Food Formulation and Ingredient Trends: Plant Proteins

Published: February 17, 2016 - 106 Pages

Table of Contents

  • Executive Summary
    • Scope
    • Report Methodology
    • Key Drivers
      • America's Insatiable Appetite for Protein
    • Plant-Based Diets Associated with Better Health and Longevity
      • "World's Most Famous Vegan"
    • More Lifestyles Embrace Reduced Meat Consumption
      • Millennials Most Likely to Forego Meat
    • Concerns About Dairy & Meat Steer Consumers to Plant Proteins
    • Awareness of Environmental Sustainability and Social Responsibility
    • Innovations in Plant Protein Ingredients
    • Categories Betting on Plant Protein
    • Protein Options in Plant Forward Dining
    • Consumers and Plant Proteins
  • Innovations in Plant Protein Ingredients
    • 2016 Declared International Year of Pulses
      • Table U.S. Dry Bean, Lentil and Pea Production: Select Data, 2012–2014
    • Pulses Offer Benefits Beyond Protein
    • U.S. Farm Bill Promotes Pulses and Healthier Meals for School Kids
    • Pulse Ingredients
      • Vitessence: Clean-Label Pulse Proteins for Enrichment and Functionality
      • Versatile VegeFull Cooked Bean Ingredients Add Protein & Functionality
      • Terasante Whole Food Plant Protein From Sprouted Legumes
    • Pea Protein: First Pulse Protein To Go Mainstream
      • Nutritional and Functional Aspects of Pea Protein
      • Types of Pea Protein Ingredients
      • Overcoming Flavor Challenges of Formulating With Pea Protein
      • Categories Formulated With Pea Protein Ingredients
      • Roquette Nutralys Pea Proteins Target Wide Range of Applications
        • Table Roquette Nutralys Vegetable Protein Ingredients by Suggested Applications
      • Pea Protein Supports Muscle Growth
      • Veg-O-Tein P80 Pea Protein From Axiom Foods Utilizes Patented Process
      • ADM Contemplates Offering Pea Protein
      • PeasiPro XS
      • PURISPea Controls Seed and Ingredient Supply for Enhanced Quality
      • Glanbia Nutritionals EasyFlav Technology Eliminates Bitter Notes
    • Hemp: Headed for New Highs?
      • From Fringe to Fabulous: Hemp's Protein Content Helps Drive Serious Interest
      • U.S. Agricultural Hemp Production: Coming Soon?
    • Rice Protein – A New Whey Rival for Rebuilding Muscle?
      • AIDP Launches RisaPro XS
      • Sprouting Increases Lysine Content of Rice Protein
      • Oryzatein: First Brown Rice Protein Granted GRAS Approval
    • Soy: Still Supreme Among Plant Proteins
      • Snacks with Soy Protein Help Adolescents Fend Off Hunger
      • ADM Launches SUPERB Soy with Protein and FIber
    • Aquatic Plant Protein Makes a Splash
      • Mankhai Plant Protein Produced Using an Advanced Hydroponic System
      • Lentein Boasts More Essential Amino Acids than Soy or Pea Protein
    • Sacha Inchi: An Ancient Plant Protein Source From Seeds
    • Nutralys Wheat Protein
    • Terasante Whole Food Plant Protein From Leafy Greens
    • Plant Protein Blends for Vegan Bars
    • Ancient Grains Boost Plant Protein Content
    • Popular Press Flags Ancient Grains that Rival Quinoa's Protein Content
      • Continued Optimism For Quinoa Protein Concentrate
      • Amaranth: From Ancient Grain to Functional Food
  • Categories Betting on Plant Protein
    • World's First Vegan Butcher Shop
    • Silicon Valley Transforming the Future of Food
    • Taking Meat Analogs to a New Level
      • Beyond Meat Stakes a Claim for "Plant Meat"
        • Table Beyond Meat Brand Beef Analog Product Offerings (2015)
        • Table Beyond Meat Brand Chicken Analog Product Offerings (2015)
      • Impossible Foods in Pursuit of the Best Plant-Based Burger
      • Plants That Taste Like Meat: Can It Really Be Done?
    • Optimism for Conventional Meat Alternatives
      • Lightlife Expands Meatless Range
      • Plant Proteins at Tipping Point: Pinnacle Snatches Up Gardein
      • Neat Foods
      • Gluten-Free Burritos and Veggie Burgers
      • Beanitos Adds Hint of Lime
      • Chips Featuring the Good Bean Protein Blend
      • Boulder Canyon Protein Crisps Feature Lentils and Pea Protein
      • BeanStalks: Three Types of Bean Snacks in One Bag
      • Private Label Brands Join the Bean Snack Trend
      • Medifast Crisps With Pea Protein
      • Deli Meat Company Sees Opportunity in Hummus
      • Sabra Teaches America How to Eat Hummus
      • Tribe Aims to Make Hummus "The New Salsa"
      • Hemp Seeds Find Home in Hummus
      • Beyond Chickpeas: Hummus as a Vehicle to Popularize Other Beans
      • But Is It Still Hummus?
    • Plant Ingredients Boost Protein in Traditional Products
      • Nutrition Bars that Pack a Plant Protein Punch
      • Beverages Featuring Added Plant Protein
  • Protein Options in Plant Forward Dining
    • Consumers Ahead of Foodservice Operators in Terms of Plant Proteins
    • Characteristics of Sustainable-Receptive Consumers
      • Table Plant Protein Ingredients: Protein Content, U.S. Menu Penetration and Growth Rates
    • Subway Encouraged to Expand Vegan Options
      • Table Native Foods Café Menu Descriptions of Plant-Based Proteins
    • Plant-Forward vs. Plant Protein-Forward
  • Consumers and Plant Proteins
    • Younger Consumers, Hispanics and Asians Seek Out Plant Proteins Most
    • Males and Better Educated Consumers More Likely to Seek Plant Proteins
    • Specific Plant Protein Use Highest for Consumers Ages 25 to 39
      • Table % U.S. Adult Consumers Purchasing or Consuming Various Protein Sources In Past 30 Days
    • Bars Top List of Most Consumed or Purchased Products with Protein
    • Over Half of Consumers Ages 25 - 39 Buy or Eat Bars Formulated with Protein
    • U.S. Consumer Shopping Behaviors Related to Protein Ingredients

Abstract

Food Formulation and Ingredient Trends: Plant Proteins

Consumer interest in boosting protein intake remains strong headed into 2016 with more attention being paid to the specific types of protein being consumed. The desire for clean labels, ease of digestion, the need or desire to avoid allergens, compatibility with vegetarian and vegan lifestyles and concerns about sustainability among the general population are putting the spotlight on plant proteins. Consumer notions of what constitutes a good protein source are expanding to include a wider variety of plant protein ingredients. Food Formulation and Ingredient Trends: Plant Proteins offers a future-focused, in-depth view of plant protein ingredients and reviews some of today’s most innovative food and beverage product trends in emerging and rejuvenated categories at retail. It also explores current plant protein concepts and menus in foodservice and provides insights into consumer attitudes and behaviors related to protein ingredients in general while focusing specifically on plant proteins.

Report Methodology

The information in Food Formulation and Ingredient Trends: Plant Proteins was obtained through both primary and secondary research. Consumer data are derived from two sources. A Packaged Facts national online consumer survey was conducted in December 2015 with a panel of 2,000 U.S. adults (age 18+) balanced to the national population on the primary demographic measures of gender, age range, ethnicity, geographic region, marital status, presence or absence of children in the household and household income. Consumer data were obtained from the Simmons National Consumer Survey through Spring 2015 from Experian Marketing Services. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.

Retail sales figures credited to IRI (Chicago, IL) are based on IRI aggregated multi-outlet (MULO) sales tracking, which represents sales through U.S. supermarkets, drugstores including Walgreens, CVS and Rite Aid), mass merchandisers (Wal-Mart, Target, Kmart and Shopko), warehouse clubs (Sam’s Club and BJ’s, but not Costco), dollar stores (excluding Dollar Tree) and military commissaries.

Primary research included interviews and discussions with various industry experts, review of ingredient company websites, consumer food and beverage product websites, restaurant websites including online menus, visits to bricks and mortar stores, including both conventional and natural and organic retailers and review of select food and beverage products in the retail marketplace containing plant-based protein sources. A wide range of secondary sources was also leveraged including industry reports, videos embedded in websites, presentations obtained from seminars, workshops and conferences, trade publications, business newspapers and magazines, consumer blogs, financial blogs, social media, annual reports, 10Ks and press releases.

Who Will Benefit From This Report?

  • Food and Beverage Manufacturers and Marketers
  • Foodservice Operators
  • Ingredient Companies
  • Private Label Marketing and Product Development Firms
  • Advertising Agencies
  • Investment Banks

Benefits of This Report Include:

  • Findings of Packaged Facts proprietary research exploring consumer attitudes and behaviors with respect to plant proteins

Coverage of Plant Protein Ingredient Trends, Including New Ingredient Launches:

  • Pulses (including Pea Protein, Chickpeas, Other Beans and Lentils)
  • Hemp
  • Aquatic Plants
  • Soy
  • Seeds and Nuts
  • Ancient Grains

Coverage of Retail Food and Beverage Categories Leveraging Plant Proteins:

  • Meat Analogs and Substitutes
  • Hummus
  • Nutrition and Energy Bars
  • Nut and Seed Spreads
  • Non-dairy Beverages Enriched with Plant Proteins

Use of plant proteins in foodservice


Identification of opportunities for plant proteins for food and beverage manufacturers and in food service


Prediction of future trends


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