The U.S. Market for Plus-Size Apparel

Published: September 1, 2001 - 254 Pages

Table of Contents

  • Executive Summary
    • Scope And Methodology
      • Market Parameters
      • Report Methodology
    • The Market
      • Sales Of Women's Plus-Size Apparel To Reach $47 Billion By 2005
        • Table U.S. Retail Sales Of Plus-Size Apparel, 1996-2005
      • Intimate Apparel At $6 Billion
      • Four Retailer Types Vie For Market Lead
      • Plus-Size Apparel In Context Of Larger Apparel Markets
      • A Booming Market, With Room To Grow
      • Celebrities Lend Credibility, Boost Sales
      • Catalogs, Internet Will Spur Market Growth
    • The Marketers
      • Two Levels Of Players
      • Major Marketers
      • Plus-Size Specialists
      • Fashion Giants Upping The Ante
      • Plus-Size Davids Vs. Goliaths
      • Urge To Merge Reshaping Competitive Landscape
    • Marketing And New Product Trends
      • New Attitudes Towards Plus-Size Women
      • But Old Prejudices Remain
      • Tapping Into Customer Loyalty
      • The New Sex Appeal
      • A Growing Emphasis On Supersizes
      • Jumping Into Juniors
      • New Demand For Prints, Patterns
      • Fashion Items Are Hot Sellers
      • Basic Wardrobe Builders Popular
      • Lingerie/Intimatewear a Strong Segment
      • $15 Million In Consumer Advertising
      • A Wide Variety Of Advertising Approaches
      • Sex, The City, And Mr. Big: Lane Bryant Makes a Splash
      • New Fashion Magazines Targeting Larger Women
    • Distribution And Retail
      • Distribution Plays Key Role
      • Retail Overview
      • A Two-Way Bottleneck
      • Discounters At The Lead
      • New Dynamics For Specialty Stores
      • Concept Shops In National Chains And Department Stores
      • Segregation Vs. Integration
      • Catalog Retailers
      • The Internet Impact
    • The Consumer
      • Six Out Of Ten Women Wear Size 12 Or Larger
      • Larger Women Making Themselves Heard
      • Plus-Size Lane Bryant Ranks 21St Among Jeans Brands
  • The Market
    • Introduction
      • Scope Of Report
      • Others Broaden, Narrow Plus-Size Definition
      • Reshaping Women's Apparel Sizes
      • Plus Sizes Use Several Sizing Systems
        • Table Size Comparisons: Women's Apparel Sizing Systems
      • Height, Weight, Other Measurements
      • Petites
      • Juniors Sizing
      • Custom Made For Some, 'Custom' Sizing For Most
    • Market History
      • Six Out Of Ten Women Wear Size 12 Or Larger
      • Society Views Larger Women Viewed As Social Outcasts
      • Dying To Bbe Thin
      • From Here To Maternity: Shapeless Styles Define Historical d Market
      • Social Norms Start To Shift As Women In The Workplace Enter Workplace
      • Social Norms Undergo Paradigm Shift In 1990s
      • Celebrity Ies Support Is Major Offer Supportcatalyst For Change
      • High-Profile Magazines Target
    • Plus-Size Products
      • Plus-Size Product Categories Mirror Mainstream Women's Apparel Categories
      • A Focus On Fashion, Refreshing Palettes
      • An Explosion Of Lingerie Products
      • Larger Bodies Call For Specific Designsrefreshing Palettes
      • Proportionally Designed For Larger Bodies
      • Plus-Ssize Petites Pose Special Problems
      • Stretch, Materials Include High-Tech, And Fabrics, Low-Tech Fabric Favorites
    • Market Size And Composition Growth
      • Packaged Facts Estimates U.S. Retail Sales Climb To At $31.6 Billion In 2000
        • Table U.S. Retail Sales Of Women's Plus-Size Apparel, 1996-2000
      • Other Market Size Estimates Vary
      • Sportswear Is Biggest Dollar Category
      • Sweaters, Casual Pants Lead Year 2000 Growth
      • Intimate Apparel At $6 Billion
      • Four Retailer Types Vie For Market Lead
    • Market In Perspective
      • Plus-Size Apparel Market In Context Of Larger Apparel Markets
      • U.S. Apparel Market Valued As Estimates As High As $318 Billion
      • Household Expenditures On The Rise
      • Household Expenditures Another Measure
      • Overall U.S. Women's Clothing Market Estimated At $96 Billion
      • Studies Estimate Plus-Size Clothing Comprises Nearly 30% Of Women's Apparel Market
    • Factors To Market Growth
      • Market Composition
      • A Booming Market, With Room To Grow
      • More American Women Are Larger
      • Wealthy Boomers Growing Older, Wider
      • Fashion Splash 's Entrance Will Boosting Market Growth
      • Supply Increasing, But Has Yet To Meet Demand
      • More Retailers Getting With Plus-Size Program, Better Efforts
      • Catalogs, Retailers, Internet Will Spur Incremental Growth Also Open Channels
      • Accessories Boost Potential Profits
    • Projected Market Growth
      • U.S. Retail Sales To Reach $47 Billion By 2005
        • Table Projected U.S. Retail Sales Of Women's Plus-Size Apparel, 2000-2005
  • The Marketers - Part 1
    • Marketer Overview
      • Hundreds Of Companies Compete Estimated Number Of Marketers
      • Two Levels Of Players Marketers
      • Major Marketers
      • Smaller Marketers Specifically Target Plus-Size Specialistswomen
      • Major Newer Players: Fashion Marketers Are Newer Entrants
      • Broadline Marketers Vs. Niche Players Specialty Firms
      • In Addition, Type Of Apparel Marketed
        • Table The U.S. Market For Plus-Ssize Women's Apparel: Selected Marketers And By Brand Lines And Product Part 1
        • Table The U.S. Market For Plus-Ssize Women's Apparel: Selected Marketers And By Brand Lines And Product Part 2
        • Table The U.S. Market For Plus-Ssize Women's Apparel: Selected Marketers And By Brand Lines And Product Part 3
    • The Competitive Situation
      • Private Label, National Brands On Topeach Account For One-Third Of Plus-Size Sales
      • An Increasingly Leading Marketers By Share
      • Marketer, Retailer Receptivity Increasing Reluctance Easing, But Retailer Bias Still An Issue
      • Fit And , Fashion As a Competitive Factors
      • New Competition: The Fashion Giants Marketers Upping The Ante
      • Plus-Size Davids Vs. Goliaths Major Marketers Threaten Smaller Companies
      • On The Other Hand,
      • Brand New Kids On The Block Taking Aim At Plus-Size Consumer
      • Direct/Internet Marketers Enters Fratake Personalized Approachy
      • Internet Presents Special Challenges
      • Trend Toward Branding Opportunities Abound In Moderate Apparel
      • Advertising To Builds Strong Brands
      • Plus-Size Women Exceptionally Brand Loyal
      • Urge To Merge Reshaping Es Competitive Landscape
      • Licensing Deals Afford Easier Entry, Quick Expansionboost Marketing Clout
    • Competitive Profile: Danskin, Inc.
      • Leading Marketers Of Dancewear, Activewear
      • A Venerable Dance Partner
      • Financial Struggles Plague Company
      • From Bad To Worse
      • Turnaround Underway?
      • Freestyle Line Right On Target
      • Danskin.Com: A ""Lifestyle"" Portal
    • Competitive Profile: Delta Burke Design
      • Designing Woman a Market Pioneer
      • Putting Plus-Size Customers Come First
      • Fashions Flatter The Figure
      • While Attention Flatters Customer
      • Licensing Deals Boost Growth
      • Fashionable, Sexy Styles
    • Competitive Profile: Goddess Bra Company
      • After 50-Plus Years, Goddess Still Reigns
      • Fit Blends With Fashion
      • Support Meets Styling
      • New Line Of Plus-Size Maternity Brasnewborns Enjoy Love At First Sight
    • Competitive Profile: Jones Apparel Group. Inc.
      • Widespread Market Coveragealong Came Jones
      • Jones New York Woman, Intimates Woman
      • Jones Acquires Mcnaughton Apparel Group In 2001, Inc.
      • Mcnaughton Targets Moderate Market
      • Mcnaughton Challenged By Rapid Expansion
      • Getting Back On Track
      • Major Brands Include Norton Mcnaughton, Erika
      • Challenged By Rapid Expansion
      • Streamlining, Expansions Boost Growth
      • Maggie Mcnaughton Is Plus-Size Entry
    • Competitive Profile: Kellwood Company
      • Strength Through Diversity
      • A Large Corporate Family
      • A 40-Year-Old Company
      • Acquiring Minds Want To Grow
      • 1999 Koret Merger a Major Boost
      • Organizational Flexibility Proves Beneficial
      • Corporate Giant Fields Targets Plus -Size Extensions
      • Emme Collection Targets Plus -Size Fashion
      • Supermodel Puts 's Star Power Behind Promotes Plus-Size Fashion Line
      • Fern Bratten Emphasizes Novelty Fashion
      • Sag Harbor Plus Sizes Target Lifestyles
  • The Marketers - Part 2
    • Competitive Profile: The Leslie Fay Company, Inc.
      • Back On Fashion's Track
      • Venerable Company Arises Ffrom Bankruptcy''s Ashes
      • A Tale Of Three Cities
      • Growth Through Acquisitions
      • Licensing Drives Branding Efforts
      • Leslie And Liz Team Up
      • Refocusing Retail Strategy
    • Competitive Profile: Liz Claiborne, Inc. (Elisabeth)
      • An Apparel Marketer Powerhouse
      • A Broad Range Of Labels
      • Dressing Women For The Workplace
      • Elisabeth Debuts In 1989
      • Elisabeth Indigo Goes Casual
      • Eelisabeth.Com Launched In 2000
    • Competitive Profile: Sara Lee (Champion Woman, Just My Size)
      • Everybody Likes Sara Lee
      • Many Megabest Known Bbrands Live Under Sara Lee''s Roof
      • Hanes: Feeling Good All Under
      • Plus-Size Champion Athleticwear Via Champion Womanproducts, Inc.
      • Just My Size Debuts In 1994, Now Among Country's Leading Brands
      • Just My Size Among Country's Leading Brands
    • Competitive Profile: Tommy Hilfiger Corporation
      • From Hip Hop Elite To Mainstream Fashion King
      • 2000 Revenues At $2 Bbillion
      • Licensing Partners
      • From High School To High Fashion
      • Tommy Hilfiger Woman Debuts
    • Competitive Briefsprofiles: Selected Marketers
      • Ellen Tracy, Inc.
      • Farr West Fashions
      • Kiyonna Klothing
      • One Step Up, Inc.
      • Tamotsu
  • Marketing And New Product Trends
    • Marketing Overview
      • New Attitudes Towards Plus-Size Women
      • But Old Prejudices Remain
      • Tapping Into Customer Loyalty
      • Bye-Bye Baggy: A Focus On Better Fit
      • Adapting From Misses Styles
      • A Focus On Fashion
      • From Casualwear To High Fashion
      • Larger Women Join Waifs On Fashion Runways
      • Celebrities Lend Credibility, Boost Sales
      • The New Sex Appeal
      • Plus-Size Petites For Shorter Women
      • A Growing Emphasis On Supersizes
      • Jumping Into Juniors
      • New Competitors In Plus-Size Juniors
      • Plus-Size Women Looking For Something New
      • Marketers Still Face Retailer Reluctance
    • New Product Trends
      • Fashion Driving Selection
      • Practical Elements Important
      • Rainbow Palettes Chasing Dowdy Away
      • New Demand For Prints, Patterns
      • Performance Fabrics Used For Greater Style, Performance, And Comfort
      • Fashion Items Are Hot Sellers
      • Fashion Styles In Plus-Size Pants
      • Basic Wardrobe Builders Popular
      • Comfortable Clothing Are De Rigueur
      • Eveningwear, Bridal Gowns An Underserved Niche
      • A Growing Focus On Athleticwear
      • Lingerie/Intimatewear a Strong Segment
      • Plus-Size Bras No Longer a "Sea Of White"
      • Plus-Size Intimatewear Taking On Style
      • Larger Women Want To Look Sexy, Too
      • Special Aviana Bras Target Mastectomy Customers
      • Swimwear Marketers Dive Into Plus Sizes
      • Plus-Size-Specific Accessories
        • Table The U.S. Market For Plus-Size Apparel: Selected New Product Introductions, 1999 Summer 2001
    • Advertising And Promotion
      • Methodology For Estimates Of Consumer Advertising Expenditures
      • A $15 Million Total, Placed Mostly In Magazines
      • Just My Size Is Leading Spender, At Over $6 Million
      • Plus-Size Retailer Lane Bryant Spends $3 Million
      • Elisabeth, Sigrid Olsen, And Dana Buchman Also Strong Contenders
      • Zana Di Also Tops Million-Dollar Mark
      • Newcomer Emme Another Big Spender
      • A Wide Variety Of Approaches
      • Just My Size Stars On Wal-Mart's In-Store Tv
      • Just My Size Says "I Am"
      • Lane Bryant Drives Down Information Highway-And Runway
      • Sex, The City, And Mr. Big: Lane Bryant Makes a Splash
      • Emme Takes Hands-On Approach To Promotions
      • Delta Burke Also Makes Personal Appeal
      • Elisabeth Relies On Classic Fashion Appeal
      • Maggie Mcnaughton Just Looks Expensive
      • Plus-Size Women On Par With C. J. Banks
      • Aviana Bras Best The Competition
      • August Max Woman Counts On Coupons
      • Seduce.Com Appeals To Full-Figured Women
      • New Fashion Magazines Targeting Larger Women
      • Trade Ads Put New Apparel Lines On Parade
      • Approaches To Trade Promotions
      • Department Store Cooperative Ads
      • Trade Groups And Shows Support The Industry
  • Distribution And Retail
    • Distribution Dynamics
      • Distribution Plays Key Role
      • Direct Distribution
      • Marketer And Retailer Distribution Centers
      • Third-Party Warehouses
      • Wholesalers And Sales Agents
      • Mass Vs. Authorized Distribution
    • Retail Channels
      • Overview
      • Four Retailer Types Vie For Market Leadership
      • Discounters At The Lead
      • 60% Growth Rate At Ames
      • New Dynamics For Specialty Stores
      • From Talbots To Torrid
      • Concept Shops In National Chains And Department Stores
      • Salon Z Steps In
      • Mail Order Merges With Internet Shopping
      • The Consolidation Factor: The Case Of Charming Shoppes
    • Retail Dynamics
      • Overview
      • A Two-Way Bottleneck
      • Larger Sales From Loyal Customers
      • Fighting The Space Crunch
      • Segregation Vs. Integration
      • Cato Stores Split The Difference
      • Shoppers, Selection, And Accessories
      • Equity In Pricing An Issue
      • Friendly Help, Personal Touch Appreciated
      • Defining Specific Demographics
      • Targeting The Juniors Market
      • The Pay Off From Promotion
      • A Role For Private Label
    • Catalog Retailing
      • Overview
      • Plus-Size Market Difficult To Penetrate
      • Speigel's For You Fiasco
      • Other General Apparel Catalogs Getting Into Game
      • Brick-And-Mortar Firms Also a Presence
      • Turnstylz Turns To Teens
      • Online Sales And Service Boost Catalog Companies
    • Internet Retailing
      • Overview
      • Women On The Web
      • Three Main Types Of E-Tailer
      • Internet-Only E-Tailers Sprout Up
      • Click-And-Mortar Merchandisers
      • New Addition: Marketer Liz Claiborne
      • Convenience, Selection Tops With Internet Shoppers
      • E-Tailers Offer Upbeat, Personal Feel
      • Lane Bryant Casts Its Web With Fashion Shows
      • Alight.Com Opens Virtual Dressing Room
    • Retailer Profile: Charming Shoppes, Inc.
      • The Specialty Retail Leader
      • The Lane Bryant Acquisition
      • The Alight.Com Acquisition
      • Fashion Bug, Fashion Bug Plus
      • Catherine's Plus Sizes
      • Answer And Added Dimensions
    • Retailer Profile: The Talbots, Inc.
      • Timeless Talbots
      • Midas Touch
      • Service Is a Trademark
      • Talbots Direct
      • Talbots Woman
  • The Consumer
    • Overview Of Overweight/Obesity Trends In Americathe Plus-Size Woman
      • Overview
      • Americans Getting Larger Than Ever
      • As Overweight And Obese
      • Measuring The Fat
      • More Americans Fatter
      • Cdc Findings Also Show Americans Getting Larger
        • Table Percentage Of Overweight/Obese Adult Americans, 1988-1994 Vs.And 1999
      • Non-Wwhite Women More Prone To Being Overweight Than Whites
      • Six Out Of Ten Women Wear Size 12 Or Larger
    • The Plus-Size Consumer Attitudes And Trends Perspective
      • Larger Women Making Themselves Heard
      • Six Out Of Ten Women Wear Size 12 Or Larger
      • Self-Esteem Aa Major Issue
      • Two Primary Attitudes: "Transient" And "Permanent"
      • The Age a Factor
      • Plus-Size Spending Up Across All Age Groups Both Young And Old Ring Cash Registers
      • Plus-Size Consumers Married, Better Off
      • Higher-Income Women Fastest-Growing Segment
      • No Cookie -Cutter Shape For Plus-Size Womenshape
      • Plus-Size Women Like To Shop
      • And Are Picky Consumers Discriminating Yet Daring
      • Still No Freedom Of Choice: Two Thirds Dissatisfied Unhappy Wwith Available Offerings Fashions
    • The Plus-Size Consumer Product Focus: Jeans, Panties, And Hosiery
      • Note On Simmons Market Research Bureau Data
      • Simmons Data On Women's Plus-Size Apparel
      • Plus-Size Lane Bryant Ranks 21St Among Jeans Levi The Leading Jeans Brand Brands
      • Jeans Consumer Demographics: Overall Vs. Lane Bryant
      • Just My Size Is Number-Five Panties Brand
      • Panty Consumer Demographics: Overall Vs. Just My Size
      • Just My Size Is Fourth-Ranked
      • The Hosiery Consumer Demographics Shopper: Overall Vs. Just My Size
        • Table Consumer Draw For Selected Brands Of Women's Jeans 2000
        • Table Demographic Characteristics Favoring Purchase Of Jeans Vs. Lane Bryant Plus-Size Jeans, 2000
        • Table Consumer Draw For Selected Brands Of Women's Panties 2000
        • Table Demographic Characteristics Favoring Purchase Of Panties Vs. Just My Size Plus-Size Panties, 2000
        • Table Consumer Draw For Selected Brands Of Women's Hosiery/Panty Hhose/Stockings, 2000
        • Table Demographic Characteristics Favoring Use Of All Jeans Vs. Lane Bryant Plus-Size Jeans, 2000
        • Table Demographic Characteristics Favoring Use Of All Panties Vs. Just My Size Plus-Size Panties, 2000
        • Table Demographic Characteristics Favoring Purchase Use Of All Hosiery/Pantyhose/Stockings Hosiery/Pantyhose Vs. Just My Size, 2000
  • Addresses Of Selected Marketers

Abstract

This pioneering report from Packaged Facts is one of the first to cover the U.S. market for women's plus-size apparel, estimated at $31.6 billion in 2000. Larger women are growing more self-confident and financially secure, and they are demanding fashion equality with their smaller-size sisters from the runway to retail. This fast-paced market has strong growth potential within an otherwise slow-moving women's apparel arena. The report quantifies market size and growth and factors influencing market growth, offering sales projections through 2005. The analysis features extensive competitive profiles of major and niche marketers and retailers, including specialty and e-tail players, plus analysis of current marketing and new product trends and innovative retail strategies. The report also features an in-depth profile of the plus-size consumer.

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