Digital Pet Care Sales Reach $27 Billion

Press Release
Sep 22, 2020

Rockville (MD), September 22, 2020 — Well before COVID-19, digital pet care was burgeoning. In the newly published study Digital Pet Care Products and Services: E-commerce and E-connectivity, market research firm Packaged Facts reports that e-commerce made enormous strides between 2015 and 2019 and will grow to 35% of pet product sales by 2024. This projected growth would make the internet the top pet market channel in the years ahead.

During the past few years, sales of internet-connected and Bluetooth-enabled pet products have proliferated while outpacing the overall market growth average. Venture-capitalist-backed, app-based pet care sitting and walking services such as Rover and Wag! have broadsided the traditional non-medical pet services paradigm. Meanwhile, veterinary telemedicine services have begun to move into the mainstream.

Altogether, for 2020, Packaged Facts expects sales of digital pet care products and services to top $27 billion, with the e-commerce sale of pet products accounting for the lion’s share, but with all sectors poised to outpace the overall pet market’s forecasted 2019-2024 compound annual growth rate of 5.4%. That said, sales of app-based pet care services will likely continue to remain soft through 2021, due to the ongoing stay-at-home and social distancing measures and travel slump that have negatively impacted home-based pet care services across the board.

About the Report

Please contact Packaged Facts’ Communications Manager Daniel Granderson at to request the report executive summary.

Digital Pet Care Products and Services: E-commerce and E-connectivity is now on sale. Purchase the report by visiting:

This first-edition Packaged Facts report examines the market for digital pet care including products and services that rely on the internet and/or Bluetooth technology and computers and/or smartphones, encompassing e-commerce (pet food and non-food pet supplies purchased online via computer or smartphone), veterinary telemedicine health services, app-based non-medical pet services (primarily pet sitting/walking and boarding) à la Rover and Wag!, and digitally connected products including pet trackers/monitors, automatic feeders/waterers, and litter boxes.

About Packaged Facts

Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through

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