Pet Treats and Chews in the U.S., 3rd Edition

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Published Sep 30, 2019 | 172 Pages | Pub ID: LA15851058
Pet Treats and Chews in the U.S., 3rd Edition

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Opportunities abound in the U.S. pet treats and chews market, with innovative new products focusing on ingredients, sourcing, and transparency. Safety is a top concern, with pet owners and marketers alike alarmed by the spate of recalls involving pig ears from South America. To allay pet owners’ concerns, marketers are touting ingredients from safe, reliable suppliers—even to the point of putting the specific location of the ingredient source on product packaging—with “sourced in the USA” joining “made in the USA” as a product claim. Pet owners are also demanding products that contribute to their pets’ overall wellness and address health concerns. Dental chews and other functional treat products not only help pet owners maintain their pets’ health, they also offer a way to interact and express affection, playing an important role in fostering the human/animal bond.

While still steady and outpacing pet food, the sales growth of pet treats has been tempered by the plateauing of premiumization and the (so far) lesser impact of online shopping compared with the pet market overall. Nevertheless, Packaged Facts expects treat and chew sales to reach $6.7 billion in 2019 with a projected compound annual growth rate (CAGR) of 2.8% through 2023. The market is following many of the same paths as the pet food market as a whole, including humanization, natural, grain-free, limited ingredient, made and/or sourced in the USA, functional ingredient (CBD!), and exotic proteins. Pet Treats and Chews in the U.S., 3rd Edition provides detailed analysis of the many types of treats and chews in high demand, and examines how marketers are responding to the issues of the day including e-commerce, product safety, and transparency.

Building on analysis presented in the previous two editions of this report, this fully updated third edition of Pet Treats and Chews in the U.S. covers historical and projected retail sales estimates from 2014 through 2023, competitive strategies of key players, and trends in new product development. The report also examines retail trends including the impact of the e-commerce boom and the pet specialty vs. mass retail divide, as well as the impact of recent recalls on the market. Featuring exclusive multi-year data from Packaged Facts’ Survey of Pet Owners, the report examines pet treats and chews purchasing trends, as well as attitudes and demographic characteristics of pet treats and chews purchasers. The report also features Simmons data that profiles pet treat purchaser attitudes and product preferences.

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