Vegan, Vegetarian, and Flexitarian Consumers

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Published Sep 30, 2020 | 104 Pages | Pub ID: LA16368715
Vegan, Vegetarian, and Flexitarian Consumers

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More consumers than ever before want to eat more plant-based foods because:
  • they think products that come from plants are healthier
  • ongoing publication of news stories about animal abuse and poor conditions at industrial farms is causing people to think more about where their food comes from and what impact it has on the world
  • concerns about climate change are leading consumers to question whether meat is part of a sustainable diet
While some consumers completely cut meat, dairy, or eggs from their lifestyle by adopting a vegan or vegetarian eating philosophy, many others are not willing to be so strict. Instead, a large and growing group of consumers identify as flexitarian, meaning they are reducing but not eliminating meat or other animal product consumption in favor of plant-based foods.

As more consumers are turning to plant-forward and plant-centric meals, the food market is changing rapidly to accommodate these tastes.

With a focus on “what’s next” and current consumer trends, Vegan, Vegetarian, and Flexitarian Consumers is packed with insights about consumer trends, behavior, and motivations to help food and beverage producers, retailers, packaging companies, foodservice providers, employers, and investors gauge consumer perspectives and find areas for growth in a competitive food and beverage market.

Vegan, Vegetarian, and Flexitarian Consumers delivers actionable predictions and recommendations designed to guide food and beverage producers, retailers, and investors in making business decisions by providing data and insights about what diets consumers follow and what they expect from food and grocery shopping.


Vegan, Vegetarian, and Flexitarian Consumers is the go-to source for a complete understanding of the U.S. vegan, vegetarian, and flexitarian consumer. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Vegan, Vegetarian, and Flexitarian Consumers examines product marketing; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.

Report Methodology

The information contained in Vegan, Vegetarian, and Flexitarian Consumers was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of vegan, vegetarian, and flexitarian consumers and their relevant food and beverage preferences.

Supplementing Packaged Facts’ exclusive survey is analysis of the 2020 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, and perception of health benefits in foods.

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