Pet Medications in the U.S.: Over-the-Counter and Prescription Remedies as Consumer Products, 3rd Edition

Published: January 31, 2014 - 212 Pages

Table of Contents

  • Executive Summary
    • Scope and Methodology
      • Market Definition
      • Report Methodology
    • Market Trends
      • Market Size & Composition
      • Share of Sales by Distribution Channel
      • Market Outlook
        • Table Projected U.S. Retail Sales of Pet Medications, 2013-2018 (in billions of dollars)
    • Competitive Overview
      • Two Groups of Marketers
      • Pharmaceutical/Veterinary Channel Marketers
        • Table Global Pharmaceutical Marketers: Total Sales vs. Animal Health Sales, 2011-2012 (in millions of dollars)
      • Pet Product/Retail Marketers
      • Notable Deals
      • Aratana Leads the Way for New Entrants
      • In the Works
    • Retail Trends
      • Channels Continue Diversification
      • Online Channel Expands
      • Target and Walmart Jump into Pet Prescriptions
      • 74% of Dog or Cat Owners Use Flea/Tick Products
      • Majority Of Pet Owners Choose Spot-On Flea/Tick Medications
      • 71% of Dog-Owning Households Use Heartworm Meds
      • Antibiotics Top List of Other Pet Medications
      • Attitudes on Veterinarian/Professional vs. Store Products
        • Table Levels of Agreement with Statement, "I Trust the Pet Medications My Veterinarian Recommends": Dog Owners vs. Cat Owners, 2013 (percent)
  • Market Trends
    • Market Size & Composition
      • U.S. Retail Sales of Pet Medications at $7.6 Billion in 2013
        • Table U.S. Retail Sales of Pet Medications, 2009-2013 (in billions of dollars)
      • Share of Sales by Animal Type
      • Share of Sales by Distribution Channel
    • Market Outlook
      • Many Positive Indicators
      • Human/Animal Bond Bolsters Pet Health/Wellness Spending
        • Table Level of Veterinary Expenditures by Human-Animal Bond and Animal Type, 2011 (mean dollar per household)
        • Table Mean Number of Veterinary Visits: By Human/Animal Bond Among Dog and Cat Households, 2011
      • Premium Demographics
      • The Aging Pet Population
        • Table Age of Dogs and Cats, 2014 (percent of pet owners)
      • Overweight and Obese Pets Keep Costs Up
        • Table Percentage and Number of Overweight and Obese Dogs and Cats, 2012
      • Global Pharmas Are Major Investors
      • Morris Animal Foundation Advances Veterinary Research
      • Pet Insurance Shows Double Digit Growth
      • Cautiously Optimistic Consumers
        • Table Selected U.S. Economic Measures: 2008-2013 (percent and number in millions)
        • Table Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2010-2014 (percent)
        • Table Economic Mood of U.S. Pet Households: 2009-2013 (percent)
        • Table Economic Outlook of U.S. Pet Households: 2009-2013 (percent)
      • Overall Veterinary Visits Up, But Percentages Down
        • Table Percentage of Dog and Cat Owners Who Have Visited Vet in Past Year: Routine Checkup vs. Sick/Emergency Care, 2012 vs. 2014
      • Highly Competitive Flea/Tick Segment
      • Competition from Holistic and Natural Treatments
        • Table Use of Specialty Nutritional Formula Pet Food, Treats, and Pet Supplements: Dog Owners vs. Cat Owners, 2013 (percent)
        • Table Level of Agreement with Statements "If Natural/Organic Pet Products Were More Affordable / More Available Where I Shop, I Would Buy Them More Often," 2013 (percent of U.S. pet owners)
    • Looking Ahead
      • Projected Market Growth: Sales to Top $10 Billion in 2018
        • Table Projected U.S. Retail Sales of Pet Medications, 2013-2018 (in billions of dollars)
        • Table Economic Outlook of U.S. Pet Households: 2009-2013 (percent)
  • The Marketers
    • Competitive Overview
      • Two Groups of Marketers
      • Ten Leading Pharmaceutical/Veterinary Channel Marketers
        • Table Global Pharmaceutical Marketers: Total Sales vs. Animal Health Sales, 2011-2012 (in millions of dollars)
        • Table Global Pharmaceutical Marketers by Dollar and Percentage Change in Global Sales: Total vs. Animal Health, 2011-2012 (in millions of dollars)
      • Pet Product/Retail Marketers
      • Notable Deals
      • Aratana Leads the Way For New Entrants
      • In the Works
      • Other Deals
      • Generic Pet Medications on the Rise
    • Focus on Antiparasitics
      • Frontline Still Leads in Flea/Tick Sales
        • Table Marketer Shares of U.S. Retail Sales of Flea & Tick Spot-Ons, 2013 (percent)
      • The Blockbuster of Animal Health
      • Bayer Goes Rogue
      • Zoetis and Revolution
      • The Novartis Portfolio
      • Elanco Innovations
      • Virbac Launches Fipronil Topicals
      • Ceva Fuels Growth with Vectra
      • Fipronil Wars: The Saga
      • A New Era of Creative Destruction
      • Competitors Challenge Hartz in the Mass Tier
        • Table IRI-tracked Sales of Pet Medications, 2013
      • Focus on Retail Flea/Tick Brands
      • Trends in Advertising and Promotion
      • Focus on Heartworm Medications
      • Broad Spectrum Wormers
    • Trends in Developing Market Segments
      • Cancer
      • Brain Health
      • Emotional/Behavioral Health
      • Pain Management: A New Frontier
      • Pet Obesity and Diabetes
      • Heart Health
      • Ear Infections
      • Allergy Treatments Bloom
      • Retail/OTC Pet Medications
        • Table Selected Leading Pharmaceutical Marketers and Brands of Pet Medications: Product Type and Generic Drug Name, 2013
        • Table Selected Leading Pharmaceutical Marketers and Brands of Pet Medications: Status, Form, Animal Type and Description, 2013
        • Table Selected Leading Retail Marketers and Brands of Pet Medications, 2013
  • Retail Trends
    • Modern Consumers Challenge Distribution Structure
    • Channels Continue Diversification
    • Pethealth Tracks Channel Choices Among Pet Adopters
    • Online Channel Expands
    • Vet-VIPPS Participation Grows
    • Companies Create Online Pharmacies for Veterinary Practices
    • PetMed Express Slumping, But Analysts Optimistic
      • Table PetMed Express Sales, 2007-2013 (in millions of dollars)
      • Table Share of PetMed Express Sales by Category: 2007, 2009, 2011, 2013 (percent)
    • Veterinarians Confront PetMed Express
    • Amazon's Wag.com Takes On PetMed Express
    • Target Emphasizes Pets
    • Pet Meds at Walmart
    • Other Mass Retailers Join the Party
    • Fairness to Pet Owners Act Dies, For Now
    • Flea & Tick Category Explodes in Pet Specialty Channel
    • Pet Specialty Online
    • Pet Specialty Eyeing Prescription Meds
    • Supplements at Specialty Retail
      • Table Selected Leading Third-Party E-tailers of Pet Medications, 2013
  • Consumer Trends
    • Pet Medication Purchasing Patterns
      • 74% of Dog or Cat Owners Use Flea/Tick Products
        • Table Percent of Dog or Cat Owners Who Purchase Flea & Tick Care Medications or Medicated Products, 2010-2013 (U.S. dog- or cat-owning households in thousands)
      • Majority Of Pet Owners Choose Spot-On Flea/Tick Medications
      • Frontline Draws Almost Half of Spot-On Purchasers
        • Table Share of Spot-On Flea & Tick Care Medication Purchasers by Brand, 2013 (U.S. dog or cat owners)
      • Natural Flea & Tick Product Usage
      • Demographics for Flea & Tick Brands
        • Table Index for Use of Flea/Tick Products by Brand, 2013 (U.S. dog- or cat-owning households)
      • Sentinel Draws 38% of Oral Flea/Tick Medication Purchasers
      • 71% of Dog-Owning Households Use Heartworm Meds
        • Table Index for Use of Heartworm Control Medications for Dogs, 2013
      • Heartgard Draws Half of Heartworm Medication Purchasers
      • Antibiotics Top List of Other Pet Medications
        • Table Use by Type of Selected Other Pet Medications for Dogs and Cats, 2013 (percent)
        • Table Purchasing by Channel of Selected Other Pet Medications for Dogs, 2013 (percent)
        • Table Purchasing by Channel of Selected Other Pet Medications for Cats, 2013 (percent)
      • For Spot-On Flea/Tick, Pet Superstores and Mass Retailers Lead Brick & Mortar Retailers
        • Table Purchasing of Spot-on Flea/Tick Care Medications by Retail Store or Channel: Dog Owners, 2013 (percent)
      • Amazon Shows Highest Online Draw
        • Table Purchasing of Dog and Cat Medications by Online Source, 2013 (percent)
      • Benadryl Is Human OTC Med Most Commonly Used for Pets
    • Pet Med Psychographics
      • No General Trend Toward Increased Use of Pet Meds
        • Table Levels of Agreement/Disagreement with Statement, "I Am Buying More Pet Medications Than I Used To": Dog Owners vs. Cat Owners, 2013 (percent)
        • Table Levels of Agreement/Disagreement with Statement "The Current Range of Pet Medications Is Not Adequate": Dog Owners vs. Cat Owners, 2013 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "I Am Interested in New Types of Pet Medications": Dog Owners vs. Cat Owners, 2013 (percent)
      • Age- and Weight-Related Triggers for Pet Meds
        • Table Levels of Agreement/Disagreement with Statement, "Age-Related Conditions Are the Cause of Some of the Pet Medications That I Buy": Dog Owners vs. Cat Owners, 2013 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "Weight/Obesity-Related Conditions Are the Cause of Some of the Pet Medications That I Buy": Dog Owners vs. Cat Owners, 2013 (percent)
      • Attitudes on Veterinarian/Professional vs. Store Products
        • Table Levels of Agreement/Disagreement with Statement, "I Trust the Pet Medications My Veterinarian Recommends": Dog Owners vs. Cat Owners, 2013 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "I Trust the Pet Medications Available at the Stores Where I Buy Pet Products": Dog Owners vs. Cat Owners, 2013 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "With Spot-On (Topical) Flea/Tick Products, the Products Available in Stores Are Just as Effective as Those Available Through Veterinarians": Dog Owners vs. Cat Owners, 2013 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "With Spot-On (Topical) Flea/Tick Products, I Would Trust Generic or Store-Brand Products if They Contained the Same Active Ingredients": Dog Owners vs. Cat Owners, 2013 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "Veterinarian-Dispensed Spot-On (Topical) Flea/Tick Products Are Too Expensive": Dog Owners vs. Cat Owners, 2013 (percent)
      • Resistance and Alternatives to Pet Meds
        • Table Levels of Agreement/Disagreement with Statement, "I Avoid Using Pet Medications as Much as Possible": Dog Owners vs. Cat Owners, 2013 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "I Prefer to Try Holistic/Natural Pet Treatments Including Nutritional Supplements Before Resorting to Pet Medications": Dog Owners vs. Cat Owners, 2013 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "High-Quality Pet Foods Are Effective as a Preventive Pet Health Treatment": Dog Owners vs. Cat Owners, 2013 (percent)

Abstract

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Pet Medications in the U.S.: Over-the-Counter and Prescription Remedies as Consumer Products, 3rd Edition

The market for pet medications in the U.S. is experiencing considerable activity. Longtime flea and tick leader Frontline (from Merial) is finally feeling the effects of the patent expiration of its active ingredient, fipronil. Several other fipronil products have made a splash, gnawing away at Frontline’s market share. Meanwhile other flea/tick treatments are coming to the fore, such as Elanco’s Trifexis, Bayer’s new flea collar Seresto and Merial’s new answer to its Frontline erosion – NexGard.

The interest in keeping our pets healthy has caught the attention of one important constituent – the investment community. Pfizer spun off its Animal Health unit (renamed Zoetis) in the largest IPO since Facebook. Novartis’ Animal Health unit has drawn interest from several competitors. And Aratana, a now publicly traded biopharma focused on pet therapeutics, is leading a new wave of animal health start-ups.

All of this activity has gotten retailers interested. Pet medications have long been the domain of veterinary clinics. While this is still undoubtedly the most important channel, brick-and-mortar retailers and online retailers have gained ground.

In its third edition, Pet Medications in the U.S: Over-the-Counter and Prescription Remedies as Consumer Products analyzes the market for prescription and over-the-counter medications for dogs and cats, with a particular focus on brand-name products used by consumers and on antiparasitics. Areas covered include parasite prevention and control (flea, tick, heartworm, etc.), pain management (focusing on non-steroidal anti-inflammatory drugs), behavioral health, overweight/obesity, cognitive dysfunction, heart health, ear care and allergies. The report provides in-depth coverage of competitive trends, new product trends and marketing activity, and draws on insights from other reports in Packaged Facts’ extensive Pet Market Collection. Statistics provided include historical and projected market revenues, along with demographics and psychographics of pet med purchasers, based on data from sources including Simmons and Packaged Facts own pet owner surveys

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