The U.S. Skincare Market

Published: April 1, 2001 - 208 Pages

Table of Contents

  • Executive Summary
    • Scope And Methodology
      • Products Covered
      • Report Methodology
    • The Products
      • Skincare Market Parameters
      • Three Major Product Classes: Mass-Market, Prestige, And Alternative
      • Three Product Categories: Hand And Body Moisturizers, Facial Moisturizers, And Facial Cleansers
      • Regulatory Milieu
    • The Market
      • Retail Sales Grew Some 7% To Nearly $4.5 Billion In 2000
      • Overall Skincare Numbers Disguise Volatility Of Individual Categories
        • Table U.S. Retail Sales Of Skincare Products, 1996-2005
      • Market Composition By Product Type
      • Market Composition By Retail Outlet
      • Factors In Future Market Growth
    • The Marketers
      • Over One Hundred Companies Market Skincare Products Nationally
      • Most Specialize By Sales Channel
      • Four Companies Dominate Mass Market
      • Johnson & Johnson Moves Into First Place
      • Unilever, Second Largest Skincare Marketer In Mass Outlets
      • Procter & Gamble Fields Two Major Skincare Brands
      • Kao Markets Skincare In U.S. Through Its Andrew Jergens Subsidiary
      • Prestige Marketers Are Usually Cosmetics Or Fragrance Companies
      • Two Marketers Dominate Prestige Skincare
      • Estee Lauder Leads
      • L'Oreal Follows
      • Second Tier Prestige Marketers
      • Natural Food Store Marketers
      • Direct Marketers
      • Specialty Store Brands
      • Competitive Overview
      • New Product Trends
    • Distribution And Retail
      • A Wide Variety Of Suppliers And Retailers Makes For Complex Distribution Paths
      • Retail Picture Is More Complex Than Ever
      • Prestige Sector Defined By Selection, Price, And Service
      • Mass Merchandisers, Drugstores, And Supermarkets
      • Mass Outlets Changing Formats, Getting Into Each Other's Business
      • Mass Merchandisers Overtake Drugstores In Skincare
    • The Consumer
      • Note On Consumer Base
      • The Hand And Body Moisturizer Consumer
      • Few Factors Favor Overall Product Use
      • The Facial Moisturizer Consumer
      • User Demographics Are Not Pronounced
      • Heavy Product Use Presents a More Pronounced Portrait
      • The Facial Cleanser Consumer
  • The Products
    • Anatomy Of The Skin
      • A Highly Complex Organ
      • The Social Function Of Skin
      • What Skin Anatomy Means For The Skincare Market
      • Epidermis, Dermis, And Subcutis
      • The Skin Resists Penetration By Drugs And Topically Applied Nutrients
      • Oil Glands Protect The Skin
      • Four Skin Types: Oily, Dry, Balanced, Combination
      • Common Skin Problems
      • Proper Skincare: Protection Against Uv Light Is Essential
      • Photosensitivity
      • Skin Changes Throughout Life
      • Other Environmental Causes Of Skin Problems
    • A Brief History Of Skincare Products
      • Ancient Preparations
      • Modern Skincare Parallels Advances In Science
      • Nasa Gives Products a High-Tech Boost
      • Collagen And Biomatrix Complexes: The Rage Of The Mid- To Late-1970s
      • Products With Sunscreens "Prevent Premature Aging"
      • Cell Renewal Concerns Start In 1980
      • 1980-1986 Are Golden Years For Biological Concepts
      • "Miracle Cures" Proliferate
      • 1992 Offers The Arrival Of Alpha Hydroxy Acids
      • Late 1990s Brings Enzymes And Vitamins To Center Stage
      • The Advent Of The Pore Strip
    • Product Classifications
      • Skincare Market Parameters
      • Wide Variety Of Forms
      • Two Product Classes: Mass Market And Prestige
      • "Lift" Products
      • Therapeutic Vs. Cosmetic Products
      • Antiaging Preparations
      • Target Audience Classifications
    • Product Ingredients
      • Moisturizing Ingredients
      • Cleansing Ingredients
      • Toning Ingredients
      • Specialty Ingredients
    • Product Packaging
      • Types And Sizes Of Product Packaging
    • Regulatory Milieu
      • Skincare Products Under Fda Jurisdiction
      • Regulatory Distinctions Between Drugs And Cosmetics
      • In Practice, Skincare Occupies a Borderland
      • Skincare Marketers' Self-Regulation
  • The Market
    • Methodology Of Sales Estimates
      • Retail Sales Grew Some 7% To Nearly $4.5 Billion In 2000
        • Table U.S. Retail Sales Of Skincare Products, 1996-2000 (Dollars)
      • 7% Rise Caps Four Years Of Dramatic Growth
      • Prestige Skincare Sales Over $2 Billion
        • Table U.S Retail Sales Of Skincare Products: Mass Market Versus Prestige, 1996-2000 (In Millions Of Dollars)
      • Overall Skincare Numbers Disguise Volatility Of Individual Categories
        • Table U.S. Retail Sales Of Mass-Market Skincare Products By Category, 1996-2000 (In Millions Of Dollars)
    • Market Composition By Product Type
      • Hand And Body Moisturizers Account For 43% Of Sales
      • Thanks To Pore Strips, Facial Cleanser Sales Almost Equal Facial Moisturizer Sales
        • Table Share Of Mass-Market Skincare Retail Sales By Product Category, 1996-2000 (Percent): Hand And Body Moisturizers, Facial Moisturizers, Facial Cleansers
      • Facial Moisturizers Are More Important In Prestige Than In Mass Market
      • Facial Moisturizers' Share Of Total Skincare Market Is Around 46%
      • Three Categories Accounted For Nearly Equal Shares Of Mass-Market Skincare Growth Since 1996
        • Table Share Of Mass-Market Skincare Growth By Product Category And Segment, 1996-2000 And 1998-2000 (Dollars And Percent)
    • Market Composition By Retail Outlet
      • Skincare Products Are Sold In a Variety Of Retail Formats
      • Mass Outlets Have An Edge In Sales
      • Drugstores And Food Stores Losing Ground To Mass Merchandisers
    • Market Composition By Region And Season
      • There Are Few Regional Differences In Skincare Use
        • Table Regional Use Of Skincare Products By Category, 2000 (In Millions)
      • Sales Vary Slightly By Season, With Third Quarter Weakest
        • Table Seasonality Of Sales By Product Category, 1999 And 2000 Combined
    • Factors In Future Market Growth
      • Aging Boomers Drive The Market
      • Boomers Pamper Themselves
      • The Baby Boom Echo
      • Consumer Skincare Reflects a Rising Use Of Professional Skin Treatments
      • Skincare Products Are An Alternative And An Accessory To Dermatology Visits And Spas
      • Boomers In Their Fifties Shift Focus To Antiaging
      • Boomers Have Money To Spend On Skincare
      • Exit The Baby Boomers?
      • Ahas Lead Consumers To Expect Innovation
      • Ahas Confirmed Safe With Sunscreens At Levels Used In Mass-Market Formulas
      • Further Potential Of Pore Cleaning Products
      • The Competitiveness Of The Skincare Market Keeps It Hot
      • A Boom Economy Provides Disposable Income For Skincare
      • The U.S. Economy May Be a Negative Factor After 2000
      • Effects Of Prestige-To-Mass Shift
    • Projected Growth Of Market
      • Skincare Will Top $5.4 Billion By 2005
        • Table Projected Growth In U.S. Retail Sales Of Skincare Products, 2000-2005 (Dollars)
  • The Marketers - Part 1
    • Over One Hundred Companies Market Skincare Products Nationally
      • Most Specialize By Sales Channel, But The Largest Have a Presence In Both Mass And Prestige Outlets
      • Some Specialize By Category, Some Don'T
      • Four Companies Dominate Mass Market
      • Johnson & Johnson Moves Into First Place
      • Unilever, Second Largest Skincare Marketer In Mass Outlets
      • Procter & Gamble Fields Two Major Skincare Brands
      • Kao Markets Skincare In U.S. Through Its Andrew Jergens Subsidiary
      • Prestige Marketers Are Usually Cosmetics Or Fragrance Companies
      • Two Marketers Dominate Prestige Skincare
      • Estee Lauder Leads
      • L'Oreal Follows
      • Second Tier Prestige Marketers
      • Other Important Prestige Players
      • Ethnic Skincare Specialists
      • Natural Foods Store Marketers
      • Direct Marketers
      • Specialty Store Brands
        • Table U.S. Skincare Products: Selected Marketers, Brands, And Products, 2000 Part 1
        • Table U.S. Skincare Products: Selected Marketers, Brands, And Products, 2000 Part 2
        • Table U.S. Skincare Products: Selected Marketers, Brands, And Products, 2000 Part 3
        • Table U.S. Skincare Products: Selected Marketers, Brands, And Products, 2000 Part 4
        • Table U.S. Skincare Products: Selected Marketers, Brands, And Products, 2000 Part 5
        • Table U.S. Skincare Products: Selected Marketers, Brands, And Products, 2000 Part 6
    • Shares Of Skincare Marketers In Mass-Market Outlets
      • Four Leading Marketers Account For 57% Of Sales
      • Johnson & Johnson Is The Leading Marketer, With 17.4% Of Market Sales
      • Unilever's Share Down To 17%
      • P&G Knocks Kao Out Of Third Place
      • Kao's Share Declines Sharply
      • Like P&G, Beiersdorf Climbs Back Thanks To Antiaging Products
      • Varying Fortunes For Seven Other Marketers
      • Private Label's Share Grew In 2000
        • Table U.S. Skincare Market: Estimated Marketer Shares Of Mass-Market Skincare Product Sales, 1996, 1998, And 2000
    • Marketer And Brand Shares Of Mass-Market Hand And Body Moisturizers
      • Top Four Marketers Account For 58% Of Sales
      • Shifting Shares Among Top Four
      • Three More Marketers Make The List
        • Table U.S. Skincare Market: Estimated Marketer/Brand Shares Of Mass-Market Hand And Body Moisturizers: 1996, 1998, And 2000
    • Marketer And Brand Shares Of Mass-Market Facial Moisturizers
      • Top Three Marketers Register Double-Digit Shares
      • Next Tier Occupied By Unilever And Beiersdorf
      • Remaining Marketers Have Shares In 1% To 3% Range
        • Table U.S. Skincare Market: Estimated Marketer And Brand Shares Of Mass-Market Facial Moisturizers, 2000
        • Table U.S. Skincare Market: Estimated Brand Shares Of Mass-Market Facial Moisturizers, 1996, 1998, And 2000
    • Marketer And Brand Shares Of Mass-Market Facial Cleansers
      • Top Four Marketers Account For Around Two-Thirds Of Sales
      • Johnson & Johnson Replaces Kao As Leading Marketer
      • P&G In Second Place Thanks To Kao's Decline
      • Unilever's Share Down 2.8 Points
      • Kao's Share Down By Half
      • Alberto-Culver Stands Where It Stood In 1996
      • Most Of The Remaining Marketers Improve Their Standing
        • Table U.S. Skincare Market: Estimated Marketer/Brand Shares Of Mass-Market Facial Cleansers, 1996, 1998, And 2000
    • Competitive Overview
      • Market Becomes More Concentrated In The Nineties Despite Proliferation Of Marketers
      • Shifting Shares Reflect Timing Of New Product Initiatives
      • P&G, Unilever And Kao's Loss; J&J, L'Oreal And Beiersdorf's Gain
      • Johnson & Johnson
      • L'Oreal
      • Beiersdorf Ag
      • Procter & Gamble
      • Unilever Reconceives Vaseline Intensive Care And Sells Elizabeth Arden
      • Rise And Fall Of Kao/Jergens
      • Avon Experiments
    • Competitive Profile: Alberto-Culver Company
      • Sales Of $2.2 Billion In 2000
      • Alberto-Culver Bought St. Ives Laboratories In 1996
      • Failure To Be In The Right Category At The Right Time
      • No Entry In Pore Strips
      • Reduced Support Of Hand And Body Moisturizers
      • Facial Cleansers Do Well
      • Frequent New Product Initiatives
    • Competitive Profile: Avon Products, Inc.
      • Sales Of $5.7 Billion In 2000
      • Avon's Direct Sales Model
      • New Threats To Direct Sales, And Avon's Response
      • Skincare: A Major Part Of The Avon Product Mix
      • Very Frequent Product Introductions
    • Competitive Profile: Beiersdorf Ag
      • Sales Of $3.7 Billion In 1999
      • Seventh-Place Marketer Of Mass-Market Skincare Products In The U.S.
      • Nivea Visage Q10 Scores a Touchdown For Beiersdorf
    • Competitive Profile: The Clarins Group
      • An International Marketer Of Toiletries And Haute Couture
      • A Skincare Line Of More Than One Hundred Products
      • Recent Initiatives In Skincare
    • Competitive Profile: The Estee Lauder Companies Inc.
      • Net Sales Of Almost $4.4 Billion In Fiscal 2000
      • A Global Skincare And Cosmetics Marketer
      • A Prestige Marketer Moving Into Mass Market
      • Rule Makers And Rule Breakers: Brands For Every Prestige Niche
      • A 50-Year History In Prestige Skincare
      • Unchallenged Leader Of Prestige Skincare
      • Initiatives In Specialty Retailing
      • New Skincare Direction
      • Dipping Toe Into Hand And Body Category
      • New Mass Skincare Line
  • The Marketers - Part 2
    • Competitive Profile: Elizabeth Arden, Inc. (Formerly Ffi Fragrances, Inc.)
      • Sales Of $361 Million In Fiscal 2000
      • 230 Brands, Now Including Elizabeth Arden
      • Elizabeth Arden Under Unilever
    • Competitive Profile: Johnson & Johnson
      • Sales Of $27.5 Billion In 1999
      • Company History
      • Organization
      • The Leading Company In Mass-Market Skincare
      • Clean & Clear Grows Slowly While J&J Neglects Purpose
      • Neutrogena Bucks Cleanser Decline And Succeeds As Moisturizer Too
      • Roc Helps J&J Capitalize On Antiaging Segment
    • Competitive Profile: Kao Corporation/Andrew Jergens Co.
      • Sales Of $8 Billion In Fiscal 2000
      • The Second Place Facial Cleanser-Briefly The First Place Cleanser
      • Success Brings Competition, And Bad Drives Out Good
      • Other Kao Skincare Products Also Suffer
      • New Product Initiatives In 1999 And 2000
      • Kao's Skincare Business In Japan
    • Competitive Profile: L'Oreal, S.A.
      • The World's Largest Beauty Products Company
      • U.S. Subsidiaries L'Oreal Usa And Soft Sheen Products
      • Among The Top 10 In Skincare
      • L'Oreal Plenitude Scores Big In 1999 And 2000
      • Recent Product Initiatives For Lancome
      • Other L'Oreal Prestige Skincare Brands
    • Competitive Profile: Pfizer Inc.
      • Product Of a Merger Between Pfizer And Warner-Lambert Company
      • Many Familiar Consumer Brands, But Prescription Drugs Are Pfizer's Main Earners
      • Skincare Products
    • Competitive Profile: Procter & Gamble
      • Sales Of $40 Billion In Fiscal 2000
      • Company History
      • Familiar P&G Brands
      • Moving From Soap To Health Care
      • P&G's Skincare Brands
      • Oil Of Olay's 1995 Bha Setback
      • Oil Of Olay's Second Try
      • Provital Line Targets Women Over 50
      • Noxzema a Sinking Ship
    • Competitive Profile: Revlon Inc.
      • Sales Of $1.9 Billion In 1999
      • Revlon History
      • Revlon's Experience With Skincare
      • Almay Bha Launch Crushed By P&G's Launch Of Similar Product
      • Recent Initiatives In Skincare
    • Competitive Profile: Unilever
      • Sales Of $43.6 Billion In 1999
      • U.S. Operating Companies And Familiar Brands
      • The World's Largest Joint Venture
      • Four Main Skincare Brands; Pond's, Vaseline, Suave, And Caress
      • Declining Shares In All Three Skincare Categories
      • Vaseline Intensive Care
      • Pond's: From Cold Cream Brand To General Skincare Brand
      • Smaller Brands: Suave And Caress
    • Product And Marketing Trends
      • Pace Of Product Introductions Rises Throughout Decade
      • Herbs, Vitamins, Botanicals, And Exfoliants Are Ubiquitous
      • Dermal Patches And Pore Strip Launches Become Scarce
      • Rise In Antiaging Introductions Reflects Rise In Sales
        • Table Selected New Skincare Product Introductions: Antiaging, 1999-2000
      • Eye Treatments Multiply
        • Table Selected New Skincare Product Introductions: Eye Treatments, 1999-2000 (Listing): 16 Marketers, 19 Brands
        • Table Selected New Skincare Product Introductions: Firm/Lift, 1999-2000 (Listing): 7 Marketer, 8 Brands
      • Anti-Cellulite Products
        • Table Selected New Skincare Product Introductions: Anti-Cellulite, 1999-2000
      • With Natural Progesterone
        • Table Selected New Skincare Product Introductions: With Progesterone, 1999-2000
      • The Importance Of Pores
        • Table Selected New Skincare Product Introductions: Pore Cleansing, 1999-2000
      • Masks Becoming Commonplace
        • Table Selected New Skincare Product Introductions: Masks, 1999-2000
      • Spray-On Body Lotions
        • Table Selected New Skincare Product Introductions: Spray-On, 1999-2000
      • A Spa At Home
        • Table Selected New Skincare Product Introductions: Spa At Home, 1999-2000
      • Skincare Treatments Specifically For Day Or Night
        • Table Selected New Skincare Product Introductions: Day/Night Treatments, 1999-2000
      • New Products In a Fragrance Line
        • Table Selected New Skincare Product Introductions: In a Fragrance Line, 1999-2000
      • New Skincare Products For Men
        • Table Selected New Skincare Product Introductions: For Men, 1999-2000
      • Aromatherapy
        • Table Selected New Skincare Product Introductions: Aromatherapy, 1999-2000
      • Ingredient Trends
        • Table Selected New Skincare Product Introductions: With Sea-Derived Ingredients, 1999-2000
        • Table Selected New Skincare Product Introductions: With Soy, 1999-2000
        • Table Selected New Skincare Product Introductions: With Coenzyme Q10, 1999-2000
        • Table Selected New Skincare Product Introductions: Ester-C, 1999-2000
        • Table Selected New Skincare Product Introductions: With Milk, 1999-2000
    • Estimated Advertising Expenditures
      • Ad Spending Down In 1999 As The Biggest Spenders Tighten Their Belts
      • Procter & Gamble, Unilever, And Kao Sharply Curtail Ad Buys
      • L'Oreal And Estee Lauder Also Lower Ad Spending, Less Drastically
      • Johnson & Johnson And Beiersdorf Support Big Product Rollouts With Advertising Increases
      • Warner-Lambert, Bristol-Myers Squibb, And Scott's Liquid Gold Also Spend More In 1999
    • Advertising Positioning
      • Upscale Brands Preserve Style Of Prestige Cosmetics
      • Strictly Skincare Brands Such As Clinique And Roc Have a More Austere Style
      • Various Proofs Of Effectiveness
      • Ingredients-Preferably Novel Ingredients-Are The Proof In Antiaging
      • Clinique, However, Tells No Ingredient Story, Model Story-Or Any Story
      • Proof With Pictures And Famous Faces
      • Professional Endorsement
      • Nivea Uses Testimonials
      • Guarantees Are a Hallmark Of The Fly-By-Night Brand
      • Ads For Other Skincare Segments Sell The Experience Of Using The Product
      • Basis Sells The Experience Of Using Its Cleansing Cloths: "Cotton-Soft Cloths With Natural Botanicals Remove Dirt & M
      • Positioning On Nonirritating, Natural, No Animal Testing
    • Consumer Promotion
      • Promotions Are Sophisticated And Coordinated
      • Sampling Is The Key Promotional Technique
      • Discount Coupons Used Also, Though Less Often
      • Point Of Sale Literature Being Replaced By Web Sites
  • Distribution And Retail
    • Distribution
      • A Wide Variety Of Suppliers And Retailers Makes For Complex Distribution Paths
      • Diversion Of Prestige Products
    • At The Retail Level: Overview
      • Retail Picture Is More Complex Than Ever
      • Is Prestige Disappearing?
      • Marketers Hedge Their Bets
    • At The Retail Level: Prestige
      • A Sales Sector Defined By Selection, Price, And Service
      • Selection
      • Service
      • Price
      • Department Stores In Changing Times
      • Skincare Product Selection In Department Stores
      • Specialty Stores: A Breakaway Counter, A Bridge To Mass-Market
      • Salons, Spas, And Dermatologists' Offices
    • At The Retail Level: Mass Market
      • Mass Merchandisers, Drugstores, And Supermarkets
      • Mass Outlets Changing Formats, Getting Into Each Other's Business
      • Mass Merchandisers Overtake Drugstores In Skincare
      • The Critical Importance Of Selection
      • Mass Retailer's Share Of Skincare Categories Differ
      • Mass Merchandisers' Strengths
      • Hand And Body Lotion Is Mass Merchandiser's Best Skincare Category
      • Drugstores In The Changing Retail Picture
      • Drug Chain Consolidation
      • Display At Drugstores Is Inconsistent
      • Drugstore Advantages And Disadvantages
      • Supermarket Advantages And Disadvantages
    • At The Retail Level: Alternative Retail
      • Old And New Answers To Conventional Sales Channels
      • Natural Foods Stores
      • Direct Marketing Growth Is Slowing
  • The Consumer
    • Users Of Skincare Products
      • Explanatory Note On Smrb Data
    • The Hand And Body Moisturizer Consumer
      • Almost 124 Million Adult Users-Mostly Women
        • Table U.S. Skincare Market: Adult Use Of Hand And Body Moisturizers By Sex, 2000 (Number And Percent)
      • Heavy Users Consume More Than Half Of Product
      • On Average, Women Are Heavier Users
        • Table U.S. Skincare Market: Frequency Of Use Of Hand And Body Moisturizers By Sex, 2000
      • Few Factors Favor Overall Product Use
      • Heavy Users Differ More
        • Table Demographic Characteristics Favoring Adult Use Of Hand And Body Moisturizers By Frequency: All Vs. Heavy Users, 2000
      • Lotion Favorite Product Form
        • Table U.S. Skincare Market: Adult Use Of Hand And Body Moisturizers By Product Form: 2000 (Number And Percent): 4 Forms
      • Regular Preferred Product Type
        • Table U.S. Skincare Market: Adult Use Of Hand And Body Moisturizers By Product Type 2000 (Number And Percent): 4 Types
      • Vaseline Is The Most Often Used Brand
        • Table U.S. Skincare Market: Adult Use Of Hand And Body Moisturizers By Brand, 2000 (In Thousands)
      • Brand Profile: Baby Magic
      • Brand Profile: Calgon
      • Brand Profile: Curel
        • Table Demographic Characteristics Favoring Adult Use Of Hand And Body Moisturizers By Brand: Baby Magic, Calgon, And Curel, 2000
      • Brand Profile: Jergens
      • Brand Profile: Johnson's
      • Brand Profile: Keri
        • Table Demographic Characteristics Favoring Adult Use Of Hand And Body Moisturizers By Brand: Jergens, Johnson's, And Keri, 2000
      • Brand Profile: Lubriderm
      • Brand Profile: Neutrogena
      • Brand Profile: Vaseline Intensive Care
        • Table Demographic Characteristics Favoring Adult Use Of Hand And Body Moisturizers By Brand: Lubriderm, Neutrogena, And Vaseline Care, 2000
    • The Facial Moisturizer Consumer
      • 71% Of Adult American Women Use Facial Moisturizers
      • Use By Men At Zero In Simmons' Survey
      • User Demographics Are Not Pronounced
      • Heavy Product Use Presents a More Pronounced Portrait
      • Heavy Use Is Highest Among Those 45-54
      • Upscale Characteristics Favor Heavy Use Of Facial Moisturizers
        • Table Demographic Characteristics Favoring Adult Female Use Of Facial Moisturizers By Frequency: All Vs. Heavy, 2000
      • Lotions Are The Preferred Form
      • Not All Women Recognize The Value Of Sunscreen
        • Table U.S. Skincare Market: Adult Females Using Facial Moisturizers By Product Form: 2000 (Number And Percent) (In Thousands)
      • Oil Of Olay Is The Most Popular Brand
        • Table U.S. Skincare Market: Adult Female Use Of Facial Moisturizers By Brand, 2001 (Number And Percent): Brands
      • Brand Profile: Almay
      • Brand Profile: Avon
      • Brand Profile: Clinique
      • Brand Profile: Estee Lauder
        • Table Demographic Characteristics Favoring Adult Female Use Of Facial Moisturizers By Brand: Almay, Avon, Clinique, And Estee Lauder, 2000
      • Brand Profile: Keri
      • Brand Profile: Mary Kay
      • Brand Profile: Neutrogena
        • Table Demographic Characteristics Favoring Adult Female Use Of Facial Moisturizers By Brand: Keri, Mary Kay, And Neutrogena, 2000
      • Brand Profile: Oil Of Olay
      • Brand Profile: Pond's And Vaseline
        • Table Demographic Characteristics Favoring Adult Female Use Of Facial Moisturizers By Brand: Oil Of Olay, Pond's, And Vaseline, 2000
    • The Facial Cleanser Consumer
      • Four-Fifths Of Adult Women Use Facial Cleansers
        • Table Demographic Factors Favoring Adult Female Use Of Facial Cleansers: All Users And Heavy Users, 2000
      • Cleansing Creams Are Favored
        • Table U.S. Skincare Market: Adult Females Using Facial Cleansers By Product Form, 2000 (Number And Percent): 7 Forms
      • Heavy Users Of Cleansing Creams Resemble The General Population
      • Users Of Facial Cleansing Lotions, Gels, And Scrubs Tend To Be Young And Upscale
      • Young And Upscale Are Also The Key Factors For Astringents
        • Table Demographic Characteristics Favoring Adult Female Heavy Use Of Cleansing Creams, Lotions, Or Astringents, 2000
      • Oil Of Olay Most Widely Preferred Facial Cleansers
        • Table U.S. Skincare Market: Adult Females Using Facial Cleansers By Brand, 2001(Number And Percent): 8 Brands
      • Brand Profile: Estee Lauder
      • Brand Profile: Johnson & Johnson
      • Brand Profile: L'Oreal
        • Table Demographic Characteristics Favoring Adult Female Use Of Facial Cleansers By Brand: Estee Lauder, Johnson & Johnson, L'Oreal, 2000
      • Brand Profile: Neutrogena
      • Brand Profile: Noxzema
      • Brand Profile: Oil Of Olay
        • Table Demographic Characteristics Favoring Adult Female Use Of Facial Cleansers By Brand: Neutrogena, Noxzema, And Oil Of Olay, 2000
      • Brand Profile: Pond's
      • Brand Profile: Sea Breeze
        • Table Demographic Characteristics Favoring Adult Female Use Of Facial Cleansers By Brand: Pond's And Sea Breeze, 2000
  • Addresses Of Selected Marketers

Abstract

Baby boomers entering their fifties are making anti-aging products the core of the skincare market, pushing sales up to a record $4.4 billion in 2000. To woo a generation that loves nature but resorts to technology in a crisis, marketers combine botanical and engineered ingredients and present them in packaging that, increasingly, emphasizes a high-tech heritage. The skincare market is now the arena of a fierce battle between prestige and mass outlets, as drugstores hike prices to record levels and the pore strip phenomenon proves prestige no longer has a monopoly on innovation. This all-new Packaged Facts study dissects a complex and highly competitive market, uncovering sales and market share in the facial moisturizers, facial cleansers, and hand and body lotion categories, and exploring the competitive strategies of over 20 major players, including L'Oreal, Estee Lauder, Unilever, Kao (Andrew Jergens), Johnson & Johnson and Warner-Lambert. Ad spending and creative approaches, the competitive situation, distribution, and demographic trends receive their usual in-depth treatment.

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