Baby Boomers Market Reports

Baby Boomers, defined by the Census Bureau as those born between 1943 and 1964, number 75 million in the U.S.   Long a top focus of marketers due to their population size and spending power, Boomers are often analyzed in terms of older Boomer and younger Boomer age cohorts, each spanning a decade. As Boomers represent an increasingly large share of the population, they, along with other older American consumers, are becoming responsible for an ever-greater proportion of consumer spending.  In this report collection we analyze the latest information on Boomer shopping preferences, media and advertising preferences, and more.

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Published: Jan 9, 2014 | Price: $2,640.00
Special offer: now 20% off original full report priceBoomer Wellness: Culinary Trend Mapping ReportThey’re 80 million strong and represent nearly half of the households with annual incomes over $75K. They’re the Baby Boomers, and what they like to eat and what influences their eating decisions...
Published: Oct 31, 2013 | Price: $3,080.00
Americans in 2020 The fabric of who we are as a nation—from our employment prospects to our family structures—is constantly fraying and being rewoven. We are a graying nation inhabited by Baby Boomers and seniors who are decidedly not just fading away. People are living longer even as birth rates...
Published: Apr 20, 2012 | Price: $3,000.00
In the New [ab]Normal of economic sluggishness, cosmeceutical marketers have an opportunity to shine across multiple generations, including Boomers, Gen X-ers, and increasingly, Gen Y-ers. As is the case in many consumer packaged goods categories, cosmeceutical sales suffered during the recession,...
Published: Apr 1, 2011 | Price: $3,080.00
This Packaged Facts report focuses on the market potential of the 26 million “Healthy Consumers” who are 50 years old and over and who are pursuing a wellness regime that includes healthy eating and regular exercise. Anchored by boomers who firmly believe that getting older means getting better,...
Published: Sep 1, 2010 | Price: $3,000.00
Fears about the recession dampening the nutritional supplement business have not been realized. Indeed, if anything, the market appears to have benefited from the economic uncertainty, since supplements stack up well against expensive prescription medications and possibly preventable medical...
Published: May 1, 2006 | Price: $399.00
MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: Baby Boomers in the U.S. Published: May 2006 Each...
Published: Nov 1, 2002 | Price: $299.00
MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Baby Boomers Market: From the Beatles to...
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