Online Sales Bolster Retail Market for Pet Fish, Bird, Reptile, and Small Animal Products

Press Release
Feb 22, 2018
Packaged Facts analyzes retail product and food trends for popular pets beyond dogs and cats

Rockville (MD), February 22, 2018 — The appeal of pet ownership remains hotwired into the American psyche, and has morphed in the last decade into numerous trends such as pet parenting and pet humanization. No matter where American pet owners live and whatever their age or ethnicity, they stand united in believing that their pets make a positive contribution to their lives. This dedication to pet parenting holds true even among consumers who own pets other than dogs and cats. The result has been a retail pet industry for non-dog and cat products and foods that is worth $2.3 billion, according to market research firm Packaged Facts in the new report Fish, Small Animal, Reptile, and Bird Products: U.S. Pet Market Trends and Opportunities.

As its title implies, the report covers pet products and foods for fish (including freshwater and saltwater species); small animal pets (hamsters, rabbits, guinea pigs, etc.); reptiles (turtles, snakes, geckos, chameleons, etc.); and companion birds (budgies, canaries, and parrots, etc.).

Sales of fish and aquarium products capture the largest share of the market at 45%. However, in recent years other categories have been doing more to maintain growth. The fastest growing category is small animal pet products, which saw growth of more than 3% in 2017.

Packaged Facts’ forecast for the market remains moderate over the next several years, but still better than the negligible industry growth between 2016 and 2017. One of the biggest factors spurring the improved growth anticipated for the 2018-2021 forecast period is the rising impact of ecommerce on this pet product segment.

Online purchases are already common among dog and cat owners thanks to popular e-tailers such as and, as well as beefed up online efforts by specialty pet retailers such as PetSmart and Petco. Yet for years this trend hadn’t been as ubiquitous among pet parents of other types of animals. That is changing.

Though major pet store chains and mass merchandisers remain the most popular channels for purchasing in the segment, Packaged Facts’ research found that in recent years a larger percentage of fish owners purchased items online compared to those who bought products at independent pet specialty stores. Just as telling, internet sales have now come to be the fourth largest source of sales for small animal products, supplanting various brick and mortar channels such as grocery stores, dollar stores, and veterinarians. Likewise, online purchasing is the third most popular destination for bird products, with 40% of bird owners having purchased something for their pet online in the past year.

About the Report

Fish, Small Animal, Reptile, and Bird Products: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of the sale of products and foods designed for fish, small animal pets, reptiles, and companion birds through all channels in the U.S. market, focusing on the key segments driving the market and highlighting sales trends. The report covers sales of product segments and top marketers within each of the pet categories. The information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

View additional information about Fish, Small Animal, Reptile, and Bird Products: U.S. Pet Market Trends and Opportunities, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website:

About Packaged Facts

Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through

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