More Pet Owners are Buying Online and the Trend is Spurring Market Growth

Press Release
Nov 20, 2019

Rockville (MD), November 20, 2019 — For the past few years, the Internet has been disproportionately responsible for helping to keep U.S. pet industry on a healthy growth track. Packaged Facts in the recent report U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition estimates online sales (defined as any sales that originate online) of pet products at $11.4 billion in 2019, or 21% of the market, ramping up from $9.5 billion in 2018 and $3.2 billion in 2015. Packaged Facts projects the Internet share of the pet products market will reach 26% in 2023.

“E-commerce success with pet products, primarily from Chewy and Amazon, has permanently made the pet products market omnichannel. This transformation has been sealed by current online strategies of brick-and-mortar based retailers such as PetSmart and Walmart and of specialty brands and products,” says Packaged Facts Research Director David Sprinkle.

Packaged Facts estimates that among pet-owning households buying pet products online, average annual spending over the Internet on these products will be approximately $744 in 2019—nearly equating to the $771 in average annual spending on pet products among U.S. pet-owning households overall.

Beyond the convenience and appeal of the Internet’s “endless aisle,” more pet owners are choosing to purchase products online because they believe the Internet can be used to save money, especially with price comparisons. Almost half (49%) of Internet shoppers for pet products strongly agree that they are looking out for lower prices, special offers, and sales, compared with 44% of pet superstore shoppers. Further, online shopping is also a way to spend money, even if ensuring good value in the process: 36% of Internet shoppers for pet products strongly agree that they are spending more on pet products than they used to, compared with 30% of pet superstore shoppers.

Not only are Internet shoppers spending more on pet products, but a high percentage strongly agree that they are buying pet products online more than they used to—43% among those buying through pet specialty websites such as, and 41% among those buying pet products through general websites such as

“The data strongly indicates that the rising Internet share of the pet products market is not due for a leveling off in the near future,” says Sprinkle.

About the Report

U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition (published 11/2019, 100 pages) is available for $1,750 from Packaged Facts. The report is a focused spinoff of Packaged Facts’ extensive report Amazon Strategies and the Amazon Shopper, 2nd Edition.

The report focuses on consumer pet products purchasing trends over time to assess purchase channel (i.e. online, in-store and multi-channel) shifts and preferences according to major retailer and retailer channel. As part of this focus, this report analyses retailer loyalty over time and share of spend by purchase channel. Analysis is devoted to the role Amazon plays in shaping these trends, with attention paid to Amazon cross-usage among major pet players over time, it’s influence on online, in-store and multi-channel purchasing preferences and pet spending allocation by purchase channel.

Media members please contact our Communications Manager Daniel Granderson at for a copy of the report summary. Businesses and individuals interested in purchasing the report can contact Research Specialist Frank Gaines at or visit

About Packaged Facts

Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through

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