MarketLooks: The U.S. Cookies Market

Published: July 23, 2002 - 24 Pages

Table of Contents

The Market
Projected Market Growth
Marketer Sales and Shares
The Competitive Situation
Marketing Dynamics
Retail Dynamics
The Consumer
Nabisco Biscuit and Snacks Group
Keebler Foods Co.
Parmalat North America


MarketLooks, from, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Cookies Market
Published: July 2002

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The following is the abstract from the full report:
This timely Packaged Facts study covers the U.S. cookies market, which experienced sales of approximately $6 billion in 2001. The report provides total sales data and forecasts for the years between 1997 and 2006. Although the U.S. cookies market may be mature, this report identifies such factors to market growth as consumer snacking trends and new product introductions, including a flurry of single-serve, gourmet, and children’s products.

The study also presents marketer and brand shares, as well as profiles of such leading marketers as the Nabisco, Inc. (which Philip Morris acquired and merged with Kraft Foods in 2000), Keebler Foods Co. (a subsidiary of the Kellogg Co.), Parmalat North America, Pepperidge Farm (a subsidiary of the Campbell Soup Co.), and McKee Foods Corp. The report not only analyzes the competitive situation among cookies marketers, but also reviews new product and marketing trends. The study also examines the retail milieu and provides demographic profiles of cookie consumers according to frequency of consumption, cookie type, and brand, using comprehensive Simmons Market Research Bureau data.

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