Pet Reptile Products: U.S. Pet Market Trends and Opportunities, 2nd Edition

 
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Published Apr 23, 2020 | 70 Pages | Pub ID: LA16110872

Reptile Products: U.S. Pet Market Trends and Opportunities, 2nd Edition

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Dogs and cats are the hands-down furry darlings of the U.S. pet market. But the reptile business has advanced as well over the past decade, spurred by a growing interest in these “mini dinosaurs.” Like dog and cat owners, reptile owners have strong ties to their pets. In Packaged Facts’ February/March 2020 survey, 85% of “other pet” owners, including reptile owners, consider their pets to be part of the family. Reptile ownership also synchs with demographic shifts including the advancement of Millennial and urban households in that the smaller pets are ideal for tighter spaces. Equally important—and all the more so given the impact of the coronavirus pandemic—reptiles are affordable compared with dogs or cats, with most reptile owners view their reptile setups as a reasonable expense. Pandemic notwithstanding, the reptile business may therefore be poised for growth, both because of the heightened levels of comfort and affection pet owners are finding in their pets due to social distancing and being home bound, and because children—who during the stay-at-home period need more than ever to be entertained—are a key factor to the household ownership of reptiles. The “reptiles as family” trend further suggests new opportunities for premiumization along the lines of supplies ever more reminiscent of what a reptile would experience in the wild.

This completely revised edition of Packaged Facts’ Reptile Products: U.S. Pet Market Trends and Opportunities, 2nd Edition analyzes the U.S. retail market for food and non-food supplies for pet reptiles including snakes, lizards, turtles, and amphibians such as frogs, tracking sales through all retail channels including online sales. Taking into account the expected impact of COVID-19, Packaged Facts forecasts that sales of reptile products will grow from $495 million in 2019 to reach between $550 million and $650 million by 2024.

Reptile Products: U.S. Pet Market Trends and Opportunities, 2nd Edition provides detailed analysis of the factors that have driven the reptile market up to this point, including ownership among younger generations and households with children, and presents a forward-looking perspective on how and why this market may change in the coming years. The report covers historical and projected retail sales estimates from 2014 through 2024, competitive strategies including the part played by private label products, and trends in new product development. It also examines retail trends including the impact of the e-commerce boom contrasted with the importance of pet specialty retailers in this market, as well as online marketing and social media efforts. Featuring exclusive data from Packaged Facts’ Survey of Pet Owners, the report examines reptile ownership levels and purchasing trends, as well as reptile owner psychographic data. The report also features Simmons consumer survey data that provides demographic profiles and ownership trends.

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