Rockville (MD), March 15, 2018 — More than $6 billion worth of pet products were sold online in 2017, and that figure is expected to easily double by 2022, according to market research firm Packaged Facts in the recently published report U.S. Pet Market Outlook, 2018-2019. The growing influence of e-commerce in general and of e-tailer Amazon specifically has caused pet industry innovation to reach an all-time high and the market is being reshaped to its core.
“E-commerce is challenging pet industry norms. This has created both dynamism and opportunity, but also has resulted in such dizzying market reconfiguring that it’s hard to keep up let alone lead the pack,” says David Sprinkle, research director for Packaged Facts and a renowned guest lecturer on consumer packaged goods.
Mr. Sprinkle will be a featured speaker at this year’s first pet products trade show, Global Pet Expo 2018, on March 21 at the Orange County Convention Center in Orlando, FL. His presentation, “Channel Trends and the Online Onslaught”, features insights and opportunities based on research from Packaged Facts’ U.S. Pet Market Outlook, 2018-2019.
The data-rich discussion will cover trends in pet owner shopping and spending across brick-and-mortar channels and through websites/mobile apps, with a focus on dog and cat products. In addition, the presentation will compare online/mobile shopper patterns to those for pet specialty and mass-market retailers, and also address the changing role of the veterinarian channel in pet product shopping and promotion.
About the U.S. Pet Market Outlook, 2018-2019
Combining Packaged Facts’ extensive monitoring of the pet market with a proprietary Pet Owner Survey conducted in January and February 2018, U.S. Pet Market Outlook, 2018-2019 is the go-to source for a complete understanding of the U.S. pet industry. The report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, and non-medical pet services (grooming, boarding, training, etc.).
U.S. Pet Market Outlook, 2018-2019 forecasts market size and growth for each category (2018-2022); examines new product activity; surveys retail channel trends including cross-channel shopping vs. shopper loyalty; and analyzes trends and shifts in the needs of today’s pet parents. The report tabulates pet product sales channel by channel and projects channel shares through 2022. Supplementing Packaged Facts’ exclusive Pet Owner Survey is an extensive analysis of Simmons’ National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually. The report contains dozens of numerical tables and charts, as well as numerous photographs of new products, advertising, screen shots, and other images across key channels.
View additional information about U.S. Pet Market Outlook, 2018-2019, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website: https://www.packagedfacts.com/pet-products-services-c124/.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.
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