Senior, Weight Management and Special Needs Pet Products in the U.S., 2nd Edition

 
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Published Feb 29, 2016 | 149 Pages | Pub ID: LA5721841

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Senior, Weight Management and Special Needs Pet Products in the U.S., 2nd Edition

Like their owners, pets in general are living longer, with pet owners increasingly willing to go to almost any lengths to help keep their furry friends happy and healthy in their senior years. At the same time, and once again paralleling trends on the human side, the U.S. pet population is experiencing an obesity epidemic, with many pet owners in denial about their overweight dogs and cats even as pet professionals work harder than ever to educate their clients about the benefits of maintaining a healthy weight.

As a result, the potential audience for products targeting senior and overweight pets has never been larger, with an estimated 53% of dogs and 58% of cats being classified as overweight or obese, according to the Association of Pet Obesity Prevention, and with approximately 40% of dog- and cat-owning households caring for a pet age seven or older based on Packaged Facts’ November 2015 National Pet Owner Survey. Another factor positively impacting this market is the large number of pet parents who love to pamper their “babies,” spending especially heavily on products’ designed to ensure their well-being. Key to tapping into this demand is education: marketers of senior and weight management products must show pet owners how their products offer health solutions and fit into the larger market for pet health and nutrition products.

Report Scope

Senior, Weight Management and Special Needs Pet Products in the U.S., 2nd Edition analyzes the market for pet products targeting senior, overweight/obese and special needs dogs and cats. The report covers products specifically marketed along senior or weight management lines, as well as products that may be marketed to a more general audience but are especially useful for senior or overweight pets, such as joint supplements and pet mobility devices.

The report charts historical sales and projections; analyzes marketing and new product trends; and draws on insights from other reports in Packaged Facts’ extensive Pet Market Collection. Statistics provided include historical, current and projected sales by category (food, supplements, devices), sales by retail channel, and marketer and brand shares as quantified by IRI’s multi-outlet data.  Consumer profiles of pet owners who own senior or overweight/obese pets or use products targeting this companion animal population are based on Packaged Facts’ National Pet Owner Surveys designed specifically for this report, as well as Simmons data. The report contains dozens of easy-to-read numerical tables and charts, as well as numerous images of new products, advertising, and screen shots.


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        •   U.S. Retail Sales and Projected Growth of Senior, Weight Management and Special Needs Pet Products by Category, 2010 vs. 2015 and 2015 vs. 2020 (in millions of dollars)
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        •   IRI-Tracked Dollar Sales of Senior and Weight Management Pet Food, 2015 (in millions of dollars and pounds)
        •   IRI-Tracked Dollar Share of Senior and Weight Management Pet Food, 2015 (in percent)

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        •   Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (in thousands and percent)
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        •   Use of Specially Formulated Dog Food: 2010, 2012, and 2014 (percent)
        •   Use of Specially Formulated Cat Food: 2010, 2012, and 2014 (percent)
        •   Use of Specially Formulated Dog Treats: 2010, 2012, and 2014 (percent)

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        •   U.S. Retail Sales of Pet Supplements, 2010-2019 (in millions of dollars)
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        •   Marketer Shares of IRI-Tracked Dollar Sales of Weight Management and Senior Dog and Cat Food by Type, 2014-2015 (millions of dollars and percent)
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        •   Household Purchasing Rates for Weight Management or Senior Pet Food: Dry and Canned Dog and Cat Food, 2011-2015 (percent of U.S. households with dogs or cats)
        •   Number of Households Purchasing Weight Management or Senior Pet Food: Dry and Canned Dog and Cat Food, 2011-2015 (in millions of U.S. households with dogs or cats)
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        •   Purchasing Rates for Weight Management or Senior Pet Food: Dog Owners, 2011 vs. 2015 (percent of U.S. households with dogs)

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        •   Key Demographic Indicators for Purchasing Weight Management Dry Dog Food, 2015 (percent, index and number of dog-owning households)
        •   Key Demographic Indicators for Purchasing Weight Management Canned Dog Food, 2015 (percent, index and number of dog-owning households)

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        •   Key Demographic Indicators for Purchasing Senior Dry Dog Food, 2015 (percent, index and number of dog-owning households)
        •   Key Demographic Indicators for Purchasing Senior Wet/Canned Dog Food, 2015 (percent, index and number of dog-owning households)

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        •   Purchasing Rates for Weight Management or Senior Pet Food: Cat Owners, 2011 vs. 2015 (percent of U.S. households with cats)

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        •   Key Demographic Indicators for Purchasing Weight Management Dry Cat Food, 2015 (percent, index and number of cat-owning households)
        •   Key Demographic Indicators for Purchasing Weight Management Wet/Canned Cat Food, 2015 (percent, index and number of cat-owning households)

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        •   Key Demographic Indicators for Purchasing Senior Dry Cat Food, 2015 (percent, index and number of cat-owning households)
        •   Key Demographic Indicators for Purchasing Senior Wet/Canned Cat Food, 2015 (percent, index and number of cat-owning households)

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        •   Percentage of Dog and Cat Owners Purchasing Treats for Weight Control: By Size of Dog, 2008 vs. 2014 (percent)

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        •   Selected Pet Psychographics: Dog Owners Overall vs. Dog Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)
        •   Selected Pet Psychographics: Cat Owners Overall vs. Cat Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)

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        •   Use of Specialty Pet Food: Dog Owners Overall vs. Dog Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)
        •   Use of Specialty Pet Food: Cat Owners Overall vs. Cat Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)

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        •   Relative Price of Pet Food Typically Purchased: Dog Owners Overall vs. Dog Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)
        •   Relative Price of Pet Food Typically Purchased: Cat Owners Overall vs. Cat Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)

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        •   Pet Product Shopping Patterns by Retail Channel: Dog Owners Overall vs. Dog Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)
        •   Pet Product Shopping Patterns by Retail Channel: Cat Owners Overall vs. Cat Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)
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