance of Leading Yogurt Brands Eaten Most Often in Last 30 Days, 2012-2017(percent of U.S. adults that eat yogurt)
Table 15-12 Brands of Yogurt Eaten/Drank Most Often by Adults in the Last 30 Days, 2007-2017(percent of adults that eats/drinks yogurt)

U.S. Beverage Market Outlook 2018 


CHAPTER 1: EXECUTIVE SUMMARY
SCOPE
Methodology
MARKET SIZE AND GROWTH
Table 1-1 U.S. Retail Sales of Select Beverage Categories, 2017 vs. 2022P (in millions of dollars)
KEY OPPORTUNITIES FOR FUTURE GROWTH
Clean Label
Illustration 1-1 Go Clean Label Logo
Environmental Concerns
Illustration 1-2 Rolling Meadow Grassfed Milk
Packaging
Illustration 1-3 Karma Wellness Water with KarmaCap
Health and Well-Being
Illustration 1-4 Bigelow Benefits Tea
New, Different, Exotic, and Scientific
Illustration 1-5 Vermont Village Raw Apple Cider Sipping Vinegars
Crossing Categories
Illustration 1-6 BiPro Orange +Caffeine
Online Shopping
Illustration 1-7 Beverage Direct “About Us” Web Page
Finding Winning Brands
Supporting a Cause
Illustration 1-8 Coca-Cola’s Campaign to Save the Polar Bear
FOODSERVICE ENVIRONMENT
Figure 1-1 U.S. Menu Penetration for Selected Beverage Types, 2017
CONSUMER TRENDS
Figure 1-2 Household Consumption Rates for Selected Beverages, 2017
CHAPTER 2: BOTTLED AND ENHANCED WATERS
THE CATEGORY
Bottle Water Retail Sales Approach $18 Billion in 2017
Category to Approach $24 Billion by 2022
Table 2-1 U.S. Bottled Water Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
COMPETITIVE ENVIRONMENT
A Mature Category with a Clean Label Product
Several Competitive Paths Available
Illustration 2-1 Flow Water’s Packaging Copy
Cause-Related
Illustration 2-2 Starbucks’ Ethos Water
Status Conscious
Illustration 2-3 Himalayan Natural Mineral Water
Leveraging Success
Illustration 2-4 Bai Product Line-Up
Product Developments
Table 2-2 Selected New Products
BOTTLED WATER IN FOODSERVICE
Figure 2-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Bottled Water, 2007-2017
Figure 2-2 Menu Penetration: Menus that Feature Bottled Water by Restaurant Type, 2017
Figure 2-3 Share of Total Incidence of Bottled Water by Menu Types, 2017
CONSUMER TRENDS
Table 2-3 Consumption Rates for Bottled Water, 2007-2017 (percent of households)
Table 2-4 Consumption Rates for Bottled Water by Flavor Type, 2007-2017 (percent of households)
Table 2-5 Brands of Bottled Waters Consumed Most Often by Households, 2007-2017 (percent of households that consume bottled water)
CHAPTER 3: CARBONATED BEVERAGES
THE CATEGORY
Retail Sales of Carbonated Beverages Near $39 Billion in 2017
Category to Drop to $36 Billion by 2022
Table 3-1 U.S. Carbonated Beverages Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
COMPETITIVE ENVIRONMENT
Impact of Sugar Taxes
Healthy Sodas
Illustration 3-1 Live Sparkling Drinking Vinegars
Craft Sodas
Illustration 3-2 Jones Fufu Berry Cane Sugar Soda
Market Leaders Experiment
Illustration 3-3 Coca-Cola Freestyle
Illustration 3-4 Pepsi Spire Machine
Product Development
Table 3-2 Selected New Products
Carbonated Beverages in Foodservice
Figure 3-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Carbonated Beverages, 2007-2017
Figure 3-2 Menu Penetration: Menus that Feature Carbonated Beverages by Restaurant Type, 2017
Figure 3-3 Share of Total Incidence of Carbonated Beverages by Menu Types, 2017
CONSUMER TRENDS
Table 3-3 Consumption Rates for Carbonated Beverages by Types, 2007-2017 (percent of households)
Table 3-4 Brands of Diet Colas Consumed Most Often by Households, 2007-2017 (percent of households that consume diet colas)
CHAPTER 4: ENERGY & SPORTS DRINKS
THE CATEGORY
Retail Sales of Energy & Sports Drinks at Almost $27 Billion in 2017
Sales to Approach $35 Billion by 2022
Table 4-1 U.S. Energy & Sports Drink Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
COMPETITIVE ENVIRONMENT
Product Line Extensions
Illustration 4-1 Muscle Milk Coffee House Protein Shake
The Caffeine Connection
Illustration 4-2 Wonder Fuel Coconut Oil and Coffee Energy Drink
Dairy-Based Energy Drinks
Illustration 4-3 Dean Foods’ TruMoo Chocolate Milk ‘Built With Chocolate Milk’ campaign featuring Soccer Star Kelley O’Hara
Natural Energy Sources
Illustration 4-4 Runa Energy Drink
Product Development
Table 4-2 Selected New Products
Energy Drinks in Foodservice
Figure 4-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Energy Drinks, 2007-2017
Figure 4-2 Menu Penetration: Menus that Feature Energy Drinks by Restaurant Type, 2017
Figure 4-3 Share of Total Incidence of Energy Drinks by Menu Types, 2017
CONSUMER TRENDS
Table 4-3 Consumption Rates for Energy/Sports Drinks, 2007-2017 (percent of households)
Table 4-4 Consumption Rates for Energy/Sports Drinks by Form, 2007-2017 (percent of households)
Table 4-5 Brands of Energy Drinks/Shots Consumed Most Often by Households, 2007-2017 (percent of households that consume Energy Drinks/Shots)
Table 4-6 Energy Drinks Consumed Per Household in Last 30 Days, 2007-2017 (percent of U.S. households that consume energy drinks)
Table 4-7 Thirst Quenchers/Sports Drinks Servings per Day Per Household, 2007-2017 (percent of U.S. households that consume thirst quenchers/sports drinks)
CHAPTER 5: JUICES
THE CATEGORY
Fruit and Vegetable Juice Sales Drop to $19.4 Billion in 2017
Category Sales Projected to Dip to $19 Billion by 2022
Table 5-1 U.S. Fruit and Vegetable Juice Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
COMPETITIVE ENVIRONMENT
Going Green
Illustration 5-1 V8 Healthy Greens Veggie Blends
Target Markets
Illustration 5-2 Ocean Spray Cranberry +health
Juice for Kids
Illustration 5-3 Tropicana Healthy Kids Orange Juice
Product Development
Table 5-2 Selected New Products
JUICE IN FOODSERVICE
Figure 5-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Juice, 2007-2017
Figure 5-2 Menu Penetration: Menus that Feature Juice by Restaurant Type, 2017
Figure 5-3 Menu Penetration: Menus that Feature Juice by Region, 2017
Figure 5-4 Share of Total Incidence of Juice by Menu Types, 2017
CONSUMER TRENDS
Table 5-3 Consumption Rates for Juice by Types, 2007-2017 (percent of households)
Table 5-4 Consumption Rates for Orange Juice by Types, 2007-2017 (percent of households)
Table 5-5 Brands of Frozen Orange Juice Consumed Most Often by Households, 2007-2017 (percent of households that consume frozen orange juice beverages)
Table 5-6 Glasses of Orange Juice (Canned/Bottled/Cartons) Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume orange juice in cans, bottles, or cartons)
Table 5-7 Glasses of Frozen Orange Juice Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume frozen orange juice)
Table 5-8 Glasses of Other Fruit Juices Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume other fruit juices)
Table 5-9 Glasses of Tomato/Vegetable Juices Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume tomato/vegetable juices)
CHAPTER 6: COFFEE & READY-TO-DRINK COFFEE
THE CATEGORY
Sales Exceed $14 Billion in 2017
Growth to $18 Billion Forecast by 2022
Table 6-1 U.S. Coffee Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
COMPETITIVE ENVIRONMENT
Cold Brewed Not Slowing Down
Illustration 6-1 Starbucks Nariño 70 Cold Brew Coffee Pitcher Packs
Bulletproof Coffee
Illustration 6-2 Bulletproof Coffee Ready-to-Drink Varieties
Nitro Coffee
Illustration 6-3 The Cold Brew Coffee Company Nitro Coffee
Coffee Crossovers
Illustration 6-4 So Good So You Cashew Coffee
Product Development
Table 6-2 Selected New Products
COFFEE IN FOODSERVICE
Figure 6-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Coffee, 2007-2017
Figure 6-2 Menu Penetration: Menus that Feature Coffee by Restaurant Type, 2017
Figure 6-3 Menu Penetration: Menus that Feature Coffee by Region, 2017
Figure 6-4 Share of Total Incidence of Coffee by Menu Types, 2017
CONSUMER TRENDS
Table 6-4 Consumption Rates for Coffee by Types, 2007-2017 (percent of households)
Table 6-5 Consumption Rates for Coffee: Ground Vs. Whole Bean, 2007-2017 (percent of households)
Table 6-6 Consumption Rates for Ground Coffee by Type, 2007-2017 (percent of households)
Table 6-7 Consumption Rates for Instant Coffee Mixes by Type, 2007-2017 (percent of households)
Table 6-8 Consumption Rates for Instant Flavored Coffee Mixes by Type, 2007-2017 (percent of households)
Table 6-9 Consumption Rates for Unsweetened Instant Coffees, Regular Vs. Decaffeinated, 2007-2017 (percent of households)
Table 6-10 Brands of Espresso Coffee Consumed Most Often by Households, 2007-2017 (percent of households that consume espresso coffee)
Table 6-11 Brands of Coffee Drinks Consumed Most Often by Households, 2007-2017 (percent of households that consume coffee drinks)
Table 6-12 Brands of Instant Coffee Consumed Most Often by Households, 2007-2017 (percent of households that consume instant coffee)
Table 6-13 Cups of Regular Ground Coffee Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume regular ground coffee)
Table 6-14 Cups of Decaffeinated Ground Coffee Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume decaffeinated ground coffee)
Table 6-15 Cups of Instant Coffee Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume instant coffee)
CHAPTER 7: TEA & READY-TO-DRINK TEA
THE CATEGORY
Retail Sales of Tea & Ready-to-Drink Tea Approach $8 Billion in 2017
Tea Category Sales to Approach $10 Billion by 2022
Table 7-1 U.S. Tea Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
COMPETITIVE ENVIRONMENT
Matcha Tea
Illustration 7-1 Unilever’s Pure Leaf Matcha Tea
Moringa Tea
Illustration 7-2 Terrasoul Superfoods Moringa Leaf Powder
Sencha Tea
Illustration 7-3 Eden Foods Organic Sencha Tea
Cold Pressed Tea
Illustration 7-4 Teas’ Tea Organic Ice-Steeped Cold Brew Tea
Crossover Teas
Illustration 7-5 Little Miracles Organic Tea/Fruit Juice Blends
Product Development
Table 7-2 Selected New Products
TEA IN FOODSERVICE
Figure 7-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Tea, 2007-2017
Figure 7-2 Menu Penetration: Menus that Feature Tea by Restaurant Type, 2017
Figure 7-3 Menu Penetration: Menus that Feature Tea by Region, 2017
Figure 7-4 Share of Total Incidence of Tea by Menu Types, 2017
CONSUMER TRENDS
Table 7-3 Consumption Rates for Tea by Type, 2007-2017 (percent of households)
Table 7-4 Consumption Rates for Ready-To-Drink Iced Tea by Types, 2007-2017 (percent of households)
Table 7-5 Brands of Ready-To-Drink Iced Tea Consumed Most Often by Households, 2007-2017 (percent of households that consume ready-to-drink iced tea beverages)
Table 7-6 Brands of Instant Iced Tea Consumed Most Often by Households, 2007-2017 (percent of households that consume instant iced tea beverages)
Table 7-7 Consumption Rates for Iced Teas by Sweetener Type, 2007-2017 (percent of households)
Table 7-8 Cups of Regular Tea Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume regular tea)
Table 7-9 Cups of Instant Iced Tea Mix Tea Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume instant iced tea mix)
CHAPTER 8: DAIRY & DAIRY ALTERNATIVE BEVERAGES
THE CATEGORY
Dairy & Dairy Alternative Beverages Sales Hovering Around $22 Billion
2022 Sales Levels Will Mirror 2012
Table 8-1 U.S. Dairy and Non-Dairy Beverages Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
COMPETITIVE ENVIRONMENT: DAIRY BEVERAGES
Organic, Grassfed, and Raw
Illustration 8-1 Organic Valley Grassmilk Varieties
Dairy Companies Seek Plant Based Alternative Providers
Illustration 8-2 Bolthouse Farms Plant Protein Milk
Mixing Milk and Vegetables
Illustration 8-3 Sneakz Organic Milkshake
Milk-Based Refrigerated Coffee Drinks
Illustration 8-4 Bolthouse Farms Mocha Cappuccino Coffee Beverage
Traditional Marketing Still Prevails
Illustration 8-5 fairlife SuperKids Reduced Fat Milk
Product Development
Table 8-2 Selected New Dairy Products
COMPETITIVE ENVIRONMENT: NON-DAIRY MILK ALTERNATIVE BEVERAGES
Potential for Dairy/Plant-Based Combination Beverages
Illustration 8-6 Dreaming Cow Creamery LUSH Yogurt Drink
Extending the Source List
Illustration 8-7 Suzie’s Quinoa Milk Beverages
The Sustainability Factor
Illustration 8-8 Ripple Foods Pea Milk
Plant Milk Everywhere
Illustration 8-9 Mama Chia’s Chia Protein Smoothies
Processing as a Marketing Point
Illustration 8-10 Elmhurst Milked Cashews
Product Development
Table 8-3 Selected New Non-Dairy Beverage Products
MILK IN FOODSERVICE
Figure 8-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Dairy Milk, 2007-2017
Figure 8-2 Menu Penetration: Menus that Feature Dairy Milk by Restaurant Type, 2017
Figure 8-3 Menu Penetration: Menus that Feature Dairy Milk by Region, 2017
Figure 8-4 Share of Total Incidence of Dairy Milk by Menu Types, 2017
Almond Milk
Figure 8-5 Menu Penetration: & of All U.S. Restaurant Menus that Feature Almond Milk, 2007-2017
Figure 8-6 Menu Penetration: Menus that Feature Almond Milk by Restaurant Type, 2017
Figure 8-7 Menu Penetration: Menus that Feature Almond Milk by Region, 2017
Figure 8-8 Share of Total Incidence of Almond Milk by Menu Types, 2017
Soy Milk
Figure 8-9 Menu Penetration: & of All U.S. Restaurant Menus that Feature Soy Milk, 2007-2017
Figure 8-10 Menu Penetration: Menus that Feature Soy Milk by Restaurant Type, 2017
Figure 8-11 Menu Penetration: Menus that Feature Soy Milk by Region, 2017
Figure 8-12 Share of Total Incidence of Soy Milk by Menu Types, 2017
Coconut Milk
Figure 8-13 Menu Penetration: & of All U.S. Restaurant Menus that Feature Coconut Milk, 2007-2017
Figure 8-14 Menu Penetration: Menus that Feature Coconut Milk by Restaurant Type, 2017
Figure 8-15 Menu Penetration: Menus that Feature Coconut Milk by Region, 2017
Figure 8-16 Share of Total Incidence of Coconut Milk by Menu Types, 2017
CONSUMER TRENDS
Table 8-4 Consumption Rates for Dairy Beverages by Type, 2007-2017 (percent of households)
Table 8-5 Consumption Rates for Non-Dairy Beverages by Type, 2007-2017 (percent of households)
Table 8-6 Brands of Non-Dairy Beverages Consumed Most Often by Households, 2007-2017 (percent of households that consume non-dairy beverages)

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