Frozen Food Market Reports
Packaged Facts estimates that frozen food sales will increase to $23 billion in 2019, despite challenges from the fresh food category. Frozen food faces the growing consumer preference for fresh foods as the market struggles to invest in product innovation that will bring customers back with new and unique flavors. Still considered affordable and convenient in comparison to other packaged food products, frozen food is the most popular shelf-stable food. Packaged Facts estimates that grocery store brands will increase their share of overall frozen food sales in spite of strong marketing and advertising initiatives rolled out by competitors. In this collection, Packaged Facts analyzes the most up-to-date sales and trend data available, and estimates the total size of the frozen food industry by considering each product in the market categories considered by our reports.