MarketLooks: The Women's Athletic Apparel Market

Published Jan 1, 2001 |
25 Pages |
Pub ID: ML0956
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MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Market for Women‘s Athletic Apparel
Published: January 2001
Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.
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Abstract from full report:
Fitness-oriented boomers and Title IX generation athletes team up to give women's athletic apparel, a market estimated at $23 billion in 2000, strong growth potential within an otherwise flat sporting goods arena. However, marketing to the female athletic apparel consumer is still relatively new. This fully up-to-date report from Packaged Facts provides in-depth analysis of clothing; footwear product categories; recent market trends; leading and emerging retailers, including specialty and e-tail marketers; and consumer data. Competitive profiles of major and niche players are included.
- Overview
- The Products
- Market Size and Growth
- The Market in Perspective
- Projected Market Growth
- Marketer Overview
- Marketing and New Product Trends
- Retail Dynamics
- The Consumer
- Nike, Inc.
- Sara Lee Corp.