Table of Contents
- Market Size and Growth
- Product Segments
- Market Share
- Market Forecast
- Retail Distribution
- Marketing and Promotion
- The Consumer
- Industry Structure
- Leiner Health Products, Inc.
- Natrol, Inc.
- NBTY, Inc.
- Royal Numico N.V. (General Nutrition Centers, Inc., Rexall Sundown, Inc.)
- Twin Laboratories, Inc.
Title: The U.S. Market for Vitamins, Supplements and Minerals
Published: June 2002
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The following is the abstract from the full report:
There has never been a more crucial time to learn about the vitamin, supplement, and mineral industry. Booms and busts have visited the market in the past five years, bestowing fortunes on those with a keen eye for industry trends and sorrow for those lacking crucial information tools. This Packaged Facts report covers the $11 billion U.S. VSM industry and its players. In it you will learn about important trends—needs of an aging populace, structure/function marketing, new delivery systems, the entrance of OTC technologies, exciting new medical research—and a hint of what the next blockbuster product might be.
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