Market Trends: Nail Care Products

Published: November 1, 2005 - 126 Pages

Table of Contents

  • Executive Summary
    • Report Scope and Methodology
      • Methodology
      • Product Categories
    • Nail Care Market
      • Artificial Nails and Nail Care Accessories
      • Nail Polish
      • Nail Treatment
      • Factors To Growth
      • Marketers
      • Marketing Dynamics
      • Nail Care Marketers
    • Trends
      • Hygiene and Health Consciousness
      • Infection Hazard Awareness
      • One's Own Kit
      • Pedicures Fight Foot Problems
      • Do-It-Yourself
      • Go Natural
      • Multi-Functional Nail Care
      • Product Innovations
      • Consumer Trends
    • The Road Ahead
  • The Market
    • Product Categories
      • Nail Care Products Market
    • Market Structure
      • Artificial Nails and Nail Care Accessories
      • Nail Polish
      • Nail Treatment
    • Factors To Growth
      • The Road Ahead
  • The Marketers
    • Overall Marketers
      • Table IRI-Tracked Retail Sales of Top Nail Care Marketers, 2000-2005 (E) (in million $)
      • Overall Brands
        • Table IRI-Tracked Sales of Top Nail Care Brands, 2000-2005 (E) (in million $)
    • Artificial Nails and Nail Care Accessories
      • Marketers
      • Revlon Inc.
      • Del Laboratories Inc.
      • W.E. Bassett Co.
        • Table IRI-Tracked Sales of Artificial Nails and Nail Care Accessories Marketers, 2000-2005 (E) (in million $)
      • Implements and Tools Brands
      • Artificial Nail Brands
      • Nail Art Brands
        • Table IRI-Tracked Sales of Artificial Nails and Nail Care Accessories Brands, 2000-2005 (E) (in million $)
    • Nail Polish
      • Marketers
      • Procter & Gamble
        • Table IRI-Tracked Sales of Nail Polish Marketers, 2000-2005 (E) (in million $)
      • Brands
        • Table IRI-Tracked Sales of Nail Polish Brands, 2000-2005 (E) (in million $)
    • Nail Treatment
      • Marketers
      • Markwins International
      • Other Marketers
        • Table IRI-Tracked Sales of Nail Treatment Marketers, 2000-2005 (E) (in million $)
      • Nail Treatment Brands
        • Table IRI-Tracked Sales of Nail Treatment Brands, 2000-2005 (E) (in million $)
  • Marketing Dynamics
    • Marketing Initiatives
      • OPI Teams Up With GM
      • Markwins Revamps Wet `n' Wild
      • Cruise Line Launches Nail Polish
      • Coty Sticks With Moss
      • Retailers Watch Out
      • Retailers Promote Nail Care In New Way
    • New Product Introductions
      • Nail Care Marketers
        • Table Top Nail Care Marketers Based on the Number of SKUs Introduced, 2004 – 2005
      • Package Tags
        • Table New Product Selling Points in Nail Care, by Select Package Tags, 2004 – 2005
        • Table New Nail Care Brand Introductions with the `Upscale' Package Tag, 2004 – 2005
        • Table New Nail Care Brand Introductions with the `Instant' Package Tag, 2004 – 2005
        • Table New Nail Care Brand Introductions with the `Quick' Package Tag, 2004 – 2005
        • Table New Nail Care Brand Introductions with the `High Calcium' Package Tag, 2004 –2005
        • Table New Nail Care Brand Introductions with the `High Vitamin' Package Tag, 2004 – 2005
        • Table New Nail Care Brand Introductions with the `Natural' Package Tag, 2004 – 2005
        • Table New Nail Care Brand Introductions with the `No Formaldehyde' Package Tag, 2004 – 2005
      • Innovation
        • Table New Product Selling Points in Nail Care by Innovation, 2004 – 2005
      • Ingredients
        • Table New Product Selling Points in Nail Care by Ingredients, 2004 – 2005
        • Table New Nail Care Brand Introductions with Aloe, 2004 – 2005
        • Table New Nail Care Brand Introductions with Jojoba Oil, 2004 – 2005
        • Table New Nail Care Brand Introductions with Shea Butter, 2004 – 2005
        • Table New Nail Care Brand Introductions with Sunscreen, 2004 – 2005
        • Table New Nail Care Brand Introductions, with Vitamins, 2004 – 2005
      • Nail Care Salons
        • Table Percentage of Women in the U.S. Visiting Salons, by Age, 2004-2005
        • Table Percentage of People in the U.S. Visiting Salons, for Services, 2004-2005
        • Table Percentage of Busiest Days for Business in U.S. Salons, 2004-2005
        • Table Percentage of Products Retailed in U.S. Salons, 2004-2005
        • Table Percentage of Top Nail Care Products Sold In U.S. Salons, 2004-2005 *
        • Table Sources of Nail Supplies for Nail Technicians in the U.S., 2002-2004 (In %)
    • A Look At Nail Polish Marketers
      • Table Top Nail Polish Marketers, based on the Number of SKUs Introduced, 2004 – 2005
  • The Consumer
    • Note on Simmons Survey Data and Figures
    • Consumer Overview
      • Table Demographic Profile of Nail Polish Users, 2005
      • Frequency of Use
        • Table Demographic Profile of Heavy Versus Average Users of Nail Polish, 2005
      • Attitude Mapping of Heavy Users & Average Users Towards Shopping
        • Table Demographic Characteristics of Women Favoring Use of Nail Polish by Brand: Avon, Revlon, Sally Hansen, Cover Girl, OPI, 2005
      • Attitude Mapping of Women Using Top Five Brands
      • Sole Brand User
        • Table U.S. Sole Brand Nail Polish Users (Women), 2005
      • The Teenage Consumer
        • Table Demographic Characteristics of U.S. Female Teenagers Using Nail Polish, 2005
      • Attitude Mapping of Female Teenagers Towards Appearance and Fashion
        • Table Attitude Comparison – Women vs. Teens, 2005 (%)
        • Table Usage Profile of U.S. Female Teenagers' Attitudes Toward Appearance, 2005
        • Table Brand Profile of U.S. Female Teenagers' Attitudes Towards Appearance, 2005
        • Table Usage Profile of U.S. Teenagers Attitudes Toward Fashion, 2005
        • Table Brand Profile of U.S. Teenagers Attitudes Towards Fashion, 2005
  • Trends and Opportunities
    • Consumer Trends
      • Hygiene and Health Consciousness
      • Infection Hazard Awareness
      • One's Own Kit
      • Pedicures Fight Foot Problems
      • Do-It-Yourself
      • Go Natural
      • Multi-Functional Nail Care
    • Product Innovation
      • Ingredients
        • Table Number of Introductions by Innovative Ingredients, January 2004- August 2005
      • Packaging
      • New Delivery System for Removers
    • Category Trends
      • Nail Polish Struggling
      • Natural and Short Artificial Nails Popular
      • French Manicures/Pedicures
      • Nail Treatment, Hygiene and Beauty
      • Nail Treatment At Home
      • Nail Art
    • Demographic Trends
      • Ethnic Consumer
        • Table Population Projections for Selected U.S. Ethnic Populations, 2000-2020 (in thousands)
      • Male Grooming
      • Teen and Tweens
      • Baby Boomers
        • Table Projected U.S. Population by Age Bracket, 2000-2010 (in million)
  • Addresses of Select Marketers

Abstract

The nail care products market stood at $951.2 million in 2004 and is estimated to decline in 2005, primarily due to changing consumer attitudes. Women, the primary consumers of nail care products, are placing less importance on a polished look, opting for a more casual, everyday style in dress, make-up and nails. Another reason for the decline is lack of innovation in a mature nail polish category. The decline of the nail polish category, which is 43% of the total market, is dragging every other segment down. Revival of the nail polish category is the key to regaining consumer interest and arrest further sagging sales.

This all new Packaged Facts report, Market Trends: Nail Care Products , discusses in detail the sales and share of artificial nails & nail care accessories, nail polish and nail treatment products, between 2000-2005, with projections through 2010. This all new report documents market size, brand shares and composition, provides market projections, profiles major marketers, covers distribution and retail trends, and provides a demographic profile the female adult and teen nail polish consumer.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: Nail Care Products is obtained from both primary and secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer buying and usage data)for adults and teens , Information Resources Inc. (market share data), and ProductScan (new product introduction data). Secondary research data has been obtained from trade association publications, business journals, company literature and websites, databases, and investment reports.

What You’ll Get in this Report
Market Trends: Nail Care Products offers unique perspectives. No other market research report provides the analysis and trends coverage that Packaged Facts offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving the nail care products market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans.
  • Research and development professionals stay on top of competitor initiatives and explore demand for new product introductions.
  • Advertising agencies working with clients in the industry and related industries to understand consumer mindset and to develop consumer messaging for these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


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