7 Innovative Petcare Products With Human Grade Designs

Press Release
Mar 1, 2017
The line between products for humans and products for dogs & cats are blurring much to the delight of pet owners nationwide

Rockville (MD), March 1, 2017 — American pet owners are spending more than ever on petcare products and services, to the tune of $80 billion in 2016, and when it comes to caring for pets, time is money. No surprise then that U.S. pet owners are willing to spend big on products that promise to save them time, according to market research publisher Packaged Facts in the report Durable Dog and Cat Petcare Products in the U.S.

Products designed to make petcare more efficient are all the rage, the ultimate being those able to lift the petcare burden altogether. From self-cleaning litter boxes to automated feeders and waterers to smart collars with Bluetooth monitoring capabilities, today’s petcare products are increasingly expected to also provide a service. In proprietary surveys of U.S. pet owners conducted by Packaged Facts, “product will save time/make my life easier” is a top purchase motivator for automated products including litter boxes, feeders, waterers, toys, training devices, pet doors, and many other categories.

At least much as the needs of the pet, the needs of pet owners are shaping petcare marketing and R&D. The same can be said for pet owners’ desires. Pretty much across the board of durable petcare categories—and especially for those intersecting with fashion or home décor—pet owners confess to factoring in purchase motivators including “prestige/fashion appeal” and “appearance/style.” In other words, in today’s market, the emotional needs and aspirations of pet owners are at least as important as that other ubiquitous purchase motivator,” my pet will love it.” As with everything else, when it comes to the pet products they buy, Americans want it all—high quality and good price, form and function, and goods that please pet and person.

Homing in on product innovation and consumer preferences, Durable Dog and Cat Petcare Products in the U.S. examines all of these trends, breaking out this $3.7 billion market into seven categories:

  • Toys, including cat scratchers and play furniture, where products are adopting human forms, interactive/training toys, self-entertaining toys, revamped plushes, natural/eco-friendly options, and high-tech features.

  • Beds, where durability, ease of cleaning, and comfort combine with trends including innovative designs (think raised edges and tenting), temperature control, portability/travel, fashion/humanization, and natural/eco-friendly.

  • Carriers, crates, and housing, a category in which travel friendliness cannot be overestimated, along with fashion and style, with many pet owners seeking out items that serve as a fashion accessory and/or complete their home décor.

  • Collars, harnesses, leashes (including training products), where pet owners’ interest in product quality and safety are driving the proliferation of items designed to protect pets and their people from injury while making walking ever more convenient and stylish.

  • Bowls, feeders, waterers (manual and automatic) including food storage, where new products are alleviating neck strain, improving digestion, and maximizing comfort and convenience while adding a stylish look to pet owners’ homes.

  • Apparel/fashion accessories, a category previously seasonal in nature is now offering year-round options including a lot more functional gear.

  • Litter boxes and accessories including scoops, mats, waste disposal systems, and litter additives, where performance and convenience are the watchwords and automation and more attractive designs are coming on strong.

About the Report

Durable Dog and Cat Petcare Products in the U.S.—a first edition report covers pet Toys; Beds; Carriers, Crates, & Housing; Collars, Leashes, & Harnesses; Bowls, Feeders, & Waterers; Apparel & Fashion Accessories; and Litter Boxes & Accessories. In the report, Packaged Facts quantifies the market as a whole as well as category by category, calculating historical compound annual growth rates for 2011 vs. 2016 and projected growth rates for 2016 vs. 2021. Through custom surveying in Packaged Facts’ own National Pet Owner Surveys, it cuts to the core of consumer preferences in each category by compiling responses to questions.

View additional information about Durable Dog and Cat Petcare Products in the U.S., including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website: https://www.packagedfacts.com/Durable-Dog-Cat-10522406/.

About Packaged Facts

Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.

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Please link any media references to our reports or data to www.packagedfacts.com.

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