Chewing Gum: U.S. Market Trends and Opportunities

Published: December 21, 2018 - 94 Pages

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY
DEMAND AND SHIPMENTS
Gum Demand
Table 1-1 U.S. Snack Food Demand by Product, 2007–2022P (million dollars)
Gum Shipments
RETAIL DOLLAR SALES
Retail Sales of Gum
Gum vs. Candy Sales
MARKETING AND RETAILING
Marketer Competition
Figure 1-1 Share of Adult Consumers by Top Two Gum Marketers: Mars Wrigley vs. Mondelēz, 2018
Marketing Strategies
New Product Trends
In-Store Purchasing Patterns for Gum vs. Candy
Table 1-2 Parts of the Store Where Candy Is Purchased, 2016
Channel Shares
Omnichannel: In-Store and Online
CONSUMER TRENDS
55% of U.S. Adults Chew Gum
Wrigley’s Brands Chewed by 45% of Adult Gum Users
Figure 1-3 Gum Brands Eaten Most Often, 2008-2018 (percent of U.S. adults who chew gum)
CHAPTER 2: DEMAND AND SHIPMENTS
DEMAND
Snack Food Demand
Gum Demand
Table 2-1 U.S. Snack Food Demand by Product, 2007–2022P (million dollars)
Figure 2-1 Key Trends in U.S. Snack Food Demand, 2017–2022
SHIPMENTS
Snack Food Shipments
Gum Shipments
Table 2-2 U.S. Snack Food Shipments by Product, 2007–2022P (million dollars)
RETAIL DOLLAR SALES
Retail Sales of Gum at $4 Billion
1% CAGR Projected Through 2023
Table 2-3 U.S. Non-Chocolate Candy Market Retail Dollar Sales, 2013–2023P (billion dollars and percent)
Figure 2-2 Share of U.S. Confectionery Sales by Category: Chocolate Candy, Non-Chocolate Candy,and Gum, 2018
Table 2-4 U.S. Confectionery Market Retail Dollar Sales: Chocolate Candy, Non-Chocolate Candy, and Gum, 2013–2023P (billion dollars and percent)
CHAPTER 3: MARKETING AND RETAILING
MARKET LEADERS
Mars Wrigley and Mondelēz on Top
Table 3-1 Selected U.S. Marketers of Chewing and Bubble Gum
Figure 3-1 Share of Adult Consumers by Top Two Gum Marketers: Mars Wrigley vs. Mondelēz, 2018
Illustration 3-1 Black Jack Chewing Gum, acquired by Gerrit J. Verburg in 2018
MARKETING AND NEW PRODUCT TRENDS
Overview
Illustration 3-2 Mondelēz Social Media Advertising for Trident Gum
Illustration 3-3 Mars Wrigley Social Media and Advertising for Orbit Gum
Illustration 3-4 Topps Sugar Free Bazooka with Disney Frozen and Marvel Licensing
Illustration 3-5 Ford Gum and Machine Female Softball Character for Big League Chew
Illustration 3-6 Project 7 Gum Club (Beta Stage)
Corporate Responsibility, Clean Label, and Transparency
Selected New Products
Table 3-2 Selected New and Current Products
RETAIL COMPETITION
Confectionery Everywhere
In-Store Purchasing Patterns for Candy
Table 3-3 Parts of the Store Where Candy Is Purchased, 2016
Channel Shares
Table 3-4 Share of U.S. Confectionery Market Dollar Sales by Retail Channel: Chocolate Candy, Non-
Chocolate Candy, and Gum, 2017 (percent)
CHAPTER 4: CONSUMER TRENDS
CONSUMER TRENDS
55% of U.S. Adults Chew Gum
Table 4-1 Use of Gum, Chocolate and Other Candy, and Breath Mints/Strips, 2008-2018 (percent of
U.S. adults)
39% of Candy Consumers Purchase Gum at Least Once a Month
Table 4-2 Consumption and Purchase Habits of Gum, Chocolate, and Non-Chocolate Candy, 2016
(percent)
Marketer and Brand Preference Trends
Table 4-3 Use of Gum Brands, 2008-2018 (percent of U.S. adults)
Figure 4-1 Gum Brands Eaten Most Often, 2008-2018 (percent of U.S. adults who chew gum) Types of Gum Chewed
Table 4-4 Types of Gum Chewed the Most, 2008-2018 (percent of U.S. adults who chew gum)
Figure 4-2 Gum Types Chewed: Regular vs. Sugar-Free, 2008-2018 (percent of U.S. adults who chew gum)
Chewing Gum Flavor Trends
Table 4-5 Types of Gum Chewed the Most, 2008-2018 (percent of U.S. adults who chew gum)
Figure 4-3 Gum Flavors Chewed: Original/Bubble vs. Flavored, 2008-2018 (percent of U.S. adults who chew gum)
Amount of Gum Chewed
Table 4-6 Pieces of Gum Chewed in the Past Seven Days, 2008-2018 (percent of U.S. adults who chew gum)
Figure 4-4 Pieces of Gum Chewed in the Past Seven Days, 2008-2018 (percent of U.S. adults who chew gum)
Gum Brands Chewed the Most
Table 4-7 Pieces of Gum Chewed in the Past Seven Days, By Brand, 2018 (percent of U.S. adults whochew gum)
Figure 4-5 Top 10 Gum Brands with at Least One Piece Chewed in the Past Seven Days, 2018 (percent of U.S. adults who chew gum)
Table 4-8 Pieces of Gum Chewed in the Past Seven Days: By Marketer, 2018 (percent of U.S. adults
who chew gum)
Figure 4-6 Use Rates for Pieces of Gum Chewed in the Past Seven Days: By Marketer, 2018 (percent of U.S. adults who chew gum)
APPENDIX: SUPPLEMENTAL CONSUMER TABLES
CONSUMER DEMOGRAPHICS
Marketer and Brand Patterns
Table A-1 Use Rates for Top Gum Marketers Hershey, Mars Wrigley, Mondelēz International, Perfetti
Van Melle, and Tootsie Roll Industries: By Age Bracket, 2018 (percent and indexes)
Table A-2 Use Rates for Top Gum Marketers Hershey, Mars Wrigley, Mondelēz International, Perfetti
Van Melle, and Tootsie Roll Industries: By Gender, 2018 (percent and indexes)
Table A-3 Use Rates for Top Gum Marketers Hershey, Mars Wrigley, Mondelēz International, Perfetti
Van Melle, and Tootsie Roll Industries: By Race and Ethnicity, 2018 (percent and indexes)
Table A-4 Use Rates for Top Gum Marketers Hershey, Mars Wrigley, Mondelēz International, Perfetti
Van Melle, and Tootsie Roll Industries: By Region, 2018 (percent and indexes)
Table A-5 Use Rates for Top Gum Marketers Hershey, Mars Wrigley, Mondelēz International, Perfetti
Van Melle, and Tootsie Roll Industries: By Household Income, 2018 (percent and indexes)
Table A-6 Use Rates for Top Gum Marketers Hershey, Mars Wrigley, Mondelēz International, Perfetti
Van Melle, and Tootsie Roll Industries: By Household Structure, 2018 (percent and indexes)
Table A-7 Use Rates for Top Hershey Gum Brands: Bubble Yum and ICE BREAKERS ICE CUBES: By Age
Bracket, 2018 (percent and indexes)
Table A-8 Use Rates for Top Hershey Gum Brands: Bubble Yum and ICE BREAKERS ICE CUBES: By
Gender, 2018 (percent and indexes)
Table A-9 Use Rates for Top Hershey Gum Brands: Bubble Yum and ICE BREAKERS ICE CUBES: By Race
and Ethnicity, 2018 (percent and indexes)
Table A-10 Use Rates for Top Hershey Gum Brands: Bubble Yum and ICE BREAKERS ICE CUBES: By
Region, 2018 (percent and indexes)
Table A-11 Use Rates for Top Hershey Gum Brands: Bubble Yum and ICE BREAKERS ICE CUBES: By
Household Income, 2018 (percent and indexes)
Table A-12 Use Rates for Top Hershey Gum Brands: Bubble Yum and ICE BREAKERS ICE CUBES: By
Household Structure, 2018 (percent and indexes)
Table A-13 Use Rates for Mars Wrigley’s Extra Gum Brand: Extra Dessert Delight, Extra Fruit
Sensations, and Extra Polar Ice: By Age Bracket, 2018 (percent and indexes)
Table A-14 Use Rates for Mars Wrigley’s Extra Gum Brand: Extra Dessert Delight, Extra Fruit
Sensations, and Extra Polar Ice: By Gender, 2018 (percent and indexes)
Table A-15 Use Rates for Mars Wrigley’s Extra Gum Brand: Extra Dessert Delight, Extra Fruit
Sensations, and Extra Polar Ice: By Race and Ethnicity, 2018 (percent and indexes)
Table A-16 Use Rates for Mars Wrigley’s Extra Gum Brand: Extra Dessert Delight, Extra Fruit
Sensations, and Extra Polar Ice: By Region, 2018 (percent and indexes)
Table A-17 Use Rates for Mars Wrigley’s Extra Gum Brand: Extra Dessert Delight, Extra Fruit
Sensations, and Extra Polar Ice: By Household Income, 2018 (percent and indexes)
Table A-18 Use Rates for Mars Wrigley’s Extra Gum Brand: Extra Dessert Delight, Extra Fruit
Sensations, and Extra Polar Ice: By Household Structure, 2018 (percent and indexes)
Table A-19 Use Rates for Mars Wrigley’s Mint Flavored Gum Brands: Doublemint, Eclipse, Freedent,
Orbit, Spearmint, and Winterfresh: By Age Bracket, 2018 (percent and indexes)
Table A-20 Use Rates for Mars Wrigley’s Mint Flavored Gum Brands: Doublemint, Eclipse, Freedent,
Orbit, Spearmint, and Winterfresh: By Gender, 2018 (percent and indexes)
Table A-21 Use Rates for Mars Wrigley’s Mint Flavored Gum Brands: Doublemint, Eclipse, Freedent,
Orbit, Spearmint, and Winterfresh: By Race and Ethnicity, 2018 (percent and indexes)
Table A-22 Use Rates for Mars Wrigley’s Mint Flavored Gum Brands: Doublemint, Eclipse, Freedent,
Orbit, Spearmint, and Winterfresh: By Region, 2018 (percent and indexes)
Table A-23 Use Rates for Mars Wrigley’s Mint Flavored Gum Brands: Doublemint, Eclipse, Freedent,
Orbit, Spearmint, and Winterfresh: By Household Income, 2018 (percent and indexes)
Table A-24 Use Rates for Mars Wrigley’s Mint Flavored Gum Brands: Doublemint, Eclipse, Freedent,
Orbit, Spearmint, and Winterfresh: By Household Structure, 2018 (percent and indexes)
Table A-25 Use Rates for Mars Wrigley’s Other Gum Brands: 5 Gum, Big Red, and Juicy Fruit: By Age Bracket, 2018 (percent and indexes)
Table A-26 Use Rates for Mars Wrigley’s Other Gum Brands: 5 Gum, Big Red, and Juicy Fruit: By Gender, 2018 (percent and indexes)
Table A-27 Use Rates for Mars Wrigley’s Other Gum Brands: 5 Gum, Big Red, and Juicy Fruit: By Race and Ethnicity, 2018 (percent and indexes)
Table A-28 Use Rates for Mars Wrigley’s Other Gum Brands: 5 Gum, Big Red, and Juicy Fruit: By Region, 2018 (percent and indexes)
Table A-29 Use Rates for Mars Wrigley’s Other Gum Brands: 5 Gum, Big Red, and Juicy Fruit: By Household Income, 2018 (percent and indexes)
Table A-30 Use Rates for Mars Wrigley’s Other Gum Brands: 5 Gum, Big Red, and Juicy Fruit: By Household Structure, 2018 (percent and indexes)
Table A-31 Use Rates for Mondelēz International’s Dentyne Brand: By Age Bracket, 2018 (percent and indexes)
Table A-32 Use Rates for Mondelēz International’s Dentyne Brand: By Gender, 2018 (percent and indexes)
Table A-33 Use Rates for Mondelēz International’s Dentyne Brand: By Race and Ethnicity, 2018(percent and indexes)
Table A-34 Use Rates for Mondelēz International’s Dentyne Brand: By Region, 2018 (percent and indexes)
Table A-35 Use Rates for Mondelēz International’s Dentyne Brand: By Household Income, 2018(percent and indexes)
Table A-36 Use Rates for Mondelēz International’s Dentyne Brand: By Household Structure, 2018(percent and indexes)
Table A-37 Use Rates for Mondelēz International’s Trident Brand: By Age Bracket, 2018 (percent and indexes)
Table A-38 Use Rates for Mondelēz International’s Trident Brand: By Gender, 2018 (percent and indexes)
Table A-39 Use Rates for Mondelēz International’s Trident Brand: By Race and Ethnicity, 2018(percent and indexes)
Table A-40 Use Rates for Mondelēz International’s Trident Brand: By Region, 2018 (percent and indexes)
Table A-41 Use Rates for Mondelēz International’s Trident Brand: By Household Income, 2018
Table A-42 Use Rates for Mondelēz International’s Trident Brand: By Household Structure, 2018(percent and indexes)
Table A-43 Use Rates for Mondelēz International’s Other Selected Gum Brands: Bubblicious, Chiclets,Stride: By Age Bracket, 2018 (percent and indexes)
Table A-44 Use Rates for Mondelēz International’s Other Selected Gum Brands: Bubblicious, Chiclets,Stride: By Gender, 2018 (percent and indexes)
Table A-45 Use Rates for Mondelēz International’s Other Selected Gum Brands: Bubblicious, Chiclets,Stride: By Race and Ethnicity, 2018 (percent and indexes)
Table A-46 Use Rates for Mondelēz International’s Other Selected Gum Brands: Bubblicious, Chiclets,Stride: By Region, 2018 (percent and indexes)
Table A-47 Use Rates for Mondelēz International’s Other Selected Gum Brands: Bubblicious, Chiclets,Stride: By Household Income, 2018 (percent and indexes)
Table A-48 Use Rates for Mondelēz International’s Other Selected Gum Brands: Bubblicious, Chiclets,Stride: By Household Structure, 2018 (percent and indexes)
Table A-49 Use Rates for Other Selected Gum Brands: Mentos and Dubble Bubble: By Age Bracket,2018 (percent and indexes)
Table A-50 Use Rates for Other Selected Gum Brands: Mentos and Dubble Bubble: By Gender, 2018(percent and indexes)
Table A-51 Use Rates for Other Selected Gum Brands: Mentos and Dubble Bubble: By Race and Ethnicity, 2018 (percent and indexes)
Table A-52 Use Rates for Other Selected Gum Brands: Mentos and Dubble Bubble: By Region, 2018(percent and indexes)
Table A-53 Use Rates for Other Selected Gum Brands: Mentos and Dubble Bubble: By Household Income, 2018 (percent and indexes)
Table A-54 Use Rates for Other Selected Gum Brands: Mentos and Dubble Bubble: By Household Structure, 2018 (percent and indexes)

Abstract

Chewing Gum: U.S. Market Trends and Opportunities

This new report, Chewing Gum: U.S. Market Trends and Opportunities, is the third in Packaged Facts’ confectionery series featuring Chocolate Candy: U.S. Market Trends and Opportunities, 12th Edition and Non-Chocolate Candy: U.S. Market Trends and Opportunities.

Chewing Gum: U.S. Market Trends and Opportunities analyzes the challenges, prospects, emerging developments, and consumer demographics influencing this important segment of the U.S. food and beverage industry. The chewing gum market is examined at both the manufacturer and retail level, including:
  • historical trends, total demand, and total shipments for chewing gum in relation to other key confectionery and snack food markets
  • historical data for and industry projections to 2023 for select market segments
  • retail channel shares
  • a breakout by brand and marketer of gum chewers examined based on age bracket, income bracket, gender, household structure, ethnicity, and geographical location
  • detailed analysis of marketing and new product trends, including illustrations of recent product introductions
Scope & Methodology

The report’s market coverage was obtained from both primary and secondary research including:
  • firms participating in the industry, and their suppliers and customers
  • Simmons Market Research National Consumer Surveys for 2008 through 2018
  • government/public agencies
  • national, regional, and international non-governmental organizations
  • trade associations and their publications
  • the business and trade press

Get full details about this report
(US): 800.298.5294
(Int): +1.240.747.3095
Fax: 240.747.3004