Bloomberg, Packaged Facts: Horse Market Stays in the Race, Despite Decade Long Decline

Press Release
Mar 30, 2017
Owning a pony just isn't as popular as it once was, but the horse industry isn't lame yet.

A new report from market researcher Packaged Facts, U.S. Equine Market, 3rd Edition, predicts that the equine market will finish the year strong after a decade of steady declines.

“The equine market is markedly different from the rest of the pet market, and therefore should not be expected to follow the same trends. Still, the bond between human and horse is strong, and that bond gives industry marketers reasons for optimism despite the drop in pet ownership,” David Sprinkle, the research director at Packaged Facts, said.

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