MarketLooks: All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and Travel Markets
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Title: All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and Travel Markets
Published: February 2007
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The following is the abstract from the full report:
Convenience is an increasingly important selling chip for pet products, appealing especially to busy single-person and dual-worker households with stay-at-home pets, as well as aging baby boomers looking to make empty-nest pet-rearing easier. At the same time, products specifically designed to make pets more portable and comfortable while away from home are charting healthy annual sales gains, and as the pets-as-family trend continues to gain momentum, these products will get even longer legs. Over two-thirds of pet owners travel with their pet, and dog and cat owners stand out for putting in personal travel miles on the road, being 33% more likely than non pet owners to clock 400-499 miles per week. As a result, today’s pet owners are on high alert for travel products promising safety, comfort, and of course, convenience. Hotels, airlines, and pet travel services are also doing their part, making it more practical, as well as more fun, for people to travel with their pets.
All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and Travel Markets, an all-new Packaged Facts report, surveys innovative pet convenience and travel products of all kinds, examining both the products themselves and what’s driving their popularity, providing case histories illustrating key trends in product development and marketing. It also charts travel trends among U.S. pet owners, using exclusively cross-tabulated Simmons Market Research Bureau consumer survey data. The report is organized into three chapters: 1) Pet Food, with a particular focus on new packaging types and technologies (single-serve, pouch, resealable, easy-open, easy-carry, etc.); 2) At-Home Assistance Products, such as self-cleaning litter boxes, automatic feeders, easy-entry ramps, automatic pet doors, and other non-food products and package types with special ergonomic and/or innovative convenience features (e.g., grooming brushes designed for easy hair removal, dog collars with built-in leads, stand-on-the-cap shampoo bottles); and 3) On-the-Go Products, including portable kennels, vehicle and airplane safety devices, backpacks, strollers, portable feeding systems, waste disposal systems, quick-cleansing products like wipes, and calming supplements.
Packaged Facts’ Pet Products and Services Collection
Packaged Facts is the leading source of market intelligence for pet products and services. No other market research publisher offers the breadth and depth of coverage in this lucrative, fast-growing industry. Other titles include Pet Food in the U.S.: Riding the Premium Wave, Pet Insurance in North America, Pet Care Services in the U.S., Pet Supplements and Nutraceuticals, Market Trends: Natural, Organic and Eco-Friendly Pet Products, and Brand Building in the Pet Market.
The information in this report was obtained from both primary and secondary research. Primary research entailed attendance at industry trade shows; informal interviews with members of the trade; and an on-site examination of the retail milieu, including mass-market outlets, pet specialty shops, and veterinary clinics. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant trade, business, and government sources; company reports including annual reports, 10Ks, and other financial releases from public companies; company profiles in trade and consumer publications; and other reports by Packaged Facts, which has been reporting on pet-related markets for nearly two decades.
Our market size estimates are based on Information Resources, Inc. (IRI) data for tracked mass-market retailers (supermarkets, drugstores, and mass merchandisers other than Wal-Mart), independent pet store sales-tracking surveys, reported revenues of marketers and retailers, and figures appearing in the trade press. Information on new product introductions is derived from reports in the trade press and online, as well as detailed data from Productscan Online, a service of Datamonitor, Ltd. Our analysis of consumer demographics derives primarily from the Simmons Market Research Bureau (New York, New York) spring 2006 consumer survey, which is based on approximately 30,000 respondents
What You’ll Get in this Report
All Things Convenient: Packaging, Portability and Consumer Trends in the Pet Food, Supplies and Travel Marketsoffers unique perspective on this burgeoning market. No other market research report provides the analysis and trends coverage that this report offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.