Table of Contents
- The Products
- Market Size and Growth
- The Market in Perspective
- Projected Market Growth
- Marketer Overview
- Marketing and New Product Trends
- Retail Dynamics
- The Consumer
- Nike, Inc.
- Sara Lee Corp.
Title: The U.S. Market for Women‘s Athletic Apparel
Published: January 2001
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Abstract from full report:
Fitness-oriented boomers and Title IX generation athletes team up to give women's athletic apparel, a market estimated at $23 billion in 2000, strong growth potential within an otherwise flat sporting goods arena. However, marketing to the female athletic apparel consumer is still relatively new. This fully up-to-date report from Packaged Facts provides in-depth analysis of clothing; footwear product categories; recent market trends; leading and emerging retailers, including specialty and e-tail marketers; and consumer data. Competitive profiles of major and niche players are included.
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