Marketlooks: The U.S. Market for Frozen Novelties

Published: September 5, 2002 - 31 Pages

Table of Contents

  1. Overview
  2. The Products
  3. Market Size and Composition
  4. Projected Market Growth
  5. The Marketers
  6. Marketer Shares
  7. The Competitive Situation
  8. Marketing and New Product Trends
  9. Retail and Foodservice Dynamics
  10. The Consumer
  11. CoolBrands International, Inc.
  12. Mars, Inc.
  13. Nestlé Ice Cream Co., LLC


MarketLooks, from, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Ice Cream, Related Frozen Desserts, and Frozen Novelties
Published: July 2002

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This Marketlooks covers frozen novelties. Frozen novelties are single-serving units of ice cream, frozen yogurt, sherbet, sorbet, water ice, or a combination of one or more of these frozen desserts. They are sold either individually through retail or foodservice venues, or are combined in multi-packs and sold through retail outlets for at-home consumption. Individual units are mainly sold through c-stores and various foodservice outlets including vending machines, pushcarts, trucks, and amusement parks—anywhere impulse purchases are made.

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