MarketLooks: The U.S. Religious Publishing and Products Market

Published: January 1, 2000 - 19 Pages

Table of Contents

  1. Market Size
  2. Product Definition
  3. Product Trends
  4. Market Share
  5. Market Forecast
  6. Distribution
  7. The Consumer
  8. Industry Trends
  9. Company Profiles

Abstract

MarketLooks are concise, graphic-rich summaries of full-length market research reports. Reports that cover more than one market segment are split into corresponding MarketLooks to allow you to purchase only what you need. This MarketLooks was created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports.

Compiled From: "The U.S. Religious Publishing and Products Market"
Abstract from full report:

This Packaged Facts report examines the $5.7 billion market for religious materials at the turn of the new millennium. Sales data and forecasts are provided for 1995-2004 across three product categories: books, stationery/giftware/merchandise and audio/visual/software. An extensive discussion of marketing strategies and new product trends reveals how marketers such as Thomas Nelson, EMI Christian Music Group, Zondervan and Tyndale House are tapping into Americans' increasing and far-flung interest in the spiritual realm. The report also provides detailed demographic data about the consumers most likely to purchase religious products.

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