Table of Contents
- Market Size and Growth
- Marketer and Brand Competition
- Marketing and New Product Trends
- The Consumer
- Premium Chocolate Competition
- Premium Chocolate New Product Trends
- The Premium Chocolate Consumer
- Looking Ahead
MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: S. Market for Chocolate: Chocolate Bars, Bagged/Boxed Chocolates and Gourmet/Premium Chocolate
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The following is the abstract from the full report:With candy universally popular, endlessly varied, and ubiquitously available, the overall U.S. market is largely mature. Moreover, ever-growing consumer health and obesity concerns have kept consumption levels generally flat, even as marketer competition and innovation have been dampened by a sluggish economy, by market consolidation, and by rising costs.
Difficult times can drive consumers to comfort foods such as candy: the University of Michigan’s American Customer Satisfaction Index for third quarter 2004 shows Hershey and Mars products garnering the greatest increases in customer satisfaction ratings over the past year. Along with caloric and carb concerns, nonetheless, demographics conspire against any near-future surge in market growth.
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