The U.S. Market for Skincare Products
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Several trends are driving the skin care market, some moving on independent parallel paths and others influencing each other and spawning new areas of growth. Skin care is becoming increasingly more high tech but at the same time there is growing popularity in natural and organic products. Since innovation is more and more the price of entry, the lines between prestige and mass brands are more and more blurred. Baby Boomers are still a core consumer market but there is great potential in more targeted areas such as men’s and ethnic skin care.
It is a complex and highly competitive market. This all new Packaged Facts report covers sales and market share in the facial moisturizers, facial cleansers, and hand and body lotion categories. It explores competitive strategies for major players. The report looks at ad spending and creative approaches, the competitive situation, distribution, and demographic trends affecting the skin care market.
The information in The U.S. Market for Skincare Products is based on both primary and secondary research. Primary research involved an examination of the retail milieu, discussions with marketing, public relations and industry analysts within the skincare market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures primarily from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.
The report looks at key segments of the skincare category, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of skincare products. It provides up-to-date competitive profiles of marketers of skincare products and brands and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the skincare industry.
What You’ll Get in this Report
The U.S. Market for Skincare Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Skincare Products offers. The report addresses the following segments:
- The Market (including market size and composition, and projected market growth)
- The Marketers (including discussions of specific marketer brand and market shares)
- Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
- The Consumer
- The Products
Trends and Opportunities
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the skincare market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for skincare products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the skincare consumer based on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted promotion plans for skincare products
- Research and development professionals stay on top of competitor initiatives and explore demand for skincare products.
- Advertising agencies working with clients in the skincare industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
- Business development executives understand the dynamics of the market and identify possible partnerships.
- Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.