Fresh Produce: U.S. Retail Market Trends and Opportunities
Published: September 22, 2017
- 71 Pages
Table of Contents
- Executive Summary
- Scope of this Report
- Methodology
- The Market
- Market Size & Segmentation
- Scope & Methodology
- Product Definitions
- Market Size & Historical Trends
- Table Fresh Produce Consumption, 2011 - 2016 (bil lbs)
- Table Lifestyle Statements on Health & Diet by Age Cohort, 2017 (percent of group & index)
- Market Segmentation
- Table U.S. Vegetable Consumption by Product Segment, 2011 - 2016 (bil lbs)
- Table U.S. Fruit Consumption by Product Segment, 2011 - 2016 (bil lbs)
- Projected Market Growth
- Market Projections
- Table Projected Fresh Produce Consumption, 2016 - 2021 (bil lbs)
- Factors Influencing Market Growth
- Table Projected Vegetable Consumption, 2016 - 2021 (bil lbs)
- Table Projected Vegetable Consumption, Selected Trending Items, 2016 - 2021 (mil lbs)
- Table Projected Fruit Consumption by Product Segment, 2016 - 2021 (bil lbs)
- Table Projected Fruit Consumption, Selected Trending Items, 2016 - 2021 (mil lbs)
- Market Projections
- Market Size & Segmentation
- Marketing & Retailing
- The Marketers
- The Range of Marketers
- Leading Marketers
- Marketing & New Products
- Marketing Trends
- Table Consumer Awareness of Meal Kit Delivery Services: "Have You Heard of Delivery Services for Fresh Food Meal Kits to Cook at Home (such as Blue Apron, Freshology, Hello Fresh, Home Bistro, Plated)?," 2017
- Table Selected Fruits Trending in U.S. Restaurants: By Increase in Menu Penetration Rates, 2007 – YTD 2017
- Table Selected Vegetables Trending in U.S. Restaurants: By Increase in Menu Penetration Rates, 2007 – YTD 2017
- New Product Trends
- Marketing Trends
- Retailing Trends
- Table Selected Shopping Rates by Store Over the Last Four Weeks, 2015 – 2017 (percent of U.S. adults)
- The Marketers
- The Consumer
- Consumer Trends
- Product Usage Rates
- Table Usage Rates of Fresh Produce, 2011 – 2017 (percent of U.S. adults)
- Table Usage Rates of Organic & Non-Organic Fruits & Vegetables, 2016 – 2017 (percent of U.S. Adults)
- Consumer Demographics
- Table Usage Rates of Organic & Non-Organic Fruits & Vegetables by Race/Ethnicity, 2017 (percent of U.S. Adults)
- Table Usage Rates of Organic Fruits & Vegetables by Age Cohort, 2017 (percent of group & index)
- Table Consumer Shopping Behavior: "In the Last 12 Months, Where Have You Shopped for Groceries and Fresh Foods?", 2017 (percent of group)
- Table Consumer Meal Preparation: "On Average, How Often Do You Prepare/Cook Full Meals at Home?", 2017 (percent of group that reports cooking)
- Consumer Psychographics
- Table Lifestyle Statements on Openness to New Foods, Millennials 18-34 vs. Seniors 65+, 2017 (percent of group & index)
- Table Lifestyle Statements on Environment & Local Products, Millennials 18-34 vs. Seniors 65+ & by Gender, 2017 (percent of group & index)
- Table Agreement on the Question "I Am a Vegetarian" by Gender & Age Bracket, 2017 (percent of group & index)
- Table Lifestyle Statements on Healthy Eating & Cooking by Race/Ethnicity, 2017 (percent of group & index)
- Table Consumer Concerns about GMOs: "I'm Concerned About the Safety of Genetically Modified (GMO) Foods." 2017
- Product Usage Rates
- Consumer Trends
Abstract

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Fresh Produce: U.S. Market Trends and Opportunities
Most of the population
Scope of this Report
Methodology
- government agencies such as the U.S. Census Bureau, U.S. Department of Agriculture, and the U.S. International Trade Commission
- fruit and vegetable producers and representative trade associations
- a range of industry sources, including business newspapers and magazines, company websites, consumer blogs, press releases, and trade publications
Another source of consumer data in this report is the Simmons National Consumer Study from Experian Marketing Services. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of large and randomly selected samples of consumers (approximately 25,000 for each 12-month survey compilation), which, as an aggregate, are intended to represent a statistically accurate cross-section of the U.S. population as a whole
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