The U.S. Pet Food Market

Published: June 1, 2002 - 360 Pages

Table of Contents

  • Executive Summary
    • The Products
      • Study Methodology
      • Scope Of Study
      • Four Basic Product Segments
      • Two Retail Levels: Mass And Specialty
      • Better/Best Marketing Classifications
      • U.S. Government Sets General Guidelines
    • The Market
      • Pet Food Market At $10.4 Billion
        • Table Estimated U.S. Retail Dollar Sales Of Pet Food, 1995-2001
      • Dog Food Leads Over Cat Food
      • Pet Food Dollar Sales In Fdm Outlets
        • Table Estimated Dollar Sales Of Pet Food In Fdm* Outlets: By Category, 1999-2001
      • Sales By Product Segment: Two "Megatrends"
      • Recent Trends By Segment
      • Dog Food Dollar Sales By Segment
      • Cat Food Dollar Sales By Segment
      • Pet Food Dollar Share: Dogs Up, Cats Down
      • Market Composition: Retail Share, 2001
      • Major Retail Trend: A Shift From Supermarkets To Discounters
      • The Pet Specialty Store Sector
    • Factors In Future Growth
      • The Pet Population At Record Highs
      • Rising Pet Pop Good For Business-But Will It Continue?
      • Two Trends Suggest It Will
      • But Negative Pet Food Growth Unlikely
      • Moderately Positive Outlook Foreseen
      • Projected Sales Of $12.2 Billion By 2006
        • Table Projected U.S. Retail Dollar Sales Of Pet Foods, 2001-2006
    • The Marketers
      • Two Marketer Types: Generalists And Specialists
      • Generalists In Command
      • Major Food Marketers: Nestle Purina On Top
      • Mars, Heinz, Kraft - And Now Del Monte
      • Major Consumer Goods Marketers: P&G And Colgate-Palmolive
      • Private-Label Giant: Doane
      • Specialist Marketers: Value/Superpremium Bifurcation
      • Significant Minors: Value Specialists
      • Significant Minors: Superpremium Specialists
    • Marketer Shares
      • 2001: Ralston And Nestle Are First And Second
      • Battle For Third: Kal Kan Vs. Heinz
      • Iams Surges To No. 5
      • Overall Marketer Shares: Dog Food
        • Table Estimated Marketer Shares: Dog Food, 2000/2001
      • Overall Marketer Shares: Cat Food
        • Table Estimated Marketer Shares: Cat Food, 2000/2001
    • The Competitive Situation
      • Two Historical Levels: Major And Minor
      • Major/Minor Competitive Dichotomy Breaking Down
      • Veering From Oligopoly To Monopoly
      • Mid-Term Monopoly, But Situation Fluid
    • New Product Trends
      • Most New Products Revolve Around Health
      • "Functional" Benefits
      • Other Health-Type Product Appeals
      • Dual-Texture Foods
    • Advertising/Promotion
      • Ralston Leading Ad Spender
      • Three Primary Positioning Themes: Health, Taste, Emotion
      • Lots Of Pet Food Promos
    • Distribution
      • Mass Vs. Limited Distribution
      • Traditional Barriers Transgressed By Iams
      • What Does The Breakdown Portend?
    • At The Retail Level
      • Food Stores Dramatically Decline
      • Supermarket Squeeze: Discounters, Superstores
      • Unsuccessful Responses From Supermarkets
      • Category Killers Suck Supermarket Sales
      • Concept Plateauing?
      • Strong Superstore Appeals
      • Consolidation Into Petsmart And Petco
      • Traditional Pet Stores
      • Pet Stores Fall In Food
    • The Consumer
      • Number Of Households Purchasing Pet Food
      • Frequency Of Use: Dry And Canned Food
      • Purchaser Profile: Dry Dog Food
      • Purchaser Profile: Canned Dog Food
      • Purchaser Profile: Dog Snacks
      • Purchaser Profile: Dry Cat Food
      • Purchaser Profile: Canned Cat Food
      • Purchaser Profile: Cat Snacks
  • The Products
    • Introduction
      • Scope Of Study: Dog And Cat Food
      • Related Pet Products Largely Excluded
      • Four Basic Product Segments
      • Two Retail Levels: Mass And Specialty
      • History Of Commercial Pet Food: Beginnings
      • Modern Pet Foods
    • Pet Food Ingredients
      • Nutritious Balance: Dogs Versus Cats
      • Protein: Animal Sources
      • Protein: Plant Sources
      • Carbohydrates
      • Fat
      • Fat Content And Feline Urinary Syndrome
      • Controversial Additives
    • Product Segments
      • Dry Pet Food
      • Various Shapes And Flavors
      • Advantages Of Dry Food
      • Disadvantages Of Dry Food
      • Canned Food
      • A Wide Variety Of Flavors And Textures
      • Palatability And Digestibility Are Major Advantages
      • Snacks/Treats
      • Wide Assortment Of Snack Sizes, Shapes
      • Advantages And Disadvantages Of Snack Use
      • Semimoist Pet Food
      • A Variety Of Shapes, Textures, And Flavors
      • Advantages And Disadvantages Of Semimoist Food
    • Marketing Classifications
      • From Basic To Segmented Products
      • Niche Marketing Develops Around Health
      • Lifestage Products
      • Activity-Level Products
      • Disease-Condition Products
      • Functional/Nutraceutical Products
      • Breed-Directed Products
      • Better-Quality Products
      • Better/Best Marketing Classifications
    • Packaging And Sizing: Dog Food
      • Dry Food
      • Canned Food
      • Dog Snacks/Treats
      • Semimoist Food
    • Packaging And Sizing: Cat Food
      • Dry Food
      • Canned Food
      • Cat Snacks/Treats
      • Semimoist Cat Food
    • Labeling And Regulations
      • U.S. Government Sets Four General Guidelines
      • Specific Guidelines Set At State Level
      • Four Product Nomenclature Rules
      • Nutritional Adequacy Statements
      • Nutritional Claims And Product ``Families''
      • Feeding Directions
      • Calorie Statement
      • Guaranteed Analysis
      • Nutrient Analysis: Canned Versus Dry
      • Cans And Moisture Content: Labeling Exceptions
      • Snacks/Treats: Labeling Exceptions
  • The Market
    • Market Size, Growth, And Composition
      • Market Size/Growth: Preliminary Note
      • Conservative Estimates
      • Pet Food Market At $10.4 Billion
        • Table Estimated U.S. Retail Dollar Sales Of Pet Food, 1995-2001
      • Dog Food Leads Over Cat Food
      • Dog Food Outperforms Cat Food
        • Table Estimated U.S. Retail Dollar Sales Of Pet Food: By Category, 1995-2001
      • Note On Iri And Fdm Sales
      • Pet Food Dollar Sales In Fdm Outlets
        • Table Estimated Dollar Sales Of Pet Food In Fdm* Outlets: By Category, 1999-2001
      • Pet Food Pound Volume In Fdm Outlets
        • Table Estimated Pound Volume Of Pet Food In Fdm* Outlets: By Category, 1999-2001
      • Reasons For Cat Food Slowdown
      • Reasons For Dog Food Strength
      • Sales By Product Segment: Two "Megatrends"
      • Segment Shares: 1982/2001
        • Table Approximate Dollar Share Of Pet Food Sales In Mass-Retail Outlets: By Category And Product Segment, 1982/2001
      • Trends Toward Dry/Snacks And Away From Canned/Semimoist Continue
        • Table Estimated Dollar Sales Of Pet Food In Fdm* Outlets: By Product Segment, 1999-2001
      • Pet Food Pounds By Segment
        • Table Estimated Pound Volume Of Pet Food In Fdm* Outlets: By Product Segment, 1999-2001
      • Dog Food Dollar Sales By Segment
        • Table Estimated Dollar Sales Of Dog Food In Fdm* Outlets: By Product Segment, 1999-2001
      • Dog Food Pound Volume By Segment
        • Table Estimated Pound Volume Of Dog Food In Fdm* Outlets: By Product Segment, 1999-2001
      • Cat Food Dollar Sales By Segment
        • Table Estimated Dollar Sales Of Cat Food In Fdm* Outlets: By Product Segment, 1999-2001
      • Cat Food Pound Volume By Segment
        • Table Estimated Pound Volume Of Cat Food In Fdm* Outlets: By Product Segment, 1999-2001
      • Market Composition: Preliminary Note
      • Pet Food Dollar Share: Dogs Up, Cats Down
        • Table Estimated Mass-Retail Dollar Share Of Pet Food: By Category (1995-2001)
      • Pet Food Pound Share: Dogs With Near 75% Of Volume
        • Table Estimated Pound Share Of Pet Food In Fdm* Outlets: By Category, 1999-2001
      • Pet Food Dollar Share By Segment
        • Table Estimated Dollar Share Of Pet Food In Fdm* Outlets: By Product Segment, 1999-2001
      • Pet Food Pound Share By Segment
        • Table Estimated Pound Share Of Pet Food In Fdm* Outlets: By Product Segment, 1999-2001
      • Dog Food Dollar And Pound Shares By Segment
        • Table Estimated Dollar Share Of Dog Food In Fdm* Outlets: By Product Segment, 1999-2001
        • Table Estimated Pound Share Of Dog Food In Fdm* Outlets: By Product Segment, 1999-2001
      • Cat Food Dollar And Pound Share By Segment
        • Table Estimated Dollar Share Of Cat Food In Fdm* Outlets: By Product Segment, 1999-2001
        • Table Estimated Pound Share Of Cat Food In Fdm* Outlets: By Product Segment, 1999-2001
      • Average Price Per Pound By Segment
        • Table Average Price Per Pound Of Pet Food In Fdm* Outlets: By Category And Product Segment, 2001
      • Market Composition: Retail Share, 2001
        • Table Estimated Dollar Share Of U.S. Pet Food Sales: By Retail Outlet Type, 2001
      • Major Retail Trend: A Shift From Supermarkets To Discounters
        • Table Estimated Retail Dollar Share: By Fdm* Outlet Type, 1999-2001
      • The Pet Specialty Store Sector
      • A New Niche Noted: Frozen Pet Food
      • Pet Food Seasonality, Regionality
    • Factors In Future Growth
      • The Pet Population At Record Highs
      • Disparities In Counting Dogs
      • Pet Population Up 35% Since 1981
      • Cats Make Greatest Gains
      • A Dissent On Dogs
      • Number Of Households Owning Dogs, Cats
      • Household Ownership Of Both Up
      • Total Households Owning Dogs Or Cats-And Both
      • Average Number Of Pets Per Household
      • Rising Pet Pop Good For Business-But Will It Continue?
      • A Prosperous Economy Has Fueled Growth
      • Pet Owners Trade Up To Quality
      • Human Health Trend Stimulates Quality Demand
      • Will Slower Economic Growth Curtail This Demand?
      • Two Trends Suggest It Will
      • But Negative Pet Food Growth Unlikely
      • Positive Factors: Baby Boomers And Home Ownership
      • Pets And Postmodern Family Dynamics
      • Dogs And Cats As Family Members
      • The Times Are Ripe For More Dogs
      • Outlook For The Four Segments
    • Market Projections
      • Moderately Positive Outlook
      • Sales Of $12.2 Billion By 2006
      • Projections: Dog Food
      • Projections: Cat Food
        • Table Projected U.S. Retail Dollar Sales Of Pet Food: By Category, 2001-2006
  • The Marketers
    • The Marketers: Overview
      • Two Marketer Types: Generalists And Specialists
      • Generalists In Command
      • Dominant Marketers Fall Into Complementary Pattern
      • Major Food Marketers: Nestle Purina On Top
      • Mars, Heinz, Kraft - And Now Del Monte
      • Major Consumer Goods Marketers: P&G And Colgate-Palmolive
      • Private-Label Giant: Doane
      • Specialist Marketers: Value/Superpremium Bifurcation
      • Significant Minors: Value Specialists
      • Significant Minors: Superpremium Specialists
      • Three Other Types Of Specialists
      • Pet Food/Supplies Marketers
      • Pet Snack Specialists
      • Retailers With Committed Private-Label Programs
      • Number Of Pet Food Marketers
      • List Of Marketers
    • Leading Marketers And Their Brands
      • Explanatory Note
      • Note On The Nestle Purina Convergence
      • Ralston Purina Brand Structure
        • Table Ralston Purina Brands, 2001
      • Nestle Brand Structure
        • Table Nestle Brands, 2001
      • Mars/Kal Kan Brand Structure
        • Table Mars/Kal Kan Brands, 2001
      • Heinz - Now Del Monte - Brand Structure
        • Table Heinz Brands, 2001
      • Iams And Hill's: Brand Structures
      • Doane: Brand Structure
      • Nabisco Brand Structure
    • Marketer/Brand Shares: Overview
      • Note: Shares Based On Fdm Sales
      • 2001 Shares: Part Ancient History, Part Window On Future
      • Perspective On The Overall Market
      • King/Queen Nestle Purina Reigns
      • Lesser Royalty: Mars, Heinz, Iams, Hill's, And Doane
    • Marketer Shares: Overall Fdm Sector
      • 2001: Ralston And Nestle Are First And Second
      • Battle For Third: Kal Kan Vs. Heinz
      • Iams Surges To No. 5
      • Private Label With Formidable Share
        • Table Estimated Marketer Shares: Pet Food, 2000/2001
      • Overall Marketer Shares: Dog Food
        • Table Estimated Marketer Shares: Dog Food, 2000/2001
      • Overall Marketer Shares: Cat Food
        • Table Estimated Marketer Shares: Cat Food, 2000/2001
    • Marketer/Brand Shares: Dog Food
      • Dry Dog Food: Leading Marketers
      • Significant Minors
        • Table Estimated Marketer Shares: Dry Dog Food, 2000/2001
      • Dry Dog Food: Leading Brands
        • Table Estimated Brand Shares: Dry Dog Food, 2000/2001
      • Canned Dog Food: Leading Marketers
      • Significant Minors
        • Table Estimated Marketer Shares: Canned Dog Food, 2000/2001
      • Canned Dog Food: Leading Brands
        • Table Estimated Brand Shares: Canned Dog Food, 2000/2001
      • Dog Snacks: Leading Marketers
      • Significant Minors
        • Table Estimated Marketer Shares: Dog Snacks, 2000/2001
      • Dog Snacks: Leading Brands
        • Table Estimated Brand Shares: Dog Snacks, 2000/2001
      • Semimoist Dog Food: Leading Marketers/Brands
        • Table Estimated Brand Shares: Semimoist Dog Food, 2000/2001
    • Marketer/Brand Shares: Cat Food
      • Dry Cat Food: Leading Marketers
      • Significant Minors
        • Table Estimated Marketer Shares: Dry Cat Food, 2000/2001
      • Dry Cat Food: Leading Brands
        • Table Estimated Brand Shares: Dry Cat Food, 2000/2001
      • Canned Cat Foods: Leading Marketers
        • Table Estimated Marketer Shares: Canned Cat Food, 2000/2001
      • Canned Cat Food: Leading Brands
        • Table Estimated Brand Shares: Canned Cat Food, 2000/2001
      • Cat Snacks: Leading Marketers
      • Significant Minors
        • Table Estimated Marketer Shares: Cat Snacks, 2000/2001
      • Cat Snacks: Leading Brands
        • Table Estimated Brand Shares: Cat Snacks, 2000/2001
      • Semimoist Cat Food: Leading Marketers/Brands
        • Table Estimated Marketer Shares: Semimoist Cat Food, 2000/2001
    • The Competitive Situation
      • Two Historical Levels: Major And Minor
      • Except For Ralston, Majors Acquire Their Way To Top
      • On The Minor Level, Marketers Cultivate Their Own Garden
      • Major/Minor Competitive Dichotomy Breaking Down
      • Veering From Oligopoly To Monopoly
      • Nestle Purina Monarchy
      • But Shaky Foundations In Np Product Portfolio
      • Nestle Purina Vulnerability In Quality
      • Exhibit A: Iams' Rapid Fdm Ascent
      • Mid-Term Monopoly, But Situation Fluid
      • Second-Echelon Competition: Incrementalism And Stagnation
      • Acquisition Ultimately Driving Competitive Dynamics
      • Anything Seems Possible Now
      • Competition On The Minor Level
    • Competitive Profile: Nestle Purina
      • Nestle's Acquisition Of Ralston
      • Steps Leading Up To The Acquisition
      • Terms Of Deal Favorable For Ralston
      • Ralston Purina Forced To Sell Meow Mix, Alley Cat
      • Sells Brands To Hartz
      • Nestle Purina Combined Sales
      • The Deal's Symmetrical Logic
      • Strength And Size Of Nestle Purina Overwhelming At Mass Retail
      • A Match Made In Heaven
      • Most Awesome: Combined Nestle Purina Marketing Clout
      • But Could There Be Trouble In Paradise?
      • Ralston's Vulnerabilities
      • Nestle's Vulnerabilities
      • Ralston Purina: Company History
      • Ralston's Major Brands
      • Ralston's Infrastructure
      • Nestle: Overview
      • Carnation Origins Of Friskies Cat Food
      • Nestle's Acquisition Of Alpo
      • Nestle Strongest In Canned Food
      • Ralston New Product Introductions
      • Focus: Beneful
      • Nestle New Product Introductions
    • Competitive Profile: Procter & Gamble/Iams
      • Rapidly Growing
      • Historical Overview
      • The 1970s
      • The 1980s
      • The 1990s
      • Sales And Scope
      • Confined To The Specialty Retail Sector
      • ``Never Say Forever''
      • Internal And External Pressures To Expand
      • Acquired By Procter & Gamble In 1999-Goes Mainstream
      • Iams Justifies Crossover
      • A Massive Mass Rollout
      • A Raging Success
      • But Unresolved Questions
      • Project Millennium
      • Some Retailers Not Happy
      • Nutro V. Iams
      • Iams Prospers Under P&G
      • Iams Line Extended
      • Good For Life
      • Extending The Eukanuba Line
      • Eukanuba Premium
      • Overview: Procter & Gamble
    • Competitive Profile: Mars/Kal Kan
      • Mars a Global Leader In Pet Food
      • Kal Kan Sales
      • Straightforward Mass Marketer
      • New Kal Kan Products
      • Heavy On The Snacks
      • Buys Controlling Interest In Royal Canin
      • Waltham
      • Overview: Mars
      • 1968 Entry Into Pet Food Market
    • Competitive Profile: H.J. Heinz
      • Overview: Heinz
      • Acquisition By Del Monte
      • 2001 Sales
      • Heinz Had Problems
      • Restructures Pet Food Business
      • Precarious Position In Pet Food
      • Heinz's Brands
      • Formidable Private-Label Presence
      • Vet's Choice
      • Heinz's Crisis
      • Dealing With The Crisis - Then Bailing
      • 9 Lives Gourmet Meals
      • Restructuring Dog Food Brands
      • Other New Product Activity
      • What Impact Del Monte?
    • Competitive Profile: Colgate-Palmolive/Hill's Pet Nutrition
      • Major Specialist Continues To Grow
      • Science Diet/Prescription Diet
      • Major International Presence
      • Primary Strengths
      • Targeting Veterinarians
      • New Science Diet Products
      • New Prescription Diet Products
      • Will Hill's Follow Iams Into Mass?
      • Overview: Colgate-Palmolive
      • Colgate And Hill's
    • Competitive Profile: Doane Pet Care Enterprises
      • Leader In Private Label
      • Brief History
      • Doane Sales And Scope
      • Strength Based On Wal-Mart Partnership
      • Other Private-Label And Co-Manufacturing Accounts
      • Doane Pet Food Segments
      • Branded Products
      • Overview: Windy Hill
    • Competitive Profile: Kraft/Nabisco
      • Milk-Bone Perennial Dog Snack Leader
      • Transferred From Tobacco Giant To Tobacco Giant
      • Kraft Integrating Nabisco
    • Brief Competitive Profiles
      • Dad's Products Corp.
      • Nutro Products
      • Sunshine Mills
    • New Product Trends: Overview
      • A Torrent Of New Products
      • Most New Products Revolve Around Health
      • Health Trend Represents a Culmination
      • Other Health-Type Product Appeals
      • ``No'' Ingredients
        • Table ``No'' Ingredients In Health-Type Pet Food Product Introductions, 2000/2001
      • New Health Formulations On The Market
      • Dual-Texture Foods
      • Combining Dual-Texture With Functional Concepts
      • Targeting Large/Small Breed Dogs
      • Targeting Long-Haired Cats
      • Multitude Of New Pet Food Ingredients
        • Table List Of Food Ingredients Used In New Pet Food Products Introductions, 2000/2001
    • New Products: Major Marketers
      • Majors Enter Functional, Nutraceutical Products
      • Upgrading, Reformulating
      • Filling/Exploiting Niches
      • Majors Meet The Specialty Challenge
      • New Packaging
      • Recent New Products By The Majors
        • Table Selected List Of New Product Introductions By The Major Marketers, 2000/2001 Part 1
        • Table Selected List Of New Product Introductions By The Major Marketers, 2000/2001 Part 2
        • Table Selected List Of New Product Introductions By The Major Marketers, 2000/2001 Part 3
        • Table Selected List Of New Product Introductions By The Major Marketers, 2000/2001 Part 4
    • New Products: Minor Marketers-Dry/Canned
      • Overview
      • Ingredient Trends
      • A Novelty: Buffalo Meat
      • Organic, Holistic, Vegan, Chinese Herbs
      • Nutro's Complete Care
      • Frozen/Freeze-Dried Foods
      • Pet Food Supplements
      • New Packaging
      • Recent New Dry/Canned Products By The Minors
        • Table Selected List Of New Dry/Canned Product Introductions: Minor Marketers, 2000/2001 Part 1
        • Table Selected List Of New Dry/Canned Product Introductions: Minor Marketers, 2000/2001 Part 2
        • Table Selected List Of New Dry/Canned Product Introductions: Minor Marketers, 2000/2001 Part 3
        • Table Selected List Of New Dry/Canned Product Introductions: Minor Marketers, 2000/2001 Part 4
    • New Products: Minor Marketers-Snacks
      • Overview
      • Major New Flavors: Peanut Butter And Carob
      • Human-Appeal Flavors
      • Fruit Flavors
      • New Shapes-And Old
      • New Textures Tend To Follow Majors
      • Freeze-Dried Snacks
      • Health Snacks
      • Therapeutic Snacks
      • Breath Fresheners
      • Endurance Bars, Bake-At-Home Biscuits
      • Licensing
      • Petsmart's Shareables
      • Snack Packaging
      • Recent Pet Snacks By Minors
        • Table Selected List Of New Snack Product Introductions: Minor Marketers, 2000/2001 Part 1
        • Table Selected List Of New Snack Product Introductions: Minor Marketers, 2000/2001 Part 2
        • Table Selected List Of New Snack Product Introductions: Minor Marketers, 2000/2001 Part 3
    • Consumer Advertising Expenditures
      • Ralston Leading Ad Spender
      • Ralston Expenditures
      • P&G/Iams Expenditures
      • Mars/Kal Kan Expenditures
      • Nestle Expenditures
    • Advertising Positioning
      • Three Primary Themes: Health, Taste, Emotion
      • Health Positioning
        • Table Examples Of Taglines Employing Direct And Indirect Health Claims In Recent Ad/Promo Copy, 2001/2002
      • Secondary Health Themes: Strength, Exercise, Performance
      • The Vet/Pet Pitch
      • Microtargeting Health Conditions
      • The Embedded Health Message
      • Taste Positioning
      • Balancing Taste And Health
      • Emotion Positioning-A Complex Admixture
      • Beauty/Happiness Plus Health
      • The Flattery Approach
      • Cuteness/Humor/Bonding Often Combine
      • When Bonding Predominates
      • Head-To-Head Positioning
      • Print Ads: The Basics
      • Majors: Great Graphics
      • Minors Rely More On Copy
      • Tv Ads: Complex Social Situations
      • Taking The Emotional Approach On Tv
      • A State-Of-The Art Tv Spot
      • Examples Of Ads
    • Consumer Promotions
      • Lots Of Pet Food Promos
      • Coupon Offers Ubiquitous
      • ``Get One Free'' Promos
      • Sweepstakes And Contests
      • Merchandise Offers
      • Event Sponsorships
      • Novel Promotions
  • Distribution/Retail
    • Distribution
      • Mass Vs. Limited Distribution
      • Traditional Barriers Transgressed By Iams
      • What Does The Breakdown Portend?
      • The Shift To Direct Delivery Over Indy Distributorship
      • Independent Distributors Face Rough Road
      • Successful Defensive Steps
    • At The Retail Level: Food/Discount Stores
      • Food Stores Dramatically Decline
      • Supermarket Squeeze: Discounters, Superstores
      • Wal-Mart's Spectacular Growth
      • Brief Focus: Discounters
      • Wal-Mart In a Class By Itself
      • One Wal-Mart Supercenter
      • Unsuccessful Responses From Supermarkets
      • Trying Private Label
      • Trying Iams
      • All Not Lost-Supermarket Strengths Enhanced
      • The Starbucks Analogy
      • Pet Food Margins
    • At The Retail Level: Pet Superstores
      • Category Killers Suck Supermarket Sales
      • Concept Plateauing?
      • Superstore Parameters
      • Specialize In Dry And Specialty Foods
      • Strong Superstore Appeals
      • Their Sheer Delight
      • A Food-Driven Business
      • Superstore Slowdown
      • Consolidation Into Petsmart And Petco
      • Petsmart On Top
      • Concept Must Be Updated
    • At The Retail Level: Pet Stores/Other Outlets
      • Traditional Pet Stores
      • Pet Stores Fall In Food
      • They Remain Specialty Destinations
      • Pet Store Strengths
      • Beefing Up Services
      • Vets/Kennels, Farm/Feed Stores, Warehouse Clubs
      • E-Commerce Pet Food Retailing
      • Health/Natural Food Stores
    • Retail Profile: Petsmart
      • No. 1 Pet Superstore Chain
      • Stores, Catalogs, Internet
      • A Range Of Services
      • Livestock
      • Carrefour With Substantial Stake
      • Petsmart History
      • Original Warehouse Look
      • Lost Steam In Late `90s
      • A Fresh New Approach
      • Out With The Old Look-In With The New
      • Store Transformation
      • Internal Restructuring
      • Rationalizing Direct Sales
      • Ambitious Remodeling, Expansion Plans
      • Petsmart Poised For Positive Growth
    • Retail Profile: Petco Animal Supplies
      • Petco In Second Place
      • Chain Geography
      • Petco Owns Some Traditional Pet Stores
      • Petco Parameters
      • Profitability Down
      • Petco Origins
      • Conversion To Superstore Format In '90s
      • Acquisition Orgy
      • Indigestion
      • Goes Private In 2000
      • Back Public In 2002
  • The Consumer
    • The Consumer: Overview
      • A Note About Simmons Market Research Bureau Data
      • Number Of Households Purchasing Pet Food
      • Dog Food: Most Popular Types
        • Table Dog Food Purchasers: Number And Percentage Of Households By Product Segment, 2001
      • Cat Food: Most Popular Types
        • Table Cat Food Purchasers: Number And Percentage Of Households By Product Segment, 2001
      • Frequency Of Use: Dry And Canned Pet Food
        • Table Frequency Of Use: Dry And Canned Food By Pet Category, 2001
      • Note On Definitions Of Frequency
    • Consumer Profiles: Dog Food
      • Purchaser Profiles: Dry Dog Food
      • Brand Profiles
      • Purchaser Profiles: Canned Dog Food
      • Brand Profiles
      • Purchaser Profile: Dog Snacks
      • Brand Profiles
      • Purchaser Profiles: Semimoist Dog Food
      • Brand Profiles
        • Table Demographic Factors Favoring Purchase Of Dry Dog Food, 2001
        • Table Demographic Factors Favoring Purchase Of Canned Dog Food, 2001
        • Table Demographic Factors Favoring Purchase Of Dog Snacks, 2001
        • Table Demographic Factors Favoring Purchase Of Semimoist Dog Food, 2001
    • Consumer Profiles: Cat Food
      • Purchaser Profiles: Dry Cat Food
      • Purchaser Profiles: Canned Cat Food
      • Purchaser Profiles: Cat Snacks
      • Brand Profiles
      • Purchaser Profiles: Semimoist Cat Food
      • Brand Profiles
        • Table Demographic Factors Favoring Purchase Of Dry Cat Food, 2001
        • Table Demographic Factors Favoring Purchase Of Canned Cat Food, 2001
        • Table Demographic Factors Favoring Purchase Of Cat Snacks, 2001
        • Table Demographic Factors Favoring Purchase Of Semimoist Cat Food, 2001
  • Addresses Of Selected Marketers

Abstract

Currently valued at over $10 billion, the U.S. market for pet food continues to grow, fueled by sales of value-added products for a dog and cat population that has increased to record highs. Yet pet food growth may have reached a plateau, now limited by recessionary economic trends. In consequence, the fundamental framework of the market is being transformed as consolidation occurs among major marketers, retailers, and even the trade press.

This Packaged Facts’ study of the 2002 Pet Food Market closely examines the momentous implications of this consolidation—from the monopolistic dominance recently granted Nestle/Ralston Purina to the blurring of mass/specialty retail categories brought on by Procter & Gamble’s acquisition of Iams. Other pet food macrotrends are discussed in depth as well, including the rising popularity of dogs, a new emphasis on dry food, and a budding product trend toward fuctional/nutraceutical pet foods and treats. This study also features a comprehensive analysis of pet food sales, marketer and brand shares, regulations, advertising expenditures and positioning, and consumer profiles.


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