Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition

Published: January 1, 2010 - 292 Pages

Table of Contents

  • Executive Summary
    • Scope and Methodology
      • Five Product Classifications
    • Product Categories
    • Formulation Quality
    • Sales Venues: Retail and Foodservice
    • Forms, Sizes and Shapes
    • Hard-Frozen vs. Soft-Serve
    • Health and Wellness
    • Size and Growth of the Market
      • Sales to Grow From $24.6 Billion to $26.5 Billion by 2012
        • Table U.S. Sales of Frozen Desserts, 2005-2014
      • Market Share by Product Category
      • More Than Half of Sales From Foodservice
        • Table U.S. Sales of Frozen Desserts by Channel, 2005-2009 (in million $)
      • Ice Cream Leads, But the Buzz Is in Frozen Yogurt
      • Growth of this Mature Market Is All About Dollar Sales
      • Global Market Close to $74 billion
      • Nestlé, Unilever, Baskin-Robbins, Dairy Queen, Häagen-Dazs, Ben & Jerry's are Global Leaders
    • The Marketers
      • All Types of Marketers
      • A Changing World of Marketers
    • Sales Outlets
      • Scoop Shops Sell the Most Foodservice Frozen Desserts
      • Traditional Supermarkets Sell the Most Retail Frozen Desserts
    • The Consumer
      • How the Economy Impacts Frozen Dessert Purchases
      • Health and Wellness Revolution
      • Household Use of Frozen Dessert Products
    • New Product Trends
      • Simplicity and Localism Pace Product Developments
      • Focus on Health and Nutrition
      • Private Label Steps Up
      • Pursuing the Hispanic Consumer
      • Going Organic
      • Sports Entertainment, and Charitable Tie-Ins Still Flourish
  • Products and Packaging
    • Key Points
    • Scope of the Report
      • Definition of the Market
      • Products Outside of Scope
    • Five Basic Product Classifications
      • Primary Frozen Dessert Categories
    • Code of Federal Regulation Provides Legal Descriptions
      • Table Frozen Dessert Product Definitions
      • No Federal Frozen Yogurt Description
      • 02 NCAC 09K .0214 Standards of Identity for Frozen Yogurt
        • Table Reference Amounts Customarily Consumed Per Eating Occasion: General Food Supply
      • Quality Classifications
    • Components Affecting Quality Classifications
      • Fat Content
      • Overrun
      • Flavors
      • Sweeteners
      • Stevia for Ice Cream
      • Fillers
      • Mouthfeel
      • Mix-Ins
    • Quality Classifications
      • Economy
      • Regular
      • Premium
      • Superpremium
        • Table Quality Classification Characteristics
      • Quality Classifications as Income Classifications
      • Retail versus Foodservice Frozen Desserts
      • Hard-Frozen versus Soft-Serve
        • Table Hard Frozen versus Soft Serve Production 2000-2008
      • Multi-Serve versus Single-Serve
    • Types of Milk
      • Potential of Goat's Milk
    • Future Classification: Segmenting Products By Age Group
    • Retail Package Sizes, Shapes, and Materials
      • Paper and Plastic
    • Package Shapes and Sizes
      • The Squround
      • Shrinking Half-Gallons and Pints
      • Environmental Concerns Could Impact Multipacks
      • Walmart Sustainability Index May Impact Frozen Desserts Suppliers
      • Foodservice Sizes and Offerings
      • Sundaes and Banana Splits
      • Soda and Floats
      • Shakes and Malts
      • Blender Treats
      • Smoothies
      • Frozen Dessert Manufacturing
      • Quality Testing Improving
      • Ingredients Issues
    • Häagen-Dazs "Five": Could it Start Ingredient Trend?
    • Added Healthy Ingredients
      • Using All Natural Ingredients
      • USDA says Organic is Mainstream
      • Impact of Recession on the Organic Movement
      • Organic: Is It Really Different?
      • Localism
      • Fair Trade Ingredients
      • Gluten-Free
    • Food Safety Concerns
      • Product Recalls
      • Melamine Scare
      • New U.S. Food Safety Act Under Consideration
      • Food Industry Acts To Make Recalls More Efficient
      • Can Mistakes be Prevented?
      • Product Developments: Frozen Desserts Rich with Innovation
    • Report of Room Temperature Ice Cream Research Report Creates a Stir
      • From Subtracting to Adding for Health
    • Ingredient Companies Take Lead
    • Fortifying Frozen Desserts: Pros and Cons
      • In Favor of Fortification
      • Against Fortification
    • Recent Ingredient Developments Affecting Ice Cream
      • Probiotics are Hot…But Can They Get Hotter
      • Prebiotics Inclusion Can Spur Probiotic Impact
      • Lecithin in Ice Cream May Improve Fat and Glucose Processing
      • Lactose-Free Products in Need of Improvement
      • Omega-3 in Frozen Desserts for Heart Health
      • Non-Fish-Based Omega-3 Ingredients in Development
      • Omega-3 May Treat as Well as Prevent Heart Disease
      • Proteins Improve Taste and Texture
      • Vitamin D Benefits for Diabetics
      • Lycopene Creating Anti-Oxidant Frozen Desserts
      • Brainfood in Frozen Desserts?
      • Flavor Ingredients Double as Health Agents
      • Wild Blueberries Shows Potential
      • Blackcurrant on the Horizon?
      • Chocolate's Cardio Value
      • Jagua Fruit Offers Alternative to Artificial Blue Food Coloring
      • Antioxidant Rich Raspberry on the Rise
      • Boabob is the New Superfruit
      • Peppadew to be Promoted
  • The Market
    • Key Points
    • Market Size
      • Total U.S. Market Nears $25 billion
        • Table U.S. Sales of Frozen Desserts 2005-2009 (in million $)
      • Ice Cream is Largest Category
        • Table U.S. Sales of Frozen Desserts by Category, 2005-2009 (in million $)
      • Ice Cream Accounts for Almost 60% of the Total Market
      • Frozen Yogurt Continues Growth
        • Table U.S. Sales Growth of Frozen Desserts by Category 2005-2009, CAGR
      • Channel Overview: Nearly 60% of Sales From Foodservice
        • Table U.S. Sales Growth of Frozen Desserts by Channel, 2005-2009 (in million $)
      • Retail Channel: Growth From Ice Cream and Frozen Novelties
        • Table U.S. Retail Sales of Frozen Desserts by Category 2005-2009 (in million $)
      • Ice Cream Share is Consistent Through Recent Years
      • Superpremium Only a Small Portion of the Pie
      • Foodservice Channel: Frozen Yogurt Boom Continues
        • Table U.S. Foodservice Sales of Frozen Desserts by Category, 2005-2009 (in million $)
      • Despite Frozen Yogurt Growth, Ice Cream Still Dominates Foodservice
      • Soft Serve Ice Cream a Foodservice Specialty
        • Table U.S. Sales of Ice Cream by Channel, 2005-2009 (in million $)
      • Full-Fat Dominates Ice Cream in Retail
        • Table U.S. Retail Sales of Ice Cream by Nutrient Content Claim, 2005-2009 (in million $)
      • Frozen Yogurt Energizes Frozen Dessert Sales
    • Foodservice Frozen Yogurt Is a Soft-Serve Market
      • Table U.S. Sales Growth of Frozen Yogurt by Channel, 2005-2009 (in million $)
      • Sherbet/Sorbet/Water Ice/Non-Dairy Category Has Uneven Growth Among Subsegments
        • Table U.S. Sales Growth of Sherbet/Sorbet/Water Ice/Non-Dairy by Channel, 2005-2009 (in million $)
      • Frozen Novelties Foodservice Sales Gaining on Retail
        • Table U.S. Sales Growth of Frozen Novelties by Channel, 2005-2009 (in million $)
      • Private Label Growth Accelerates
        • Table U.S. Retail Sales of Branded vs. Private Label Frozen Desserts, 2005-2009 (in million $)
      • Private Label Shares Vary by Segment
      • Regional Preferences for Different Frozen Dessert Products
        • Table U.S. Adult Consumption of Frozen Dessert Product Types by Region, 2009 (index)
    • Market Trends and Developments
      • Economy Trumps All Factors
    • Consolidation
      • Some Growth Taking Place
    • Production Cuts
      • Table Frozen Dessert Production 2007-2009 (1,000 gallons)
    • Shrinking Containers
    • Retail Deals
      • Couponing
      • Price Reductions
    • Loyalty Programs
    • Private Label Offerings
    • Foodservice Deals
    • Reducing the Menu
    • Using the Internet: Social Networking as a Marketing Tool
      • Entering the Blogosphere
      • Twittering Frozen Desserts
      • Online Gaming
      • Online Gift Cards
    • Foodservice Expansion: At Home
    • Foodservice Expansion: Abroad
    • Co-Branding
    • Co-Branding Products
    • Express Locations
    • Do-It-Yourself Shops
    • Retail Expansion
    • Return of Frozen Yogurt
      • Pinkberry and Red Mango
      • Tart Taste
      • Probiotic Value
      • Probiotic in Packaged Frozen Yogurt, Too
    • Spur to Older Companies
    • Inspiring New Launches
      • Past the Saturation Point?
      • Rita's Shows Way for Water Ices
      • Gelato and Sorbet: Are They For Real?
      • Non-Dairy Frozen Desserts in Transition
    • Going Light
    • Going Organic
    • Going Simple
    • Going Gluten-Free
    • Doing Good
    • Going Green
      • Imports to the U.S.
      • Demographic Opportunities
        • Table Demographic Changes 2000-2008 (in millions)
    • Hispanic Market Outpaces Overall Population
    • Asian American Market Also Growing Fast
    • African-American Population Mainstream in Tastes
    • Seniors Are Increasing
    • Women
    • Projected Market Growth
      • Future Sales Growth Depends on Economic Recovery
      • Sales Expected to Reach Almost $26.5 Billion by 2014
        • Table Projected Total U.S. Sales of Frozen Desserts, 2009-2014 (in million $)
      • Frozen Yogurt is One Bright Spot
        • Table Projected U.S. Sales of Frozen Desserts by Category, 2009-2014 (in million $)
      • Shift From Retail to Foodservice as Economy Improves
        • Table Projected U.S. Sales of Frozen Desserts by Channel, 2009-2014 (in million $)
      • Frozen Yogurt and Novelties Drive Retail Growth
        • Table Projected U.S. Retail Sales of Frozen Desserts by Category, 2009-2014 (in million $)
      • Frozen Yogurt Leads Foodservice As Well
        • Table Projected U.S. Foodservice Sales of Frozen Desserts by Category, 2009-2014 (in million $)
      • Sugar Shortage Could Impact Prices and Sales
      • Fat Tax Could Also Impact Pricing
      • Expect Continued Private Label Growth
    • The International Market
      • Global Market Close to $74 billion
      • Nestlé and Unilever are Global Leaders in Retail
      • Baskin-Robbins, Dairy Queen, Häagen-Dazs, Ben & Jerry's Among Foodservice Leaders
    • Europe
      • UK
      • Russia
      • Eastern Europe
      • Scandinavia
    • Asia-Pacific
      • Japan
      • China
      • Singapore
      • Australia and New Zealand
    • Rest of the World
      • Middle East
      • Latin America
  • The Marketers
    • Key Points
    • An Overview of the Marketers
      • Identifying Acquisition Targets
      • A Diversified Array of Competitors
    • Three Growth Paths: Acquisitions, Innovation, Expansion
      • The Acquisition Track
      • The Innovation Track
      • The Expansion Track
    • Consolidation: A Fourth Path to Growth
    • The Big Two: Unilever and Nestlé/Dreyer's
      • How They Got That Way: Nestlé/Dreyer's
    • Dreyer's' Rise
    • Nestlé/Dreyer's Brands: Dreyer's/Edy's, Häagen-Dazs, Nestlé
      • Dreyer's/Edy's
        • Table Frozen Desserts from Nestlé/Dreyer's
      • Häagen-Dazs
      • Nestlé
      • How They Got That Way: Unilever
    • Unilever Research
    • Unilever Streamlines Management and Production
    • Unilever Environment-Friendly Cooler Program
    • Unilever's Brands: Ben & Jerry's, Breyers, Good Humor, Popsicle, Klondike and Starbucks
      • Good Humor
      • Popsicle
      • Breyers
      • Klondike
      • Ben & Jerry's
    • Unilever Swipes Starbucks from Nestlé/Dreyer's
      • Table Nestlé and Unilever Brands by Category
    • What's Ahead For Nestlé/Dreyer's and Unilever
    • Dean Foods: Reorganizing for Growth
    • What's Next For Dean?
    • Wells' Dairy, a Growing National Presence
    • What's Next For Wells'?
      • The Major Regionals: Looking Beyond the Horizon
      • Blue Bell
      • What's Next For Blue Bell?
      • Turkey Hill
      • What's Next For Turkey Hill?
      • HP Hood
      • What's Next For Hood?
    • Other Important Regionals: Gifford's, Graeter's, Hershey, Hudsonville, Perry's, Pierre's, Schoep's, Smith, Velvet, Yarnell
      • Gifford's
      • Graeter's
      • Hershey
      • Hudsonville
      • Oberweis
      • Perry's
      • Pierre's
      • Prairie Farms
      • Schoep's Ice Cream
      • Smith Dairy Products
      • Velvet
      • Yarnell's Ice Cream
    • The Foodservice Chains
    • Market Shares of Frozen Dessert Chains
      • Table Leading U.S. Frozen Dessert Chains by Units, 2008
    • The Major Ice Cream Chains
      • Baskin-Robbins
      • Ben & Jerry's
      • Braum's Ice Cream and Dairy Stores
      • Carvel
      • Cold Stone
      • Dairy Queen
      • Fosters Freeze
      • Friendly's
      • Häagen-Dazs
      • NexCen
      • NexCen's Brands: Marble Slab & MaggieMoo's
      • MaggieMoo's
      • The Major Frozen Yogurt Chains: Golden Spoon, PinkBerry, Red Mango, TCBY, Yogen Früz, YogurtLand
      • Golden Spoon
      • PinkBerry
      • Red Mango
      • TCBY
      • Yogen Früz
      • YogurtLand
    • Leading Chains in Gelato, Frozen Custard, Italian Ice and Other Categories
      • Gelato: Ciao Bella
      • Frozen Custard: Culver's
      • Italian Ice: Rita's
      • Ice Cream Beads: Dippin' Dots
      • Diet Specialist: Tasti D-Lite
      • Other Key Frozen Dessert Companies
      • Danisco
      • Denali
      • J&J Snack Foods
      • Schwan Food Company
      • Tofutti
      • YoCream
    • Companies to Watch
      • 3 Greek Gods
      • Archibold Frozen Desserts
      • Avasoft
      • Boulder Ice Cream
      • Bruster's
      • Céfiore
      • Choctál
      • Clemmy's
      • Glacier Homemade Ice Cream & Gelato
      • Good Times Restaurants
      • I Dolce
      • Jel-Sert
      • Kleinpeter Farms Dairy
      • LaSalle
      • Mars
      • MooBella
      • Naturally Iowa
      • Oregon Ice Cream Co.
      • Ritter's
      • San Gelato Cafe
      • SheerBliss
      • Stucchi's
      • Talenti
      • Turtle Mountain
      • U-Swirl Frozen Yogurt
      • Villa Dolce
    • Overseas Ice Cream Companies
      • Fredericks Dairies
      • The Incredible Ice Cream Company
      • Meiji Dairies
      • New Zealand Natural
      • Vadilal
    • Ice Cream Associations and Organizations
      • International Dairy Foods Association (IDFA)
      • U.S. Dairy Export Council (USDEC)
      • National Ice Cream Retailers Association (NICRA)
      • The New England Ice Cream Restaurant Association (NEICRA)
      • Great Lakes Ice Cream and Fast Food Association (GLIC&FFA)
      • International Association of Ice Cream Distributors and Vendors (IAICDV)
      • Euroglaces (European Ice Cream Association)
  • Foodservice
    • Key Points
    • Foodservice Distribution
      • Frozen Dessert Distribution Varies by Type and Establishment
        • Table Type of Frozen Desserts Sold by Foodservice Establishment Type
      • Scoop Shops
      • Restaurants and Fast Food Outlets
      • Kiosks, Pushcarts, Trucks
      • Vending Machines
      • Other Foodservice Outlets
      • Sources and Delivery Options Vary
      • On-Premise Production vs. Commissaries
      • Wells' Dairy A Model in Foodservice
      • Special Foodservice Products
      • Support Programs
      • Self-Serve on the Rise in Foodservice
      • Self-Serve as Cultural Trend
    • Foodservice Outlets
      • Scoop Shops Lead in Share of Sales
    • Hard Time for Foodservice
      • Scoop Shops
      • Impulse and Pre-planned Purchases
    • Finding the Right Format: Casual, Quick, Fancy, Entertaining, Etc.
    • Co-Branding and Menu Diversification
    • Adding That Special Touch
    • Restaurants
      • Frozen Desserts Reflect the Nature and Quality of Restaurant
    • Kiosks Make Frozen Desserts Available Anywhere
    • Health Concerns Hurt Sales Through Vending
    • Mobile Vending Includes Pushcarts and Trucks
      • Use in Viral Marketing
      • Increasing Limitations on Street Vendors
    • Special Occasion Foodservice
  • Retail
    • Key Points
    • Retail Distribution
      • How Frozen Desserts Get to Retailers' Freezers
    • Direct-Store-Delivery (DSD)
      • The Advantages of DSD
      • Downside of DSD
        • Table Price Impact DSD vs. Warehouse Delivery, August 2009
    • Warehouse Delivery
      • Warehouse Delivery Advantages
      • Organic and Natural Foods Distributors
    • Other Distribution Methods
      • Distributing Refrigerated and Frozen on the Same Truck
    • Smaller Marketers Work Through Brokers
      • Distribution Is Second Highest Cost Next to Production
      • Computerization Helps Cut Distribution Costs
    • Retail Outlets
      • Shopping Options Are Plentiful
        • Table Frozen Dessert Selection by Retail Outlet
      • Recession Changes Food Shopping Habits
      • Retail Gains From Foodservice Loss
    • Ice Cream Still Worth Spending More
    • The Frozen Dessert Retail Environment
      • Traditional Supermarkets Still Remain the Leader in Share of Sales
    • The Leading Food Retailers
      • Table Top Ten U.S. Food Retailers, by Dollar Sales and Number of Stores, 2009
      • The Importance of Value
      • Walmart: The 800 Pound Gorilla
    • Saving on Brand Names
      • Table Frozen Dessert Brands Carried in Walmart Stores
    • Saving More on Private Label: Great Value Frozen Desserts
      • SuperValu Escalates Private Label Challenge to Brands
      • 7-Eleven Nears Frozen Dessert Commitment
      • Other Private Label Frozen Desserts Likely
      • Retailers Support Frozen Dessert Promotions
    • Comparative Pricing
      • Regular and Sale Prices Vary By Market and Outlet
        • Table Price Variations for Packaged Frozen Desserts by Location, November 2009
        • Table Price Variations for Breyers 1.5 Qt. Package by Location, November 2009
        • Table Price Variations for Frozen Novelties by Location, November 2009
  • Consumer
    • Key Points
    • Today's Consumer: Surviving the Recession
      • Pursuing The Optimum Price/Value Balance
      • Eating In More
      • Looking For Deals at the Grocery
      • More Stores
      • Pursuing Health
    • Areas of Concern
      • Pursuing Indulgence
    • Buying Organic: Indulging the Ego
    • Simmons Consumer Survey
      • Per Capita Consumption of Frozen Dessert Products
        • Table U.S. Total and Per Capita Production of Frozen Desserts, 1920-2009
    • Demographics of Frozen Dessert Production
      • Household Consumption of Frozen Dessert Products
        • Table Percentage of U.S. Households That Use Frozen Desserts, by Product Type, 2007-2009
        • Table Household Consumption of Frozen Dessert Product Types, by Region, 2009 (index)
    • Household Consumption of Ice Cream and Sherbet by Brand
      • Table Percentage of U.S. Households That Use Ice Cream and Sherbet, by Brand, 2007-2009
      • Table Percentage of U.S. Households That Use Frozen Yogurt, by Brand, 2007-2009
      • Table Percentage of U.S. Households That Use Frozen Novelties by Brand, 2007-2009
    • Demographic Preferences by Nutrient Claims
      • Table Demographic Indicators and Resisters of Ice Cream by Nutrient Content Claim, 2009 (index of U.S. households)
      • Table Demographic Indicators and Resisters of Frozen Yogurt by Nutrient Content Claim, 2009 (index of U.S. households)
      • Table Demographic Indicators and Resisters of Frozen Novelties, Sherbet, and Sorbet, 2009 (index of U.S. households)
    • Attitudes Toward Food and Shopping
      • Looking for Bargains
      • Using Coupons
      • Coupons in Retail and Foodservice
    • Looking at Labels
      • Looking at Ingredients
    • Against Artificial Ingredients
    • The Gourmet Consumer
      • Calories Don't Count…For Some
      • The Organic Consumer
    • For the Environment
    • The Dieting Consumer
      • Table Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Shop for Specials or Bargains" 2009 (U.S. adults)
      • Table Indices by Use of Select Frozen Desserts for Agreement with Statement: "I am Often swayed by coupons to try new foods," 2009 (U.S. adults)
      • Table Indices by Use of Select Frozen Desserts for Consumers Who Use Cents-off Coupons: Food/Groceries and Fast-food Restaurants, 2009 (U.S. adults)
      • Table Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Usually Read the Information on Food Labels," 2009 (U.S. adults)
      • Table Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Like to Know About the Ingredients Before I Buy Food," 2009 U.S. dults)
      • Table Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Prefer Foods Without Artificial Additives," 2009 (U.S. adults)
      • Table Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2009 (U.S. adults)
      • Table Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Eat Foods I Like Regardless of Calories," 2009 (U.S. adults)
      • Table Indices by Use of Select Frozen Desserts for Agreement with Statement: "When I Shop for Food, I Look for Organic/Natural," 2009 (U.S. adults)
      • Table Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Would Pay More for Environmentally Friendly Products," 2009 (U.S. adults)
      • Table Indices by Use of Select Frozen Desserts for Agreement with Statement: "I am Currently Dieting," 2009 (U.S. adults)
  • Product Trends
    • Key Points
    • The Trends
      • And Now for Something Completely Different
    • Innovation is Rare
      • Innovation: The Ice Cream Cone
      • Innovation: Frozen Novelties
      • Innovation: Häagen-Dazs
    • Innovation: Mix-Ins
      • Innovation: Frozen Yogurt
      • Innovation: Low Fat Ice Cream
      • Innovation: Dippin' Dots
      • Innovation: Frozen Yogurt Redux
    • Innovation Today
    • Häagen-Dazs Five Stands Out
    • Fair Trade Appeals To Socially Conscious Consumers
    • Appealing to Foodies
      • Choctál Single Origin
      • Kleinpeter Stresses Localism
      • Häagen-Dazs Fleur de Sel
    • Going Upscale
      • Starbucks Goes Suprepremium
      • Supervalu Private Label Going Upscale
      • Gelato on Upscale Fringe
    • Healthier Than Ever
      • Kemps Frozen Yogurt with Omega 3
      • Pierre's Yovation
      • Julie's Organic Ice Cream Organic Gluten Free Vanilla Ice Cream Sandwich Cookies
      • Turkey Hill Adds Calcium and Vitamin D
      • Jolly Llama Promotes Antioxidant Value
      • Clemmy's Adds Xylitol, Leaves Out Sugar
      • Dreyer's Dibs Snack Bags Offers Portion Control
      • More Portion Control from SheerBliss
    • Going Organic
      • Perry's First Organic
      • Boulder Adds Organic
    • Pursuing The Hispanic Consumer
      • Dreyer's Hispanic Gambit
      • Blue Bell Hispanic Flavors Accompany Expansion in Florida
      • Trends That Never End
    • Sports Tie-Ins
    • Entertainment Tie-Ins
    • Celebrating Community
    • Co-Branding
    • Two-In-One
    • Second Time Around for Viennetta
    • Renaming
    • Selected Marketers

Abstract

Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition


The U.S. market for ice cream and related frozen desserts neared $25 billion in 2009, with sales growth from previous years slowed somewhat by the recessionary economy. Manufacturers of retail frozen desserts and operators in the frozen dessert foodservice industry (which accounts for better than half of total category sales) adjusted their prices in order (or held the price line and reduced package sizes) to keep consumers screaming for ice cream instead of about how much it cost. Price controls and price-based promotions are likely to stay in effect as the economy slowly rebounds. So, too are cost-saving trends like the consolidation of companies and brands, as in the case of Hood and Brighams, and industry production and administrative facilities, as practiced most notably by Unilever.

But, as the Packaged Facts report on ice cream and other frozen desserts - including ice cream, frozen yogurt, gelato, frozen custard, water ices, non-dairy frozen desserts and frozen novelties - notes, keeping prices down will not be enough to expand sales. To do that, manufacturers and foodservice operators alike will be looking to build on the trends that have emerged over the past two years, notably a taste for tart frozen yogurt that features good-for-you probiotic bacteria that improve digestion. The Packaged Facts report suggests the likelihood of probiotics being added to other frozen desserts and includes coverage of other healthy ingredients that may soon be showing up in value-added health-oriented frozen dessert products such as prebiotics (that make probiotics more efficient), Omega-3, and added calcium. Related to the development of these value-added healthy products is the growth in the number of organic frozen desserts and the development of natural sources to replace artificial flavor and color ingredients. The report also discusses the importance to the industry of creative ingredient suppliers such as Danisco.

Another emerging trend certain to continue will be the introduction of frozen desserts with flavors targeted to the growing Hispanic population. Our report covers the potential for products with flavors that appeal to the Asian American consumers and the likelihood of their crossover to the mainstream flavor map. Also covered is the growing interest in European-style gelato as a lower fat alternative to American ice cream and the potential for regional favorites like Italian ices from the Northeast and frozen custard from the Midwest to gain national prominence.

Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition profiles national and international marketers like Unilever, Nestlé/Dreyers, Baskin-Robbins and Dairy Queen; major regionals like Blue Bell and Turkey Hill; emerging powerhouses like Cold Stone Creamery and NexCen; and players catching fire like Red Mango and Rita’s. Particular attention is given to the growing turf battles as franchisers aim to gobble up as many locations in as many markets across the country as possible, and the possible fallout from over-extension. Although focused on the U.S., the report also scans the global market with special attention to markets like China, Eastern Europe, and the Middle East where economic development has spurred a taste for American ice cream even as global marketers acquire and reinvigorate local favorites.

Read an excerpt from this report below.

Report Methodology

Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition is based on primary and secondary research. Primary research included interviews with industry participants regarding product and packaging trends, marketing programs, distribution methods and technological breakthroughs; and on-site examinations of retail and foodservice venues.

Secondary research entailed data gathering from consumer and industry publications, newspapers, government reports, financial reports, company literature and corporate annual reports. The analysis of consumer demographics was derived from spring 2009 Simmons Market Research Bureau data.

What You’ll Get in This Report

Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition offers predictions about the growth of the frozen dessert market, identifies important emerging players and explores the environment in which industry trends will develop over the next few years. The report includes extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report

If your company is already doing business in the frozen dessert market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for frozen desserts, as well as projected markets and trends through 2012.

This report will help:

  • Marketing managers identify market opportunities and develop targeted promotion plans for ice cream and related frozen desserts.
  • Research and development professionals stay on top of competitor initiatives and explore demand for ice cream and related frozen desserts.
  • Advertising agencies working with frozen dessert, retail, and ingredient clients understand the product buyer to develop messages and images that compel consumers to buy ice cream and related frozen desserts.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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