Lawn and Garden Products in the U.S., 8th Edition

Published: July 1, 2009 - 247 Pages

Table of Contents

  • Executive Summary
    • The Overall L&G Market
      • Scope of Study
      • Areas Outside Scope
      • Three L&G Product Categories: Equipment, Supplies, and Services
      • Overall L&G Market Sales
        • Table Estimated Overall Retail Sales of the U.S. Lawn and Garden Market by Category,2002-2009 (millions of dollars)
      • Outlook: Market Growth
      • Market Projections
        • Table Projected Retail Sales of the U.S. Lawn and Garden Market by Category, 2010-2014 (millions of dollars)
      • Major L&G Marketers
      • At the Retail Level: Home Centers on Top
    • L&G Equipment
      • Three Product Segments
      • Regulation: EPA Phase III
      • Watering Restrictions
      • L&G Equipment Sales
        • Table Estimated U.S. Retail Sales of Lawn and Garden Equipment by Product Segment, 2002-2009 (millions of dollars)
      • Gas-Powered OPE: Combined Unit Shipments
      • Unit Trends: Walk-Behind Mowers
      • L&G Equipment Projections
        • Table Projected Retail Sales of Lawn and Garden Equipment by Product Segment, 2010-2014 (millions of dollars)
      • Major Marketers: OPE
      • Major Marketers: Tools/Implements
      • Major Marketers: Garden Hoses
      • Green OPE
      • Retail Share
      • Number of OPE Owners/Purchasers: By Product Type
    • L&G Supplies
      • Fertilizers/Growth Media: Four Product Types
      • Pest Control Supplies: Three Product Types
      • Weed-and-Feed Products
      • L&G Supplies Sales
        • Table Estimated U.S. Retail Sales of Lawn and Garden Supplies by Product Segment, 2002-2009 (millions of dollars)
      • The Organic Sector: Size and Growth
    • L&G Supplies Projections
      • Table Projected Retail Sales of Lawn and Garden Supplies by Product Segment, 2010-2014 (millions of dollars)
      • Handful of Companies Dominate
      • Scotts Miracle-Gro
      • Spectrum Brands
      • Organic L&G Marketers
      • Retail Share
      • Number of Purchasers: By Supplies Product Type
    • Professional Lawncare Services
      • Lawncare Operators (LCOs)
      • LCO Appeal
      • Lawn Care Operator Sales
        • Table Estimated Sales of Lawn Care Operators, 2002-2009 (millions of dollars)
      • Lawn Care Operator Projections
        • Table Projected Sales of Professional Lawncare Services, 2010-2014 (millions of dollars)
      • Most LCOs are Small Independents
      • Leading Marketers
      • Organic and IPM LCOs
      • Estimated Number of LCO Users
  • The Overall Market
    • Overview
      • Scope of Study
      • Areas Outside Scope
    • Products/Services
      • Three L&G Product Categories: Equipment, Supplies, and Services
      • Government Regulation
      • The EPA
      • EPA and OPE
      • EPA and Pest Control
      • At the State Level
      • At the Local Level
    • Market Size, Growth and Composition
      • Overview
      • Overall L&G Market Sales
        • Table Estimated Overall Retail Sales of the U.S. Lawn and Garden Market, by Category,2002-2009 (millions of dollars)
      • Sales and Growth by Category
      • Share by Category
      • L&G Retail Share
        • Table Estimated Retail Share of U.S. Lawn and Garden Sales by Outlet Type, 2009
      • Seasonality
      • Regionality
    • Factors in Future Growth
      • Housing
        • Table Sales of New and Existing Homes, 2000-2009 (in thousands)
        • Table U.S. Housing Starts, 2000-2009 (in millions)
      • The Economy
      • Age Demographics
        • Table U.S. Population, by Age Group, 2000-2010 (in millions)
      • Climate
      • Regulation
      • Garden Lifestyles
      • Green L&G
    • Projected Market Growth
      • Overview
      • Market Projections
        • Table Projected Retail Sales of the U.S. Lawn and Garden Market by Category, 2010-2014 (millions of dollars)
      • Projections by Category
    • The Marketers
      • Size of Marketers
      • Generalists vs. Specialists
      • U.S. vs. Foreign Ownership
      • Major L&G Marketers: Overview
    • Distribution and Retail
      • Distribution Patterns: Direct vs. Intermediary
      • Distributors Still Play Vital Role
      • Regular Distribution Channels: Equipment/Supplies
      • Anomalous Distribution: OPE Dealers and Lawn Services
      • At the Retail Level: Home Centers on Top
      • Home Depot
      • Lowe's Companies
      • Wal-Mart
      • Sears Holdings Co.
      • Target
      • Garden Centers/Nurseries
      • Hardware Stores
      • Other Retail Venues
      • Direct Sales
  • Lawn and Garden Equipment
    • Overview
      • Three Product Segments
      • Government Regulation
    • Market Size, Growth, and Composition
      • L&G Equipment Sales
      • Analysis: Equipment Growth Trends
        • Table Estimated U.S. Retail Sales of Lawn and Garden Equipment by Product Segment, 2002-2009 (millions of dollars)
      • OPE: Sales Trends
      • Tools/Implements: Sales Trends
      • Watering/Spraying Equipment: Sales Trends
      • Equipment Segment Shares
      • Gas-Powered OPE: Combined Unit Shipments
      • Gas-Powered OPE: Unit Share by Product Type
        • Table Share of Gas-Powered Outdoor Power Equipment Shipments by Product Type, 2008
      • All Consumer Mowers: Unit Shipments
      • All Consumer Mowers: Unit Share
      • Gas-Powered Portable OPE: Combined Unit Shipments
      • Portable OPE: Unit Share by Product Type
      • Unit Trends: Walk-Behind Mowers
      • Unit Trends: Lawn Tractors
      • Unit Trends: Garden Tractors
      • Unit Trends: Riding (Zero-Turn) Mowers
      • Unit Trends: Tillers
      • Unit Trends: Snow throwers
      • Unit Trends: Trimmers
      • Unit Trends: Handheld Leaf Blowers
      • Unit Trends: Chainsaws
      • Electric OPE Share
      • Tools/Implements: Ownership
      • Watering/Spraying Equipment: Guesstimated Shares
    • Factors in Future Growth
      • Introductory Note
      • Factors in OPE Growth
      • Factors in Tools/Implements Growth
      • Factors in Watering/Spraying Equipment Growth
    • L&G Equipment: Projections
      • Category Projections
        • Table Projected Retail Sales of Lawn and Garden Equipment by Product Segment, 2010-2014 (millions of dollars)
      • Projections by Segment
    • The Marketers
      • Size and Types of Marketers
      • Manufacturing and Sourcing
      • Many Marketers Have Deep Historical Roots
      • U.S. vs. Foreign Marketers
      • Most OPE Marketers Have Diversified Interests
      • OPE Majors
      • Marketers: Portable OPE
      • Marketers: Electric OPE
      • Tiller Marketers
      • Crossover Mower/Tractor Marketers
      • Major/Minor Marketers: Tools/Implements
      • Reel Mower Marketers
      • Wheeled Implements Marketers
      • Composter Marketers
      • Major/Minor Marketers: Watering/Spraying Equipment
        • Table Selected List of Lawn and Garden Equipment Marketers and Their Brands, 2009
    • The Competitive Situation
      • Continuity and Change
      • Economic Pressure
      • Attrition and Absorption
      • M&A Activity
      • Alliances/Partnerships
      • Consolidation Speculation
      • Consequences of Globalization
      • Globalization Slows
      • Traditional Strategies
      • Competition in OPE
      • Competition in Tools
      • Competition in Watering Equipment
    • Competitive Profiles: Major Equipment Marketers
      • MTD Products
      • The Toro Company
      • Husqvarna AB
      • Deere & Co.
      • Briggs & Stratton Corp.
      • Ames-True Temper
    • Brief Competitive Profiles: L&G Equipment Marketers
      • Black & Decker
      • Homelite
      • Schiller Grounds Care, Inc.
      • Country Home Products
      • Stihl
      • Tecumseh
      • Fiskars Corp.
      • Corona Clipper
      • Tekni-Plex, Inc.
      • Teknor Apex Co.
      • L.R. Nelson
      • Bosch Group
      • Rain Bird Corp.
      • Melnor, Inc.
      • Root-Lowell Mfg. Co.
    • New Product Trends: OPE
      • Engine Trends
      • Crossover OPE
      • Zero-Turn Riders
      • ZT Advances
      • Robot and Solar Mowers
      • Snow Blower Trends
      • Portable OPE Trends
      • Focus: Green OPE
    • New Product Trends: Tools and Watering
      • Proliferation
      • Ergonomic Innovation
      • Miscellaneous Tools/Implements Trends
      • Watering Equipment Trends
        • Table Selected New Product Introductions, L&G Equipment, 2008-2009
    • Distribution/Retail
      • Distribution Patterns
      • Retail Share
      • Home Centers vs. OPE Dealers
      • OPE Dealer Strategies
      • Dealer Diversification
      • Dealers on the Upswing
      • Profile: Tractor Supply Co.
    • The Consumer
      • Explanatory Note
      • Number of Owners: All L&G Equipment
      • Number of OPE Owners/Purchasers: By Product Type
        • Table Outdoor Power Equipment: Number of Households Owning and Recently Purchasing by Product Type, 2008 (millions of households)
      • Factors Favoring Ownership: OPE
      • Women and OPE Purchasing
      • Walk-Behind Mower Owners
      • Riding Mower and Garden Tractor Owners
      • Tiller Owners
      • Snow blower Owners
      • String Trimmer Owners
      • Hedge and Yard Trimmer Owners
      • Blower Owners
      • Factors Favoring Ownership: By OPE Brand
      • Tools/Implements: Number of Owners by Product Type
        • Table Tools/Implements: Number of Households Owning and Recently Purchasing by Product Type, 2008 (millions of adult-headed households)
      • Factors Favoring Ownership: Tools/Implements
        • Table Demographic Characteristics Favoring Ownership of Outdoor Power Equipment by Product Type, 2008
        • Table Demographic Characteristics Favoring Ownership of Tools/Implements by Product Type, 2008
        • Table Demographic Characteristics Favoring Ownership of OPE by Brand, 2008
  • Lawn and Garden Supplies
    • The Products
      • Two Product Segments
      • Fertilizers/Growth Media: Four Product Types
      • Fertilizers: Supplements, Not Foods
      • Fertilizer Forms/Terminology
      • Growth Media
      • Pest Control Supplies: Three Product Types
      • Weed-and-Feed Products
    • Government Regulation
      • Pesticides: Federal Regulation
      • Pesticide Registration
      • Labeling: Pesticides and Fertilizers
      • FQPA and the EPA Pesticide Review
      • Continuous Review
      • Critics Urge New Regulatory Philosophy
      • Fertilizer Restrictions/Bans
    • Market Size, Growth, and Composition
      • L&G Supplies Sales
        • Table Estimated U.S. Retail Sales of Lawn and Garden Supplies by Product Segment, 2002-2009 (millions of dollars)
      • Segment Share: F/GM vs. Pesticide Products
      • Analysis: Growth by Segment
      • The Organic Sector: Size and Growth
        • Table Retail Sales of Organic L&G Products, Market Size and Growth, 2003-2009 (millions of dollars)
      • Popularity of Supplies: By Product Type
      • Retail Share
      • Regionality
    • Factors in Future Growth
      • Introductory Note
      • Factors in Overall Supplies Growth
      • Factors in Organic Supplies Growth
    • L&G Supplies: Projections
      • Category Projections
        • Table Projected Retail Sales of Lawn and Garden Supplies by Product Segment, 2010-2014 (millions of dollars)
      • Projections by Segment
    • The Marketers
      • Size and Types of Marketers
      • Conventional vs. Organic/Natural Marketers
      • Handful of Companies Dominate
      • Scotts Miracle-Gro
      • Spectrum Brands
      • Second-Tier Marketers: Fertilizers, Plant Food, and Potting Soil
      • Top Marketers in Minor F/GM Segments
      • Second-Tier Marketers: Pesticides
      • Professional Supplies Marketers
      • Global Chemical Giants
      • Organic L&G Marketers
        • Table Selected List of U.S. Lawn and Garden Supplies Marketers, 2009
    • The Competitive Situation
      • F/GM Competition
      • Pesticides Competition
      • Traditional Strategies
    • Competitive Profiles: Major L&G Supplies Marketers
      • Scotts Miracle-Gro
      • Spectrum Brands
      • Brief Competitive Profiles: L&G Supplies Marketers
    • New Product Trends
      • Trends: Synthetic Supplies
      • Trends: Organic Supplies
        • Table Selected Marketers of Compost, 2009
        • Table Selected Marketers of Compost Tea, 2009
        • Table Selected Marketers of Neem Products, 2009
    • Distribution and Retail
      • Distribution Patterns
      • Wide Range of Retail Outlets
      • Retail Share
      • Garden Centers/Nurseries
      • Expanding Organic/Natural Retail Presence
      • Cooperative Buying Groups
      • Urban Outfitters/Terrain
    • The Consumer
      • Overview
      • Number of Purchasers: By Supplies Product Type
      • Factors Favoring Purchase: L&G Supplies
      • Organic Supplies: Anomalous Profiles
      • Regionality of Purchasing
      • Natural/Organic L&G Users
        • Table Demographic Characteristics Favoring Ownership of Lawn and Garden Supplies by Product Type, 2008
  • Professional Lawncare Services
    • Professional Services
      • Focus on Treatment
      • Lawncare Operators (LCOs)
      • The Standard Treatment Program
      • Customized Programs
      • Enhanced Services
      • Fungicide Treatments
      • Prices for Programs
    • Market Size and Growth
      • Lawn Care Operator Sales
        • Table Estimated Sales of Lawn Care Operators, 2002-2009 (millions of dollars)
      • Analysis: LCO Growth Trends
    • Factors in Future Growth
      • Introductory Note
      • The Housing Bust
      • Slowing Economy
      • Gas Prices
      • Aging Baby Boomers
      • Canada Trends
      • IPM Adaptation
      • U.S. LCOs Stand Pat
      • RISE and Project Evergreen
      • Immigrant Labor
      • Weather
      • Expanding Services
      • Management Challenges
      • Software and Marketing
      • Consolidation Scenario
      • Incorporating Alternative Techniques
    • Professional Lawncare Services: Projections
      • Category Projections
        • Table Projected Sales of Professional Lawncare Services, 2010-2014 (millions of dollars)
    • The Marketers
      • Most are Small Independents
      • Leading Marketers
    • Competitive Profile: ServiceMaster
      • Overview
      • Acquired by Clayton, Dubilier & Rice
      • TruGreen
      • TruGreen LawnCare Options
      • Brief History
      • Consumer Complaints
      • A Grand Makeover
      • Targeted Lawn Care SM
    • Brief Competitive Profiles
      • Scotts LawnService
      • Weed Man
      • Lawn Doctor
      • NaturaLawn
      • Focus: Organic LCOs
        • Table Selected List of Natural/Organic Lawn Care Operators, 2009
    • The Consumer
      • Estimated Number of LCO Users
      • Service Users Display Strong Upscale Profile
  • Addresses of Selected Marketers

Abstract

The $24 billion U.S. lawn and garden (L&G) market has held up remarkably well under the relentless pressure of an epic macroeconomic storm. While cracks in the competitive structure are beginning to appear, the L&G market has proven to be tough and adaptable. Certainly, vast opportunities exist to turn current downsides into upsides.

In our 2009 edition of the widely consulted study The U.S. Lawn and Garden Market, 8th Edition, Packaged Facts presents a comprehensive and multifaceted analysis of the current L&G market. Along with detailing the many opportunities latent in the economic crisis, this study offers an in-depth examination of competitive issues and trends, including the impact of marketer attrition, management survival strategies, the slowing of globalization, potential dealer and independent retailer resurgence, growing influence of the green movement, regulatory/political developments, and responses to drought. Also addressed are possible breakdown scenarios involving supply shortages or similar economic discontinuities.

As always, our study features numerous tables estimating current sales of L&G equipments, supplies, and services, and offers five-year sales projections. Complete and up-to-date competitive profiles are presented of major marketers, such as MTD, Toro, Deere, Husqvarna, Briggs & Stratton, Ames True Temper, Fiskars, Scotts Miracle-Gro, and TruGreen, among others. Comprehensive coverage of new product trends, a thorough analysis of the retail sector, and analytical profiles of L&G consumers are also provided.

Read an excerpt from this report below.

Report Methodology

The study is based on the analysis of a wide range of primary and secondary research, including information compiled from trade journals, trade associations, company reports, government data, industry surveys, consumer polls, magazines, newspapers, websites, books, in-store inspections, and discussions with professionals. These sources have been supplemented by proprietary consumer demographic data supplied by Experian Simmons Market Research Bureau. Adding depth to our analysis is over a decade’s worth of research on the lawn and garden market conducted by Packaged Facts.

About the Author

David Cappello is a senior market analyst who in over 20 years has authored and edited scores of studies on a vast range of consumer and financial products markets. In 2000 Cappello began researching alternative energy and green economics in order to apply his understanding of market dynamics to these emerging sectors. The first result was a report on the solar power market, published in 2004 by ARS Insights. His most recent studies in these areas, published by imprints of MarketResearch.com, include Renewable Energy Investment in the United States (2007), The U.S. Solar Energy Market (2008), and Trends in Organic Lawn and Garden Products (2009).


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