Meat & Poultry

Protein is trending. Packaged Facts found that 40% of consumers say they prefer to meet their protein needs by eating meat, fish, and poultry—a preference that is generally consistent across demographics, with the caveat that Boomers are more likely to express this preference. The indication is that despite the rising profile of plant protein and meat alternatives consistent with vegan and vegetarian lifestyles, there is still a litany of opportunities to grow the market for traditional meat and poultry. Packaged Facts reports analyze the essential industry trends, opportunities, segmentation, and more.