Private Label Credit Cards in the U.S., 10th Edition

Sep 8, 2017
128 Pages - Pub ID: LA15469018
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Private Label Credit Cards in the U.S., 10th Edition      

Packaged Facts forecasts private label credit card purchase value to grow at an average annual rate of 5% during 2017-2019, with loans outstanding forecasted to grow at 6%. Private label credit card platforms continue to play an integral role in retailer loyalty programs, driven by retailers’ need to push the loyalty and sales envelope as far as possible at a time when the retail industry is facing its most significant challenges. Digital- and mobile-forward loyalty and customer relationship management strategies are the keys to the kingdom. Start-up companies, more established retail sales growers, and retailer stalwarts under pressure can all draw from what private label card programs and associated data analytics provide, which is why the market continues to grow even while many retailers do not.

Private Label Credit Cards in the U.S., 10th Edition provides a wealth of insight on this growing market. The report covers the U.S. market for private label credit cards, with an emphasis on retail credit card program features and benefits analysis, retail card strategies, growth trends and opportunity spotting.  The report:

  • Gives loans outstanding and purchase value estimates for the U.S. private label credit card market by issuer for 2015 and 2016, and a loans outstanding and purchase value forecast for 2017-2019, with forecast factors.
  • Provides additional assessment of more than 20 individual private label credit card programs, including loans outstanding and purchase value.
  • Assesses the industry shift to mobile and digital, including retailer mobile app usage and interest by feature and how mobile increasing fits into the loyalty and card strategies of major retailers.
  • Quantifies consumer usage and active usage of private label credit cards segmented by retailer type, as well as monthly private label credit card spending and portion of balance paid.
  • Analyzes the degree to which a variety of credit card credit card features and benefits would incentivize credit card users (private label and non-private label) to sign up for a new private label credit card, and would incentivize private label cardholders to use them more often.
  • Assesses U.S. private label card programs operated by the industry’s leading financial institutions, including Alliance Data Systems, Citi Retail Services, Capital One, Synchrony Financial Services, TD Bank and Wells Fargo, including private label card purchase value and loans outstanding by retailer.
  • Trends general-purpose credit card and store card usage penetration, usage in past 30 days, and monthly usage frequency during 2011-2017.
  • Assesses the impact store cards have on the type of payment used at the point of sale and receptivity to promotional marketing.
CHAPTER 1: EXECUTIVE SUMMARY
REPORT SCOPE
REPORT SUMMARY
MARKET SIZE AND FORECAST
Market size
Market forecast
TRENDS AND OPPORTUNITIES
Apps to the rescue
Private label credit cards in context: loyalty programs and apps
PRIVATE LABEL BANK ISSUERS
Alliance Data Systems
Capital One
Citi Retail Services
Synchrony Financial Services
TD Bank
Wells Fargo
PRIVATE LABEL CREDIT CARD USAGE TRENDS
Credit card usage trends over time
Types of private label credit cards used
PRIVATE LABEL CREDIT CARD APPLICATION & USAGE MOTIVATORS
Private label credit card loyalty and engagement attitudes
Private label card application & usage frequency influencers
Private label card usage frequency influencers
CHAPTER 2: MARKET SIZE AND FORECAST
LOANS OUTSTANDING AND PURCHASE VALUE BY ISSUER
Five issuers dominate the market
Table 2-1: Private-Label Credit Cards: Loans Outstanding, by Issuer, 2015-2016
Table 2-2: Private-Label Credit Cards: Purchase Value, by Issuer, 2015-2016
PRIVATE LABEL CARDS MARKET FORECAST
CHAPTER 3: TRENDS & OPPORTUNITIES
APPS TO THE RESCUE
Retailer-specific mobile apps an important means of consumer engagement
Table 3-1: Retailer-Specific Mobile App Usage: Smartphone Users, by Demographic, 2017
But should mobile app engagement among private label card users be higher?
Table 3-2: Retailer-Specific Mobile App Usage: Private Label Credit Card, Have vs. Used in Past 30 Days, by Demographic, 2017
Retail app features: usage and interest
Table 3-3: Usage and Interest in Retailer-Specific Mobile Apps, by Feature, 2017
Table 3-4: Private Label Credit Card User in Past 30 Days: Usage and Interest in Retailer-Specific Mobile Apps, by Feature, 2017
PRIVATE LABEL CREDIT CARDS IN CONTEXT: LOYALTY PROGRAMS AND APPS
JCPenney
Kohl’s
Macy’s
Table 3-5: Macy’s Credit Card: Rewards Tiers and Benefits, 2017
Target
CHAPTER 4: PRIVATE LABEL BANK ISSUERS
SELF-MANAGED PROGRAMS A THING OF THE PAST
ALLIANCE DATA SYSTEMS
Competitive positioning
Card Services
Epsilon
LoyaltyOne
Private label credit card partners
Key private label credit card retailer accounts
Table 4-1: L Brands and Ascena Retail Group Private-Label Credit Card Sales and Sales Share, 2016
Table 4-2: Signet Jewelers: Sterling and Zales Divisions, Private-Label Credit Sales and Share, 2015-2017
Table 4-3: Signet Jewelers: Sterling Jewelers Division, Private-Label Credit Card Metrics, 2015-2017
Table 4-4: Bon-Ton Stores, Inc. Private-Label Credit Card Sales and Sales Share, 2015-2016
Table 4-5: HSN Private-Label Credit Card Sales and Sales Share, 2015-2016
Table 4-6: Stage Stores Private-Label Credit Card Sales and Sales Share, 2016-2017
Table 4-7: Pier 1 Imports Private-Label Credit Card Sales and Sales Share, 2016-2017
Table 4-8: J. Crew Private-Label Credit Card Sales and Sales Share, 2016-2017
Performance analysis
Table 4-9: Alliance Data Systems, Credit Card Metrics, 2012-2016
Table 4-10: Alliance Data Systems, Credit Card Metrics, Annual Percentage Change, 2012-2016
Table 4-11: Alliance Data Systems, Revenue, Loan Receivables and Purchase Value Per Active Account, 2012-2016
CAPITAL ONE
Table 4-12: Capital One Private Label Credit Card Loans and Purchase Value, 2014-2016
Program partners
Table 4-13: Capital One Financial: Private Label and Co-Brand Credit Card Program Partners, Retail Segment and Card Type, 2017
Kohl’s
Table 4-14: Capital One Private Label Credit Card Loans and Purchase Value, Kohl’s vs. Non-Kohl’s, 2014-2016
Neiman Marcus
Hudson's Bay Company
CITI RETAIL SERVICES
Key retailers
Table 4-15: Citi Retail Services Top Six Retail Partners, by Domestic Sales, 2014-2016
Performance analysis
Table 4-16: Citi Retail Services: Purchase Value, Loan Balances and Open Accounts, 2012-2016
Table 4-17: Citi Retail Services Private-Label Credit Cards: Purchase Value and Loans Outstanding, 2015-2016
SYNCHRONY FINANCIAL SERVICES
Loan and interest and fee growth over time
Table 4-18: Synchrony Financial Loan Receivables, by Business Segment, 2014-2016
Table 4-19: Synchrony Financial Credit Card Loan Receivables, by Business Segment, 2014-2016
Table 4-20: Synchrony Financial Interest and Fees on Loans, by Business Segment, 2012-2016
Retail Card
Table 4-21: Synchrony Financial Retail Card Segment: Loans, Purchase Value and Active Accounts, 2012-2016
Table 4-22: Synchrony Financial Retail Card Partners, by Segment & Start, Renewal and Contract Expiration Date, 2017
Growth strategies
Key Retail Card private label credit card programs
Payment Solutions
Table 4-23: Synchrony Financial Loans, Purchase Value and Active Accounts, Payment Solutions Segment, 2012-2016
Table 4-24: Synchrony Financial: Payment Solutions Interest and Fees on Loans, by Partner Retail Segment, 2016
Table 4-25: Synchrony Financial: Payment Solutions Segment, Top 10 Partners, Sales, 2016
CareCredit
Table 4-26: Synchrony Financial Loans, Purchase Value and Active Accounts, CareCredit Segment, 2012-2016
Private label credit card performance analysis
Table 4-27: Synchrony Financial Private-Label Credit Cards: Purchase Value and Loans Outstanding, by Business Segment, 2015-2016
TD BANK
Table 4-28: TD Bank Private Label Credit Cards, Loan Balances and Purchase Value, 2015-2016
Nordstrom
Table 4-29: Nordstrom Private Label and Co-Brand Credit Cards, Loans Outstanding and Payment Value, 2012-2016
Target
Table 4-30: Target Private Label and Co-Brand Credit Cards, Loans Outstanding and Payment Value, 2016
WELLS FARGO
Dillard’s
Home products marketers and small chains
Turnkey programs
Purchase value and loans outstanding
Table 4-31: Wells Fargo Private-Label Credit Cards: Purchase Value and Loans Outstanding, 2015-2016
CHAPTER 5: PRIVATE LABEL CREDIT CARD USAGE TRENDS
CREDIT CARD USAGE TRENDS OVER TIME
Table 5-1: Credit Card Usage: Any, General-Purpose and Department Store Credit Cards, 2011-2017
Active card usage trends
Table 5-2: Credit Card Usage In Pact 30 Days: Any, General-Purpose and Department Store Credit Cards, 2011-2017
General-purpose and store credit card usage & usage in past 30 days
Table 5-3: General-Purpose & Store Card Usage, Active Usage & Engagement Rate, 2017
Card usage frequency trends
Table 5-4: Credit Card Usage Frequency Share, General-Purpose Cards, by Brand; and Department Store Cards, 2011-2017
Table 5-5: Credit Card Used Most Ratio: General-Purpose Cards, by Brand; and Store Cards, by Type, 2017
Demographic analysis
Table 5-6: Credit Card Indexed Use in Past 30 Days, by Card Brand/Type and Gender, 2017
Table 5-7: Credit Card Indexed Use in Past 30 Days, by Card Brand/Type and HH Income, 2017
Table 5-8: Credit Card Used Most: by Brand/Type and by Demographic, 2017
CHAPTER 6: STORE CARD USERS
Types of cards used
Table 6-1: Private Label Credit Cards Used & Used in Past 30 Days, by Retailer Type, 2017
Demographic analysis
Table 6-2: Private Label Credit Used in Last 30 Days: Usage Share by Card Type and Gender, 2017
Table 6-3: Private Label Credit Used in Last 30 Days: Usage Share by Card Type and Age, 2017
Table 6-4: Private Label Credit Used in Last 30 Days: Usage Share by Card Type and HH Income, 2017
Monthly spending
Table 6-5: Monthly Spending on Private Label Card Used Most, 2017
Portion of balance paid
Table 6-6: Portion of Balance Paid on Private Label Card Used Most, 2017
CHAPTER 7: PRIVATE LABEL CREDIT CARD APPLICATION & USAGE MOTIVATORS
LOYALTY BAROMETER
Table 7-1: Consumer Loyalty Attitudes about Private Label Card Used Most, 2017
PRIVATE LABEL CARD APPLICATION & USAGE FREQUENCY INFLUENCERS
Overview
Private label card application influencers
Table 7-2: Private Label Credit Card Application Influencers, 2017
Application influencers: savings, discounts and rewards
Table 7-3: Private Label Credit Card Application Influencers: Savings, Discounts and Rewards, Private Label Credit Card Holders vs. Non-Holders, 2017
Table 7-4: Private Label Credit Card Application Influencers: Savings, Discounts and Rewards, by Gender, 2017
Application influencers: perks, interest rates, mobile and social networking
Table 7-5: Private Label Credit Card Application Influencers: Perks, Rates, And Networking, Private Label Credit Card Holders vs. Non-Holders, 2017
Table 7-6: Private Label Credit Card Application Influencers: Perks, Rates and Networking, by Gender, 2017
PRIVATE LABEL CARD USAGE FREQUENCY INFLUENCERS
Table 7-7: Private Label Credit Card Usage Frequency Influencers, 2017
Usage frequency influencers: savings, discounts and rewards
Table 7-8: Private Label Credit Card Usage Frequency Influencers: Savings, Discounts and Rewards, by HH Income, 2017
Table 7-9: Private Label Credit Card Usage Frequency Influencers: Savings, Discounts and Rewards, by Gender, 2017
Usage frequency influencers: perks, interest rates, mobile and social networking
Table 7-10: Private Label Credit Card Usage Frequency Influencers: Perks, Rates and Networking, by HH Income, 2017
Table 7-11: Private Label Credit Card Usage Frequency Influencers: Perks, Rates and Networking, by Gender, 2017
APPENDIX
BACKGROUND
Major retailer benefits: usable data and customer loyalty
Major cardholder benefit: buying power
METHODOLOGY
Consumer survey methodology
Market size and forecast methodology
TABLE INDEXES
TERMS AND DEFINITIONS

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