Private Label Credit Cards in the U.S., 10th Edition

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Private Label Credit Cards in the U.S., 10th Edition

Packaged Facts forecasts private label credit card purchase value to grow at an average annual rate of 5% during 2017-2019, with loans outstanding forecasted to grow at 6%. Private label credit card platforms continue to play an integral role in retailer loyalty programs, driven by retailers’ need to push the loyalty and sales envelope as far as possible at a time when the retail industry is facing its most significant challenges. Digital- and mobile-forward loyalty and customer relationship management strategies are the keys to the kingdom. Start-up companies, more established retail sales growers, and retailer stalwarts under pressure can all draw from what private label card programs and associated data analytics provide, which is why the market continues to grow even while many retailers do not.

Private Label Credit Cards in the U.S., 10th Edition provides key insight on the private label credit card industry. The report covers the U.S. market for private label credit cards, with an emphasis on retail credit card program features and benefits analysis, retail card strategies, growth trends and opportunity spotting.  The report:

• Gives loans outstanding and purchase value estimates for the U.S. private label credit card market by issuer for 2015 and 2016, and a loans outstanding and purchase value forecast for 2017-2019, with forecast factors.
• Provides additional assessment of more than 20 individual private label credit card programs, including loans outstanding and purchase value.
• Assesses the private credit card industry shift to mobile and digital, including retailer mobile app usage and interest by feature and how mobile increasing fits into the loyalty and card strategies of major retailers.
• Quantifies consumer usage and active usage of private label credit cards segmented by retailer type, as well as monthly private label credit card spending and portion of balance paid.
• Analyzes the degree to which a variety of credit card credit card features and benefits would incentivize credit card users (private label and non-private label) to sign up for a new private label credit card, and would incentivize private label cardholders to use them more often.
• Assesses U.S. private label card programs operated by the industry’s leading financial institutions, including Alliance Data Systems, Citi Retail Services, Capital One, Synchrony Financial Services, TD Bank and Wells Fargo, including private label card purchase value and loans outstanding by retailer.
• Trends in general-purpose credit card and store card usage penetration, usage in past 30 days, and monthly usage frequency during 2011-2017.
• Assesses the impact store cards have on the type of payment used at the point of sale and receptivity to promotional marketing.