Female, Senior Videogamers Boost Market Sales

Press Release
Jan 15, 2009

For Immediate Release
Jenn Tekin
(240) 747-3015

Female, Senior Videogamers Boost Market Sales

New York, January 15, 2009 – No longer mere child’s play, America’s videogame market has witnessed an influx of new gamers who do not fit the stereotype of being slacker young males. In reality, approximately 114 million American adults, or 52% of the adult population, play videogames and the prototypical gamer is now as likely to be a woman as a man, notes market research publisher Packaged Facts in the all-new report, The Adult Videogamer Market in the U.S.: Tapping into the New Diversity of Video-Game Players.

Videogamers are exceptionally active consumers, and aren’t shy about spending portions of their collective $4 trillion income.

At the forefront of the gaming revolution is industry juggernaut Nintendo. The introduction of Nintendo’s consumer-friendly Wii and DS systems brought a torrent of gaming options developed for the mass consumer and those who would not typically regard themselves as gamers into a marketplace once dominated by hardcore gamers. Beyond being designated as recreational activity, video games are increasingly employed for practical purposes, particularly for the geriatric generation. The total gamer population includes 25 million adults in the 55 and older age bracket, 13 million retirees, and 28 million grandparents.

“New, innovative games are changing the landscape. For example, among the senior population, video games are being used to boost brain power and encourage physical activity. And video games are utilized in hospitals to help patients with rehabilitation and physical therapy,” says Tatjana Meerman, Publisher of Packaged Facts.

The Adult Videogamer Market in the U.S.: Tapping into the New Diversity of Video-Game Players challenges numerous stereotypes of videogamers by examining three gamer segments of increasing importance to the industry: women, mature videogamers and family gamers. The report contains an overview of the videogamer market, which is divided into “Avid,” “Moderate” and “Occasional” segments. It also includes chapters on trends and opportunities in the market, a detailed analysis of key segments, and an assessment of the size and growth of the market. For further information visit: http://www.packagedfacts.com/Adult-Videogamer-2042474/.

About Packaged Facts – Packaged Facts, a division of Market Research Group, publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, demographics, pet, and financial products. Packaged Facts also offers a full range of custom research services. For more information contact Jenn Tekin at (240) 747-3015 or jtekin@marketresearch.com.


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