Snack Foods in the U.S., 4th Edition

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Published Jun 1, 2011 | 257 Pages | Pub ID: LA2849103

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U.S. retail sales of packaged snacks rose to nearly $64 billion in 2010, and Packaged Facts projects sales to approach $77 billion by 2015, a total market increase of over 20%. Despite the lingering effects of global recession, American consumers are snacking more than ever, thanks to less frequent restaurant dining, frenzied lifestyles that encourage on-the-go eating, and a growing tendency to replace meals with several smaller snacks. Additionally, marketers have responded to concerns about the growing impact of obesity on the health of the nation, and have made great strides in developing healthier snack foods that still taste good. While value is still one of the primary drivers of snack purchases, the economy has recovered to an extent that consumers are once again making health, convenience, and even indulgence top priorities as well.

This fully updated Packaged Facts report examines the market for packaged sweet and salty snacks within the context of broader food industry trends in new product development and marketing. To accommodate the complexities of the U.S. market within shifting socioeconomic contexts, the report investigates not only the sales data, new product introductions and market positioning strategies, but also the lifestyle patterns that contribute to the rise and fall of snacking trends. This completely revised edition provides an omnibus approach to the market, examining snacks via two broad classifications, sweet and salty/savory, while providing greater detail for dozens of categories and segments in which market activity dictates closer inspection.

A new feature of this study is data from Packaged Facts’ new Food Shopper Insights Survey, conducted in March 2011. Gauging the shopping patterns and attitudes of adults who have shopped for groceries within 24 hours of being surveyed, these data paint a detailed picture of U.S. snack trends by broader consumer health goals and nutrition concerns, ingredient concerns such as low-sugar and gluten-free, purchase motivators such as “family favorite” and “product looked appetizing,” snack occasions and timing (e.g., “between meals,” weekday vs, weekend, at home vs away from home), brand loyalty by product type, store-brand appeal, and coupon usage. Additional data sources include multi-year Experian Simmons Market Research Bureau data, which provides a detailed look at category-level and brand penetration levels; InfoScan Review data, which quantifies marketer and brand shares across numerous product categories; and new product tracking data from Product Launch Analytics, a Datamonitor service. In addition, category-specific marketer and brand focus discussions help to define the relationship between consumer attitudes and product development.


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        •   U.S. Retail Sales of Snack Foods, 2006-2010 (in billions of dollars)
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        •   Share of SymphonyIRI-Tracked Sales of Sweet Snacks by Product Category, 2009 vs. 2010 (percent)
        •   Share of SymphonyIRI-Tracked Sales of Salty/Savory Snacks by Product Category, 2009 vs. 2010 (percent)

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        •   SymphonyIRI-Tracked Retail Sales of Snack Foods by Dollar and Volume Growth, 2009-2010 (in millions of dollars and pounds)

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        •   Selected Snack Food Segments by Dollar Growth/Loss in SymphonyIRI-Tracked Dollar Sales, 2009-2010 (in millions of dollars)
        •   SymphonyIRI-Tracked Retail Sales of Snack Foods by Segment, Classification and Category, 2009-2010 (in millions of dollars)
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        •   Consumer Attitudes: "Price Not Main Factor in Purchases" and "Spending More on Consumer Products," February 2011 (percent)
        •   Responses to Statements Related to Grocery Spending, February 2011 (percent)

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        •   Consumer Price Index for Food at Home and Selected Snack Categories: 2001-2010
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        •   Consumer Opinion on Natural and Organic Products, February 2011 (percent)
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        •   Projected U.S. Retail Sales of Snack Foods, 2010-2015 (in billions of dollars)
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      •   SymphonyIRI-Tracked Retail Sales of Private-Label Snack Foods by Classification, Category and Segment, 2009-2010 (in millions of dollars)
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        •   Share of Sweet Classification Sales by Category, 2009 vs. 2010 (percent)
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        •   Top Marketers and Brands of Chocolate Candy Box/Bag/Bar > 3.5 oz. by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
        •   Top Marketers and Brands of Chocolate Candy Box/Bag/Bar < 3.5 oz. by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
        •   Top Marketers and Brands of Sugar-Free Chocolate Candy by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)

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        •   Top Marketers and Brands of Non-Chocolate Chewy Candy by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
        •   Top Marketers and Brands of Sugar-Free Diet Candy by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
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        •   Top Marketers and Brands of Cookies by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
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        •   Top Marketers and Brands of Granola Bars by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)

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        •   Top Marketers and Brands of Nutritional/Intrinsic Health Value Bars by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
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        •   Types of Dried Fruit by SymphonyIRI-Tracked Sales and Segment Share, 2010-2011 (in millions of dollars)

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        •   Top Marketers and Brands of Dry Fruit Snacks by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)

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        •   Top Marketers and Brands of Fruit Cups by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)

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        •   Top Marketers and Brands of Potato Chips by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)

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        •   Top Marketers and Brands of Tortilla/Tostada Chips by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
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        •   Top Marketers and Brands of All Other Crackers by SymphonyIRI-Tracked Sales, 2010-2011 (in millions of dollars)

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        •   Top Marketers and Brands of Crackers with Fillings by SymphonyIRI-Tracked Sales, 2010-2011 (in millions of dollars)
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        •   Top Marketers and Brands of Snack Nuts by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)

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        •   Top Marketers and Brands of Nutritional Snacks/Trail Mixes by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)

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        •   Top Marketers and Brands of RTE Popcorn/Caramel Corn by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)

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        •   Top Marketers and Brands of Jerky by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
        •   Top Marketers and Brands of All Other Dried Meat Snacks by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
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      •   Number of U.S. Food Product Introductions: Overall, Sweet Snacks and Salty/Savory Snacks, 2000-2010

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      •   Number of U.S. Snack Food Product Introductions by Product Category, 2006-2010

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      •   Top Product Claims/Tags for U.S. Snack Food Product Introductions, 2010 (number and percent)

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      •   Number of New Snack Food Product Introductions by Top Natural-Related Package Tags/Claims, 2008-2010

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      •   Number of New Snack Food Product Introductions by Top Health-Related Package Tags/Claims, 2008-2010

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      •   Number of New Snack Food Product Introductions by Top Special Diet-Related Package Tags/Claims, 2008-2010

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      •   Top Ten Leading U.S. Marketers of Snack Foods Based on Number of Stock-Keeping Unit (SKU) Introductions, 2006-2010

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      •   Number of Snack Foods Introductions by Country, 2006-2010 (number of reports)

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        •   Sources of Coupons Used During Grocery Shopping Trips, March 2011 (percent of U.S. grocery shoppers who use coupons)

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        •   Response to Question "Did you choose a product that you usually buy?": By Snack Product Type, March 2011 (percent of U.S. grocery shoppers)

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        •   Type of Brand Purchased During Grocery Shopping Trips: By Snack Product Type, March 2011 (percent of U.S. grocery shoppers)
        •   Price Comparison of Snack Products Purchased, Compared to Similar Products, March 2011 (percent of U.S. grocery shoppers)
        •   Motivations (Other Than Price/Promotion) for Selection of Snacks Purchased: By Product Type, March 2011 (percent of U.S. grocery shoppers)

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        •   Meals/Snacks Typically Eaten: Overall and by Gender, March 2011 (percent of U.S. grocery shoppers)
        •   Mealtime and Snacking Patterns: By Gender, March 2011 (percent of U.S. grocery shoppers)
        •   Patterns for Snacking Alone or with Others: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)

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        •   Patterns for Snacking at Home or Away from Home: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)
        •   Patterns for Snacking in Home Kitchen or Elsewhere in Home: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)
        •   Patterns for Snacking at Table, at Kitchen Counter, or Elsewhere in Home: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)

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        •   Usage Overview for Sweet Snack Products: 2006, 2008 and 2010 (percent of U.S. households)

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        •   Demographic Indexes for Cookies: Overall and By Selected Brands, 2010 (U.S. households)

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        •   Demographic Indexes for Candy: Overall and by Selected Brands, 2010 (U.S. households)

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        •   Demographic Indexes for Food Bars and Fruit Snacks, 2010 (U.S. households)

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        •   Usage Overview for Salty/Savory Snack Products: 2006, 2008 and 2010 (percent of U.S. households)

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        •   Demographic Indexes for Potato Chips: Overall and by Selected Brands, 2010 (U.S. households)

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        •   Demographic Indexes for Crackers: Overall and by Selected Brands, 2010 (U.S. households)

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        •   Demographic Indexes for Corn/Tortilla Chips and Cheese Snacks: Overall and by Selected Brands, 2010 (U.S. households)

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        •   Demographic Indexes for Pretzels: Overall and by Selected Brands, 2010 (U.S. households)
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