This is a Golden Age of Beverage Innovation in America, says Packaged Facts

Press Release
Jun 7, 2017
Latest Culinary Trend Tracking Report (CuTTS) analyzes innovative trends in coffee, tea dairy alternatives, energy drinks, bottled water, juices, soda, and more

Rockville (MD), June 7, 2017 — Extended-release energy drinks that last longer. Meal replacement drinks customized to each individual’s needs. Water bottled from trees. And milk from a new kind of cow that is easier to digest. These are just a few of the innovations that everyone will be talking about in the next few years. They are also among the key trends highlighted in Packaged Facts’ newest report: Ready-to-Drink Beverage Trend Forecast 2017: Culinary Trend Tracking Series.

According to the report, we are living in what can only be described as a Golden Age of Beverage Innovation, thanks to:

  • a desire for more healthful products with cleaner labels
  • the emergence of new ingredients, production processes and technologies
  • the coming of age of Millennials as the dominant consumer demographic, a group that is adventurous when it comes to trying new things

After decades of being a rather staid business dominated by only a few major, national brands that were slow to innovate, this confluence of modern trends has unplugged the innovation pipeline for the beverage industry.

“Ideas are flowing like perhaps they haven’t in decades, if not a century. Indeed, until recently the beverage industry had remained untouched by radical transformation. That is not the case any longer,” says David Sprinkle, research director, Packaged Facts.

The report includes nine chapters, each covering the innovations and staging of trends in a different beverage category:

  • Coffee
  • Dairy & Dairy Alternatives
  • Energy & Sports Drinks
  • Enhanced Bottled Water
  • Juices
  • Meal Replacement Beverages
  • Soda
  • Specialty Health Beverages
  • Tea

As Ready-to-Drink Beverages: Culinary Trend Tracking Series reveals, even those beverage categories that have struggled in recent years—soda, for instance, or juice—are newly invigorated with innovation.

“Innovation is touching every aspect of the beverage industry today, and there is a lot more on the horizon,” says Sprinkle.

About The Report

View more information about Ready-to-Drink Beverages: Culinary Trend Tracking Series, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website:

Culinary Trend Tracking Series (CuTTS) is the essential source for tracking culinary trends and opportunities in the restaurant, foodservice, retail prepared foods, and packaged food and beverage sectors. This report series supports the menu and food manufacturing innovation of executives, strategists, chefs, and food research professionals in R&D/product development, market and consumer insights, brand management, and trade and consumer marketing.

The Culinary Trend Tracking Series helps customers:

  • Identify future opportunities in menu offerings and packaged foods & beverages
  • Leverage the long-term drivers that are truly propelling food industry trends
  • Track trends in fine dining restaurant, foodservice, retail prepared foods, and packaged foods
  • Match emerging trends to your organization’s ongoing menu and product development

More Packaged Facts reports on foods and beverages are available for purchase at:

Be sure to also visit Packaged Facts' Dairy & Dairy Alternatives page, our all-in-one resource covering the dairy market.

About Packaged Facts

Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through

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