MarketLooks: The U.S. Cheese Market

Published: June 11, 2002 - 31 Pages

Table of Contents

  1. Overview
  2. Product Categories
  3. Market Size and Growth
  4. Market Composition: By Consumption
  5. Market Composition: By Retail Sales
  6. Projected Market Growth
  7. Marketer Overview
  8. Projected Market Growth
  9. The Competitive Situation
  10. Marketing Dynamics
  11. Retail Dynamics
  12. The Consumer
  13. Kraft Foods, Inc. (Philip Morris Cos., Inc.)
  14. Sargento Foods, Inc.
  15. Tillamook County Creamery Association


Total retail sales for the U.S. cheese market approached $11.1 billion in 2001, with natural cheese accounting for 72% of supermarket sales. Annual sales increases aver-aging 5.0%-5.1% are projected for the market over the 2002-2006 period. The major player remains Kraft; Sargento and Land O'Lakes are significant presences. New trends: marketing cheese to Hispanic customers; California is poised to overtake Wisconsin as top cheese-producing state; gourmet styles and gift-packaging of cheese.

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Title: The U.S. Cheese Market
Published: June 2002

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