Doggy Geniuses: Trend Has Pet Parents Investing in Canine Cognition Say New York Times, Packaged Facts

Press Release
Jan 9, 2017
Suddenly how smart your dog is seems to matter — an aspiration that has also not gone unnoticed by the commercial pet industry. Walk into any pet supply chain, such as the aptly named PetSmart, and take in the toys, gadgets and foods advertised as optimizing a dog’s intelligence. Or just do an online search for “brain games to play with your dog.”

And much like human parents who bought Baby Einstein CDs, hoping to enhance the intelligence of offspring even in utero, many pet owners succumb to gadgets advertised as enhancing their dog’s brain function.

“What parent doesn’t want their child to have the best cognitive stimuli you can give?” said David Lummis, senior pet market analyst with Packaged Facts, a market research firm. “Guilt is a big part of it.”…

Continue reading the main story from The New York Times at https://www.nytimes.com/2017/01/07/well/family/dogs-intelligence.html?smid=tw-share.

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